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Grow Ecommerce Strategies Multi-Channel Mobile International

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GoECart
GoECart

The document discusses strategies for growing an ecommerce business, including focusing on a niche, adopting a multi-channel approach, going mobile and social, international expansion, and implementing features like a universal shopping cart and cross-selling in the cart. It also introduces the GoECart360 ecommerce platform.

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How to Grow Your Ecommerce Business – Strategies and Tactics 2012 e-Marketing and Technology Summit Wed, Feb. 29, 2012 © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
US Online Retail Forecast © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Ecommerce Forecast Highlights  $202 Billion in 2011  $226 Billion in 2012  $327 Billion in 2016  10.1%+ CAGR from 2011 - 2016  167 million people (53% of US population) purchased something online in 2011  192 million people (56% of US population) WILL purchase something online in 2016  $1,207 average yearly online spending in 2011  $1,738 average yearly online spending in 2016. © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Serious Ecommerce is Hard! © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Multi-Channel Ecommerce: Critical Success Factors Web Content Order Entry & 99.9% Reliability & On-Demand Scalability Contact Center Role-Based Security & PCI Compliance Management SEO & SEM Processing Product Online Payment, Continuous Innovation Catalog Inventory Marketplaces & Shipping & Management Management CSEs Taxes Fulfillment Shopping Cart Social (Pick/Pack/ & Checkout Networking Personalization Ship/Drop Ship) Email Purchasing and Merchandising Mobile Marketing Returns (Targeted 1:1) Site Search & International Transactional Reporting & Guided (Markets & Customers) E-mails Analytics Navigation © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Too Many Systems to Manage & Integrate Storefront Order Shipping and CRM Finance / Solutions Management Fulfillment Accounting System (OMS) Yahoo Stores! $ Dydacomp $ ShipWorks $ Sugar CRM $ QuickBooks $ (M.O.M.) Magento $$ StoneEdge $ ShipRush $ Salesforce.com PeachTree $ $$ Marketlive $$$$ CoLinear $ TrueShip $ Sage $$ (ACT or Sage $$ Saleslogix) Demandware OrderMotion $$$ Harvey Soft. $$ Microsoft Microsoft $$$ $$$$ Dynamics $$$ © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
(Additional) Best of Breed Storefront Technologies Site Search and Transactional Search Engine Marketplaces Ratings and Personalization Guided Emails Optimization Integration Reviews Navigation Search Spring $ MailChimp $ WordTracker $ Channel PowerReviews 4-Tell $$ Intelligence $$ $$ Nextopia $$ SilverPop $$ Keyword Channel Advisor BazaarReviews Baynote $$$$ Discovery $ $$$ $$$$ SLI Systems $$$ BlueHornet $$$ Mercent $$$ MyBuys $$$$ Endeca $$$$ StrongMail $$$$ MonsoonWorks Certona $$$$ $$$ © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Ecommerce Growth Strategies In the Era of Anytime, Anywhere, Any Device Consumer © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #1: Laser Focus on a Niche  1-800-Petmeds: Pet Medication  1-800-Flowers and Proflowers.com: Flower Delivery  Netflix: DVD Rentals  WomanWithin.com and Roamans.com: Plus Size Clothing for Women  Vitacost.com: Vitamin Supplies © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #2: Go Multi-Channel © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #3: Go Mobile © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #3: Go Social © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #4: Go International © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
The Perfect Ecommerce Solution Attributes for Higher Conversion and Sales © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #1: Provide an “always-on” universal shopping cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #2: Give Customers’ the Ability to Edit and Manipulate Items Right Within the Shopping Cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #3: Use Eye-Catching Call to Action Buttons © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #4: Persist the Cart and Enable Customers to Add Items to their Wish Lists, Registries and “Social Shopping Lists" © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #5: Increase average order size via RELEVANT cross sell and up sell right in the shopping cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #6: Present Conditional Merchandising Messages Within the Shopping Cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #7: Support Multiple Alternate Payment Methods © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #8: Support Cross-Channel Sales via Gift Cards, Gift Certificates, Loyalty Programs and In-store pickup © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #9: Clearly Display Item Stock and Availability © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #10: Display Security and Trust marks, Provide contextual information and Contact Options © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #11: Must Have Excellent In-Store Site Search © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Tip #12: Handle the Empty Cart Wisely © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
The Perfect Ecommerce Solution Attributes (cont.)  Tip #13: Offer Free Shipping (if you can afford it) – It works!  Tip #14: Provide immediate visual feedback on promotional discounts  Tip #15: Send Shopping Cart Abandonment Recovery Emails  Tip #16: No one size fits all – Test, Test and then Test some more!! © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Introducing GoECart360 The Ultimate All-in-One SaaS Ecommerce Suite © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
Thank You! Manish Chowdhary CEO, GoECart Toll-Free: 877-243-3612 Email: mchowdhary@GoECart.com Twitter: @goecart www.GoECart.com © 2012 GoECart Proprietary and Confidential. All Rights Reserved.

