With over 100 million monthly active users, Pinterest is a great resource to expand your business.
In this presentation and corresponding on demand webinar, GoECart CEO Manish Chowdhary examines:
• How Pinterest Promotes Your Business
• Creating a Pinterest Business Account
• Pin Content and Optimization
• Pinterest Automation and Tools
• How to Advertise on Pinterest
24. Click here to watch this
webinar on-demand
Thank You !
Manish Chowdhary
Founder & CEO
mchowdhary@goecart.com
(203) 242-0473
Head Office:
855 Main Street, Suite 400
Bridgeport, CT 06604
Primary Contact:
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Editor's Notes
These are not paid
Go to pinterest.com/business and it just takes a few seconds
Pinterest coaches users on what kind of marketing campaigns are currently working
You don’t need to promote just products, but services are also
Lifestyle images, people using the products
Product shots – drive pins by using your creativity, layouts, recipes, visuals are everything! Compelling images that inspire and create and image
Don’t pin them all at the same time, know the time of day your audience engages the most and scatter your pins
Optimizing your boards and pins: image is n.1; pinterest uses a broad term algorithm, so it’s important to have a clever description field, use keywords.
Tell what the product is and how it can help them.
No more than 20% text overlay – pinterest recommendation. Feel free to play with it.
Vertical style images are mobile friendly – don’t use landscape pictures
Rich pins
Don’t Spam! Don’t use hashtags, don’t use all caps
Promoted pins
Promoted pins can have a cap budget, this is useful when you’re having a promotion online for a limited time
Engagement – you get charged every time someone does something to your pin (like, share, etc)
Traffic – you only pay when someone is directed to your website
Lifetime of a pin
Know at what time of the year your audience starts to engage with your product and plan accordingly, an example is Christmas products – customers start to plan for Christmas 3 to 4 months before.
If you don’t have the time and people for that, there are tools you can use that are approved by Pinterest