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HOW TO USE PINTEREST FOR BUSINESS
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
2
Pinterest Statistics
93% Use Pinterest to
plan purchasesPinners
96%
Have decided to
purchase because
of Pinterest
Pinners
87%
Pinners
Use Pinterest to
gather product
information
100 millionAverage Monthly Active Users
…and growing.
Pinterest drives 7.17% of all social media referral traffic
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Product Pins (“Rich Pins”)
3
Pins with price
tags get
36%
more likes than
pins without
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
4
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
How Pinterest Promotes Your Business
5
400%
More revenue per
click than Twitter
27%
More revenue per
click than Facebook
Half-life:
3.5 months
Pins have an average of a 3.5
month half life. Only half of its
engagement will be completed in
3.5 months.
On average, each pin is worth 78¢ in sales
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pinterest Case Study: My Wedding Reception Ideas
 Who is My Wedding Reception Ideas?
 Pinterest and Social Media Marketing
 How to create a Pinterest business account
 What to pin
 How often to pin
 Optimizing Pinterest boards and pins
 Promoting Pins to Increase Engagement
 Tools to help create and schedule pins
6
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Who Is My Wedding Reception Ideas?
7
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pinterest and Social Media Marketing
8
100 million
Average Monthly Active Users
Plan & Shop
People use Pinterest to plan purchases
Long-term
Traffic and revenue source
It’s free!
Who can argue with that!?
$
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
How to Create a Pinterest Business Account
9
Create your account at www.pinterest.com/business
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
What to Pin
10
Lifestyle
images tell a
story and
captivate
your
audience
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
What to Pin
11
 Visuals are everything! Use your creativity to create compelling images
Lifestyle images tell a story and captivate your
audience
Visuals are
everything!
Use your
creativity to
create
compelling
images
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
How Often to Pin
12
Don’t pin all at
once – distribute
your pins
according to your
audience’s peak
engagement
times
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Optimizing Pinterest Boards and Pins
13
 Use the description field to
craft a compelling story
 Make use of keywords to
drive up attention
 Define your product and its
utility
 Be mobile friendly by using
vertical images
 Don’t overcrowd images
with text
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Make use of Rich Pins
14
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Don’t Spam! Follow Pinterest Best Practices
15
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Soft Calls of Action Are Okay
16
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Promoting Pins to Increase Engagement
17
You may pay
to have your
pin be
promoted on
searches
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Promoting Pins to Increase Engagement
18
Choose a cap
budget and
include
keywords
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Promoting Pins to Increase Engagement
19
Keep track of
pin progress
using
Pinterest’s
data analysis
tools
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Promoting Pins to Increase Engagement
20
Know the time
of year your
audience starts
to look for your
product and
plan
accordingly
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Tools to Help Create and Schedule Pins
21
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Tools to Help Create and Schedule Pins
22
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
About GoECart
Call Center
& CRM
Inventory Mgmt.
Warehouse &
Fulfillment
Online
In-Store
Mobile
Catalogue
Marketplaces
Payment, Tax
& Fraud
Financial / ERP
System of
Record
System of
Engagement
23
Watch our free demo by clicking here
Click here to watch this
webinar on-demand
Thank You !
Manish Chowdhary
Founder & CEO
mchowdhary@goecart.com
(203) 242-0473
Head Office:
855 Main Street, Suite 400
Bridgeport, CT 06604
Primary Contact:
Connect with us!

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How to use Pinterest for business

