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AN ESCAPE PLAN
FEBRUARY 25, 2014

1
JEN SARTOR
Sr. Product Marketing Manager
@globoforce

DARCY JACOBSEN
Content Manager & Blogger
@darcyjacobsen
GLOBOFORCE
 Social recognition

 Global reach
(140 countries)
 Powered by SaaS
 Mobile access
 Data-driven talent
analytics

3
Limbo
Lust
Gluttony
Greed
Wrath
Heretics
Violence

Fraud
Treachery
5
18%
Actively
Disengaged

30%
Engaged

52%
Disengaged

Source: Gallup 2013 State of the American Workplace
1. STAGNATION

 Lack of development

 Lack of advancement
opportunities
 Unclear goals
 Poor succession
planning

"This miserable way is taken by the sorry souls of those who
lived without disgrace and without praise.” – Dante Alighieri
 BlessingWhite:
“I have Career
Opportunities in this
organization” by
engagement level

Disagree or
Strongly Disagree

8%
14%

78%

Neither Agree nor
Disagree

45%

30%
25%

Agree or Strongly
Agree

Engaged

Disengaged

Source: BlessingWhite , 2012 Employee Engagement Research Report
THE WAY OUT: LEARNING & DEVELOPMENT
 BlessingWhite:
#1 reason employees
stated for leaving
their company was:
“I don’t have
opportunities to
grow or advance.”

10%
12%
15%

26%
18%

Source: BlessingWhite , 2011 Employee Engagement Report
THE WAY OUT: SUCCESSION PLANNING

1%

66%

34%

Only 1% of executives
believe their
succession plans are
excellent

66% of executive rate
their succession plans
as fair or worse.

Only 34% of
organizations can
effectively identify
future leaders

Source: Quantum Workplace
THE WAY OUT:
FLOW
1. Create a culture of learning

2. Identify, develop and promote top performers
3. Focus on identifying and developing strengths
rather than uncovering weaknesses
2. NO ALIGNMENT
 Lack of purpose
 Lack of vision
 Unclear and
unpracticable values
 Poorly defined culture

“The infernal hurricane that never rests hurtles the spirits onward
in its rapine whirling them round, and smiting.”– Dante Alighieri
2. NO ALIGNMENT
 Towers Watson:
“I understand how my
job contributes to the
organization achieving
its business goals.”

88%
38%

Highly Engaged

Disengaged

Source: Towers Watson 2012
THE WAY OUT: VALUES

 Modern Survey: “Employees who know and understand
company values are 30X more likely to be fully engaged.”

Source: Modern Survey 2012

17
POLL #1: WHY DO YOU STAY?
A.
B.
C.
D.
E.
F.
G.
H.
I.

My career
My finances
Complacency
My manager
Our mission
My job conditions
The economy
My colleagues
My work
18
THE WAY OUT: MISSION
BlessingWhite:
Why do you stay?

My finances

10%
5%

Complacency

11%

My career
Our mission

Disengaged
Engaged

5%
19%
17%
14%
19%
16%

My work

38%

19

Source: BlessingWhite 2013
1.

Articulate a meaningful mission, goals and values

2.

Acknowledge and reward “small wins”

3.

Make your values practicable day to day
3. LACK OF SUPPORT
 Lack of enablement
 Inadequate resources

 Inability to form strong
relationships
 Inability to use
strengths
 Poor wellbeing
“The secret of getting things done is to act!” – Dante Alighieri
3. LACK OF SUPPORT
 Towers Watson:
“My manager
helps remove
obstacles to doing
my job well.”

78%

27%

Highly Engaged

Disengaged

Source: Towers Watson 2012
THE WAY OUT: EMPLOYEE ENABLEMENT

 Hay Group: Engaged employees are 10% more likely to
exceed performance expectations. Highly engaged and
enabled employees are 50% more likely to exceed
performance expectations.

Source: Hay Group 2012

24
THE WAY OUT: EMPLOYEE WELL-BEING
40%

Disengaged
35%
92%

Engaged
94%

Level of Well Being

Level of Engagement
Source: Towers Watson 2012

25
THE WAY OUT: STRENGTHS-BASED DEVELOPMENT
2%
61%

33%

57%

22%

Engaged

Not Engaged

45%

40%

Focus on
Weakness

Actively Ignored

38%

Actively Disengaged
1%

Focus on
Strengths

Source: Gallup 2013

26
1.

Focus on and develop strengths rather than weakness

2.

Offer flex time and encourage well-being

3.

Consider measuring enablement as well as
engagement
4. BUDGET
 Lack of budget for
engagement &
investment
 Failure to invest for the
long term

“There is nothing lost, that may be found, if sought.” – Dante
Alighieri
4. BUDGET
W@W: # Recognition Programs Offered

20% 20%
17%

15%

13%

7%
4% 2%

1

2

3

4

5

6

7

8

1% 0%

9

0%

10 11

Source: WorldatWork 2013
THE WAY OUT: EMPLOYEE RECOGNITION

 Aberdeen: “The number one way best-in-Class
organizations improve employee engagement is
through employee recognition programs. This is even
above other activities such as work-life balance and
interaction with managers.”

