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There are no simple answers in law—but that doesn't mean clients won't ask what they think are simple yes-or-no questions.
Legal answers are inherently complex. Yet, when your responses amount to immense legal briefings, clients often feel intimidated and confused—which can be fertile ground for costly miscommunications. In fact, 36 percent of legal malpractice claims have been attributed to miscommunications and delays with clients.
The question is: How can you find ways to bridge the communication gap with clients?
Join Alli Gerkman, Director of Educating Tomorrow’s Lawyers at the Institute for the Advancement of the American Legal System, and Joshua Lenon, Clio’s own lawyer in residence, as they look at how lawyers can lead clearer, more respectful client conversations.
In this one-hour, CLE-accredited1 session, you’ll learn:
How to better demonstrate integrity and trustworthiness
How to express genuine courtesy and respect
How to build rapport with more attention and respect
The benefit of responding promptly to inquiries and requests
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Agenda
• Foundations for Practice study (15 minutes)
• Professional Communications (35 minutes)
–Integrity and trustworthiness
–Listen attentively and respectfully
–Promptly respond to inquiries and requests
–Treat others with courtesy and respect
• Questions (10 minutes)
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Nobody wants to read about the
honest lawyer down the street
who does real estate loans and wills.
- John Grisham
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What potential clients look for when hiring an attorney
• Rapport
• Presentation
• Past Results
• Perception of competence
• Convenience
• Identification
• Aggressiveness
• Costs
• Trust
Source: LawLytics, June 2, 2015
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Rule 4.1: Truthfulness in Statements to Others
In the course of representing a client a lawyer shall not
knowingly:
(a) make a false statement of material fact or law to a third
person; or
(b) fail to disclose a material fact to a third person when
disclosure is necessary to avoid assisting a criminal or
fraudulent act by a client, unless disclosure is prohibited by
Rule 1.6 [Confidentiality].
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Lawyers are Somewhat Trusted
80% trust Doctors to tell the truth
70% trust Teachers to tell the truth
42% trust Lawyers to tell the truth
Source: UK Legal Services Board
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Further Trust Rules
• Rule 3.3 Candor toward the Tribunal
• Rule 7.1 Communication Concerning a Lawyer's Services
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Listen like a Pro
Active Listening Steps
1. Pay attention
2. Show that you’re listening
3. Provide Feedback
4. Defer judgement
5. Respond appropriately
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36 percent of malpractice claims
filed between 1997 and 2007 were attributed
to miscommunication and delays with clients.
Source: LAWPro
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More than 4,200 communications claims
—an average of 711 a year—
were reported to LAWPRO between 2005 and 2010.
The total cost of these claims to date?
Roughly $150 million
Source: LAWPro
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Listening to Clients = Revenue
• Only 58% of law firms conduct client feedback.
• Firms acting on feedback generate 2.7 times more:
–revenue generation
–client retention
–year-over-year growth.
Source: BTI Consulting Group, “Firms Acting on Client Feedback Perform 2.7 Times
Better Than All Others,” 03/12/2014
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Rule 1.4: Communications
(a) A lawyer shall:
(1) promptly inform the client of any decision or circumstance with respect to
which the client's informed consent, as defined in Rule 1.0(e), is required by
these Rules;
(2) reasonably consult with the client about the means by which the client's
objectives are to be accomplished;
(3) keep the client reasonably informed about the status of the matter;
(4) promptly comply with reasonable requests for information; and
(5) consult with the client about any relevant limitation on the lawyer's conduct
when the lawyer knows that the client expects assistance not permitted by the
Rules of Professional Conduct or other law.
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Rule 1.4: Communications
[1] Reasonable communication between the lawyer and the
client is necessary for the client effectively to participate in the
representation.
[7] …A lawyer may not withhold information to serve the
lawyer's own interest or convenience or the interests or
convenience of another person…
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Manage Communication Expectations
As part of client intake, communicate in writing
• When you're available, and how to contact you
• How soon to expect a response
• How to send you information when you're not available
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Rule 8.4: Misconduct
(g) engage in conduct that the lawyer knows or reasonably
should know is harassment or discrimination on the basis of
race, sex, religion, national origin, ethnicity, disability, age,
sexual orientation, gender identity, marital status or
socioeconomic status in conduct related to the practice of law.
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Further Resources
• 3 Ridiculously Easy Ways to Power Up Client Communications
– https://www.clio.com/blog/power-client-communications/
• Listen Like a Lawyer Blog
– https://listenlikealawyer.com/
• Clio’s Communication Intake Checklist
– In your email follow up