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Grow Ecommerce Strategies Multi-Channel Mobile International

  • 1. How to Grow Your Ecommerce Business – Strategies and Tactics 2012 e-Marketing and Technology Summit Wed, Feb. 29, 2012 © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 2. US Online Retail Forecast © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 3. Ecommerce Forecast Highlights  $202 Billion in 2011  $226 Billion in 2012  $327 Billion in 2016  10.1%+ CAGR from 2011 - 2016  167 million people (53% of US population) purchased something online in 2011  192 million people (56% of US population) WILL purchase something online in 2016  $1,207 average yearly online spending in 2011  $1,738 average yearly online spending in 2016. © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 4. Serious Ecommerce is Hard! © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 5. Multi-Channel Ecommerce: Critical Success Factors Web Content Order Entry & 99.9% Reliability & On-Demand Scalability Contact Center Role-Based Security & PCI Compliance Management SEO & SEM Processing Product Online Payment, Continuous Innovation Catalog Inventory Marketplaces & Shipping & Management Management CSEs Taxes Fulfillment Shopping Cart Social (Pick/Pack/ & Checkout Networking Personalization Ship/Drop Ship) Email Purchasing and Merchandising Mobile Marketing Returns (Targeted 1:1) Site Search & International Transactional Reporting & Guided (Markets & Customers) E-mails Analytics Navigation © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 6. Too Many Systems to Manage & Integrate Storefront Order Shipping and CRM Finance / Solutions Management Fulfillment Accounting System (OMS) Yahoo Stores! $ Dydacomp $ ShipWorks $ Sugar CRM $ QuickBooks $ (M.O.M.) Magento $$ StoneEdge $ ShipRush $ Salesforce.com PeachTree $ $$ Marketlive $$$$ CoLinear $ TrueShip $ Sage $$ (ACT or Sage $$ Saleslogix) Demandware OrderMotion $$$ Harvey Soft. $$ Microsoft Microsoft $$$ $$$$ Dynamics $$$ © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 7. (Additional) Best of Breed Storefront Technologies Site Search and Transactional Search Engine Marketplaces Ratings and Personalization Guided Emails Optimization Integration Reviews Navigation Search Spring $ MailChimp $ WordTracker $ Channel PowerReviews 4-Tell $$ Intelligence $$ $$ Nextopia $$ SilverPop $$ Keyword Channel Advisor BazaarReviews Baynote $$$$ Discovery $ $$$ $$$$ SLI Systems $$$ BlueHornet $$$ Mercent $$$ MyBuys $$$$ Endeca $$$$ StrongMail $$$$ MonsoonWorks Certona $$$$ $$$ © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 8. Ecommerce Growth Strategies In the Era of Anytime, Anywhere, Any Device Consumer © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 9. Tip #1: Laser Focus on a Niche  1-800-Petmeds: Pet Medication  1-800-Flowers and Proflowers.com: Flower Delivery  Netflix: DVD Rentals  WomanWithin.com and Roamans.com: Plus Size Clothing for Women  Vitacost.com: Vitamin Supplies © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 10. Tip #2: Go Multi-Channel © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 11. Tip #3: Go Mobile © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 12. Tip #3: Go Social © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 13. Tip #4: Go International © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 14. The Perfect Ecommerce Solution Attributes for Higher Conversion and Sales © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 15. Tip #1: Provide an “always-on” universal shopping cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 16. Tip #2: Give Customers’ the Ability to Edit and Manipulate Items Right Within the Shopping Cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 17. Tip #3: Use Eye-Catching Call to Action Buttons © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 18. Tip #4: Persist the Cart and Enable Customers to Add Items to their Wish Lists, Registries and “Social Shopping Lists" © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 19. Tip #5: Increase average order size via RELEVANT cross sell and up sell right in the shopping cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 20. Tip #6: Present Conditional Merchandising Messages Within the Shopping Cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 21. Tip #7: Support Multiple Alternate Payment Methods © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 22. Tip #8: Support Cross-Channel Sales via Gift Cards, Gift Certificates, Loyalty Programs and In-store pickup © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 23. Tip #9: Clearly Display Item Stock and Availability © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 24. Tip #10: Display Security and Trust marks, Provide contextual information and Contact Options © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 25. Tip #11: Must Have Excellent In-Store Site Search © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 26. Tip #12: Handle the Empty Cart Wisely © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 27. The Perfect Ecommerce Solution Attributes (cont.)  Tip #13: Offer Free Shipping (if you can afford it) – It works!  Tip #14: Provide immediate visual feedback on promotional discounts  Tip #15: Send Shopping Cart Abandonment Recovery Emails  Tip #16: No one size fits all – Test, Test and then Test some more!! © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 28. Introducing GoECart360 The Ultimate All-in-One SaaS Ecommerce Suite © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
  • 29. Thank You! Manish Chowdhary CEO, GoECart Toll-Free: 877-243-3612 Email: mchowdhary@GoECart.com Twitter: @goecart www.GoECart.com © 2012 GoECart Proprietary and Confidential. All Rights Reserved.