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Global Crisis and Business Schools’ response:
   the role of Business Education in Society

       3rd EDUNIVERSAL WORLD CONVENTION PROGRAM
            Driving forward Global Business Education
                   for Sustainable Development

                Prague, October 2010
                            Dr Manuel Escudero,
                          Special Advisor UN PRME
               Director-General Deusto Business School, IAJBS.
Five thesis on the future of business education
First:
In 1959 there were two great revisions of business education
 in the USA. Today, after 20 years of huge transformations of
    the world and the firm, there is the need for a new great
               rethinking of business education
Second:
Today business education has gone global. Today, rethinking
   business education has to be a global, multilateral and
                    inclusive process
Third:
   Rethinking business education has to be guided by
business´demands. What do business think is necessary?:
 Context, connectedness, complexity. Sustainability and
       organizational and technological change…
Fourth:
Talking about rethinking business education is not anymore a
 question of WHAT or WHY…it is a question of HOW. Winner
 schools will be those that are able to ignite the innovation of
sustainability and technological and organizational change in
  their education offer and in their own organization. For this,
   directors and deans need clear vision, persistence and the
ability to persuade…education does not change by law, but it
   is a change achieved by faculty members who update their
 teaching materials, their research and their methodologies...
Fifth:
But this is not enough: the sector as a whole has to change its
 institutional standards: its incentives for a less formal and
   more relevant research, its accreditation standards and
                          rankings…
Concluding:

a) PRME is the only place where the rethinking of business
education could take place in a global, inclusive and
multilateral way…

b) Accreditation bodies are starting the process too…

c) Rankings will follow path.
• Today 330 signatories (www.unprme.org )
• Credibility through Reporting: Sharing Information on Progress every 18 months.
• Growing number of activities (Anti-corruption, Poverty as a Challenge in Business
Education, Climate Change, Travel Studies and Learning Methods…)
• Almost all relevant associations are on board…
www.unprme.org
Prmesecretariat@unprme.org
  escuderom@unprme.org

     Thank you

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Manuel Escudero: The Role of Business Education in Society, 2010

  • 1. Global Crisis and Business Schools’ response: the role of Business Education in Society 3rd EDUNIVERSAL WORLD CONVENTION PROGRAM Driving forward Global Business Education for Sustainable Development Prague, October 2010 Dr Manuel Escudero, Special Advisor UN PRME Director-General Deusto Business School, IAJBS.
  • 2. Five thesis on the future of business education
  • 3. First: In 1959 there were two great revisions of business education in the USA. Today, after 20 years of huge transformations of the world and the firm, there is the need for a new great rethinking of business education
  • 4. Second: Today business education has gone global. Today, rethinking business education has to be a global, multilateral and inclusive process
  • 5. Third: Rethinking business education has to be guided by business´demands. What do business think is necessary?: Context, connectedness, complexity. Sustainability and organizational and technological change…
  • 6. Fourth: Talking about rethinking business education is not anymore a question of WHAT or WHY…it is a question of HOW. Winner schools will be those that are able to ignite the innovation of sustainability and technological and organizational change in their education offer and in their own organization. For this, directors and deans need clear vision, persistence and the ability to persuade…education does not change by law, but it is a change achieved by faculty members who update their teaching materials, their research and their methodologies...
  • 7. Fifth: But this is not enough: the sector as a whole has to change its institutional standards: its incentives for a less formal and more relevant research, its accreditation standards and rankings…
  • 8. Concluding: a) PRME is the only place where the rethinking of business education could take place in a global, inclusive and multilateral way… b) Accreditation bodies are starting the process too… c) Rankings will follow path.
  • 9. • Today 330 signatories (www.unprme.org ) • Credibility through Reporting: Sharing Information on Progress every 18 months. • Growing number of activities (Anti-corruption, Poverty as a Challenge in Business Education, Climate Change, Travel Studies and Learning Methods…) • Almost all relevant associations are on board…