We’ve consolidated our ecommerce operations from multiple disjointed systems (Dydacomp Mail Order Manager and ASPDotNetStorefront Ecommerce Solution) down to a single integrated retail suite. GoECart 360 not only provides a superior customer shopping experience but also the back office flexibility and metrics we need in order to grow our business. There is no comparable solution on the market for the price!

1. Client Case Study
We’ve consolidated our ecommerce
operations from multiple disjointed systems
down to a single integrated suite. GoECart
360 not only provides a superior customer
shopping experience but also the back
office flexibility and metrics we need in
order to grow our business. There is no
comparable solution on the market for
the price!
— Rick Davis, CEO
RollerWarehouse.com
Industry
Sporting Goods and Outdoor Gear
Requirements Solution
GoECart 360
n Integrated Ecommerce, Order Management, Inventory
Management, Fulfillment, and CRM Results
n PCI Compliant and highly secure n Consolidated from three systems down to a single, web-based
n Superior user experience and storefront branding flexibility application
n Product discovery tools like Site Search and Guided Navigation n New, improved and more user-friendly “Custom Skate Builder”
n Real-time inventory with estimated time of arrival (ETA) information product configurator
from Vendor Purchase Order n Superior online shopping experience integrated with Facebook,
n Easy order entry and built-in customer service tools Twitter®, and blog
n SEO-friendly web storefront with integrated social networking n Real-time inventory visibility from purchasing to customer-facing
features storefront
n Facebook® comments, Q&A, and blog on all storefront product n Eliminated in-house IT infrastructure
pages n Exceeded security requirements and achieved PCI compliance
n Custom skate builder (interactive product configurator) n Improved team productivity and back office efficiency
Sales@GoECart.com • www.GoECart.com • 1.877.243.3612

2. GoECart 360 Replaced All Three Point Solutions
Situation Analysis
n Employees no longer need to look up information in different systems, rectify
RollerWarehouse is the oldest and most trusted inconsistencies, or wait for batch updates.
online rollerblade shop on the planet. The company
specializes in all things rollerblading — skates, n GoECart 360 eliminated all the back office systems integration costs and hassles.
wheels, bearings, liners, clothing, and much more. n GoECart 360 also eliminated the IT infrastructure and large upfront costs for the
From the company’s website: “Our #1 priority company, thanks to GoECart’s affordable Software-as-a-Service (SaaS) delivery
is making sure that all of our customers get the model.
best possible service available.” The results
have paid off with a loyal following of dedicated Customer Service Soars To A Whole New Level
customers and a great social media presence with n Built-in order management system enables RW to more effectively manage sales
over 103,000 likes on Facebook. The company
orders, provide on-the-fly discounts and adjustments, as well as receive and
also provides fast shipping, easy returns and
process purchase orders and returns.
regular promotions, including a “30-day Low
Price Guarantee.” Put simply, RollerWarehouse n Integrated CRM module, provides full featured contact database to record customer
required a complete solution that would deliver an details and preferences
outstanding customer experience. n On the storefront, customers perform faceted searches (including drill-down by
price, skate size, brand, color, ratings, and other attributes)
The Challenge
n Split shipping and free gift with purchase options allow RW to satisfy both the
RollerWarehouse launched its first online store
bargain hunters as well as the last minute shoppers
in 2000 and has since used a myriad of systems,
from smaller “shopping carts” to large systems Providing the Ultimate in SaaS Flexibility with “The
that required pricey in-house infrastructure
and IT staff to manage. Most recently, before
Custom Skate Builder”
migrating to GoECart 360, the company used three n While most competing solutions are difficult to customize and/or prohibit changes
systems to run its multi-channel retail operation: to source code, GoECart 360 provides the ultimate in flexibility.
ASPDotNetStorefront, Dydacomp M.O.M. Order
n Custom Skate Builder, built by GoECart professional services, enables customers to
Management System, and FedEx Ship Manager
interactively configure their own skates on the fly.
Software. Each of these systems required separate
licensing, were difficult to use, and generally n The custom functionality is tightly integrated with the product catalog and real-time
lacked the flexibility that the business needed. The inventory.
systems were also poorly integrated and required n Skaters can choose from millions of combinations to build the skates to their exact
routine upgrades and maintenance. Serving a specifications.
customer base of hip teens “born on the internet,”
RW needed an innovative solution that would keep
up with the rising customer expectations. As such,
it sought a single integrated solution that would
enable it to provide customer service excellence
Scan this QR code to watch
across all channels—without breaking the bank.
a quick video testimonial
on “Why RollerWarehouse
The Solution: Switched to GoECart”
GoECart 360
Sales@GoECart.com • www.GoECart.com • 1.877.243.3612
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