  • 1. HOW TO USE PINTEREST FOR BUSINESS
  • 2. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute 2 Pinterest Statistics 93% Use Pinterest to plan purchasesPinners 96% Have decided to purchase because of Pinterest Pinners 87% Pinners Use Pinterest to gather product information 100 millionAverage Monthly Active Users …and growing. Pinterest drives 7.17% of all social media referral traffic
  • 3. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Product Pins (“Rich Pins”) 3 Pins with price tags get 36% more likes than pins without
  • 4. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute 4
  • 5. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute How Pinterest Promotes Your Business 5 400% More revenue per click than Twitter 27% More revenue per click than Facebook Half-life: 3.5 months Pins have an average of a 3.5 month half life. Only half of its engagement will be completed in 3.5 months. On average, each pin is worth 78¢ in sales
  • 6. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pinterest Case Study: My Wedding Reception Ideas  Who is My Wedding Reception Ideas?  Pinterest and Social Media Marketing  How to create a Pinterest business account  What to pin  How often to pin  Optimizing Pinterest boards and pins  Promoting Pins to Increase Engagement  Tools to help create and schedule pins 6
  • 7. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Who Is My Wedding Reception Ideas? 7
  • 8. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pinterest and Social Media Marketing 8 100 million Average Monthly Active Users Plan & Shop People use Pinterest to plan purchases Long-term Traffic and revenue source It’s free! Who can argue with that!? $
  • 9. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute How to Create a Pinterest Business Account 9 Create your account at www.pinterest.com/business
  • 10. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What to Pin 10 Lifestyle images tell a story and captivate your audience
  • 11. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What to Pin 11  Visuals are everything! Use your creativity to create compelling images Lifestyle images tell a story and captivate your audience Visuals are everything! Use your creativity to create compelling images
  • 12. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute How Often to Pin 12 Don’t pin all at once – distribute your pins according to your audience’s peak engagement times
  • 13. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Optimizing Pinterest Boards and Pins 13  Use the description field to craft a compelling story  Make use of keywords to drive up attention  Define your product and its utility  Be mobile friendly by using vertical images  Don’t overcrowd images with text
  • 14. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Make use of Rich Pins 14
  • 15. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Don’t Spam! Follow Pinterest Best Practices 15
  • 16. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Soft Calls of Action Are Okay 16
  • 17. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 17 You may pay to have your pin be promoted on searches
  • 18. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 18 Choose a cap budget and include keywords
  • 19. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 19 Keep track of pin progress using Pinterest’s data analysis tools
  • 20. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 20 Know the time of year your audience starts to look for your product and plan accordingly
  • 21. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Tools to Help Create and Schedule Pins 21
  • 22. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Tools to Help Create and Schedule Pins 22
  • 23. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute About GoECart Call Center & CRM Inventory Mgmt. Warehouse & Fulfillment Online In-Store Mobile Catalogue Marketplaces Payment, Tax & Fraud Financial / ERP System of Record System of Engagement 23 Watch our free demo by clicking here
  • 24. Click here to watch this webinar on-demand Thank You ! Manish Chowdhary Founder & CEO mchowdhary@goecart.com (203) 242-0473 Head Office: 855 Main Street, Suite 400 Bridgeport, CT 06604 Primary Contact: Connect with us!

Editor's Notes

  1. These are not paid
  2. Go to pinterest.com/business and it just takes a few seconds Pinterest coaches users on what kind of marketing campaigns are currently working
  3. You don’t need to promote just products, but services are also Lifestyle images, people using the products
  4. Product shots – drive pins by using your creativity, layouts, recipes, visuals are everything! Compelling images that inspire and create and image
  5. Don’t pin them all at the same time, know the time of day your audience engages the most and scatter your pins
  6. Optimizing your boards and pins: image is n.1; pinterest uses a broad term algorithm, so it’s important to have a clever description field, use keywords. Tell what the product is and how it can help them. No more than 20% text overlay – pinterest recommendation. Feel free to play with it. Vertical style images are mobile friendly – don’t use landscape pictures
  7. Rich pins
  8. Don’t Spam! Don’t use hashtags, don’t use all caps
  9. Promoted pins
  10. Promoted pins can have a cap budget, this is useful when you’re having a promotion online for a limited time
  11. Engagement – you get charged every time someone does something to your pin (like, share, etc) Traffic – you only pay when someone is directed to your website
  12. Lifetime of a pin Know at what time of the year your audience starts to engage with your product and plan accordingly, an example is Christmas products – customers start to plan for Christmas 3 to 4 months before.
  13. If you don’t have the time and people for that, there are tools you can use that are approved by Pinterest