The ORT Argentina Virtual Campus project sought to promote knowledge creation and sharing through collaborative work on its virtual campus. It implemented various Web 2.0 tools like blogs, social bookmarking, and video sharing to encourage interaction between students, teachers, administrators, and parents. Usage of the virtual campus grew substantially, with over 600 blogs and high levels of engagement. The project helped transform the school's culture and knowledge management practices, and provided new spaces for dialogue within the educational community.