Source: Aberdeen 2013

31
THE WAY OUT: RECOGNITION SPEND

W@W: Recognition Budget: 1-2%
 Mode: 1%

 Average: 2%
 Median: 1%

Source: WorldatWork 2013

32
THE WAY OUT: CONSOLIDATION










Employee gifts
Birthday gifts & parties
Attendance awards
Employee of the month
Sales contests
Safety awards
Employee social events
Health & Wellness awards
Referral bonuses










Sign-on bonuses
Holiday bonuses
Incentive plans
Perks
SPIFs
Car allowances
Retirement celebrations
Personal milestone celebrations

Source: Gallup 2013

33
1.

Recognize and reward all employees

2.

Consolidate programs to find hidden spend

3.

Allocate 1+% of payroll budget to recognition
5. WRATH
 Bad managers
 Bad feedback
 Poor communication

 Focus on what is going
wrong

“Open your mind to what I shall disclose, and hold it fast within
you; he who hears, but does not hold what he has heard, learns
nothing”. – Dante Alighieri
5. WRATH

 SHRM: Importance of
communication between
employees and immediate
supervisors for job
satisfaction
2%

54%
40%

4%

Source: SHRM 2013
5. WRATH
 Gallup: Managers
who give little or
no feedback fail
to engage 98% of
employees

98%

Source: Gallup 2013
THE WAY OUT: POSITIVE FEEDBACK
10%

90%

Workforce Mood Tracker:
90% of employees see
positive feedback as more
motivating.
Source: Globoforce Workforce Mood Tracker 2013

39
THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES

40
THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES

41
THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES

42
THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES

43
THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES

44
THE WAY OUT: CROWDSOURCED REVIEWS


Workforce Mood Tracker:
Peer-reviewed employees
are 21% more satisfied
with their jobs.

67%

88%

Source: Globoforce Workforce Mood Tracker 2013

45
1.

Train managers on positive feedback

2.

Consider crowdsourcing the review process

3.

Create an emotional network of people through
communications and feedback
6. HERESY
 Engagement “Not My Job”

 Lack of HCM visibility
 Short term or situational
thinking
 No HR seat at the table

““Because your question searches for deep meaning,
I shall explain in simple words.” – Dante Alighieri
6. HERESY
What is the Primary Reason you are in HR Field?
77%

To help people grow and develop

58%

To help my company maximize its profitability

51%

To help balance organization and employee needs

24%

To represent the needs of employees

18%

I enjoy being part of a for-profit organization

9%

It’s one of many functions I want to learn about
Source: New Talent Management Network 2013
POLL #2: WHY ARE YOU ARE IN HR?

A. To help people grow and develop
B. To help my company maximize its profitability
C. To help balance organization and employee needs
D. To represent the needs of employees
E. I enjoy being part of a for-profit organization
F. It’s one of many functions I want to learn about
50
THE WAY OUT: INTEGRATED TALENT STRATEGY

51
THE WAY OUT: INTEGRATED TALENT STRATEGY

52
THE WAY OUT: BUILD AN HR METRICS DASHBOARD
 Recruitment Metrics

 Retention Metrics
 Comp/Benefits Metrics
 Culture and Diversity Metrics

 Staffing/Performance/Productivity Metrics
 Development Metrics
 Health, Safety & Sustainability Metrics

53
1.

Think holistically and strategically

2.

Speak the language of senior leaders

3.

Keep a strong metrics dashboard
7. RESPECT & RELATIONSHIPS
 Hostile Environment
 Lack of Respect

 Workplace Bullying
 Organizational Trauma

“I wept not, so to stone within I grew.” – Dante Alighieri
7. RESPECT & RELATIONSHIPS
 BlessingWhite:
“I trust my
manager” favorable
responses by
engagement
level.

90%
51%

Engaged
Source: BlessingWhite 2012

Disengaged
THE WAY OUT: RESPECT
Top 5 things candidates look for:
1. Stability
2. Compensation
3. Respect
4. Health Benefits
5. Work-Life Balance
Source: CEB 2013

58
THE WAY OUT: GRATITUDE

Academic studies
show that
grateful people:

Source: Globoforce Blog

–
–
–
–
–
–
–
–
–
–
–

Have Higher Emotional Well-Being
Get Along Better with Others
Are More Resilient to Trauma
Sleep Better
Are Physically Healthier
Are Less Depressed
Pay It Forward
Achieve More
Are Better Corporate Citizens
Are Less Likely to Burn Out
59
Are More Moral
1.

Commit the organization to trust and respect

2.

Encourage gratitude and reflection

3.

Offer employees opportunities to give
8. FRAUD
 Broken emotional contract
 Choosing the right managers
 Not hiring for cultural fit

"You were not made to live as brutes, but to follow virtue and
knowledge” – Dante Alighieri
8. FRAUD
 WorkUSA: Average
employee engagement
drops 9% in first year.

71%

57%

Less than Six Months

6-12 Months

Source: Watson Wyatt WorkUSA 2009
8. FRAUD

Engagement and the “Employee Deal”
Company aligns the deal
with what the organization
stands for in the marketplace

12%

Company lives up to the deal
after an employee is hired

11%

Company has a reputation
for providing a good
employment deal

12%

92%

92%

93%
Source: Watson Wyatt Work USA 2009
THE WAY OUT: STRONG EMPLOYER BRAND
Top 5 Most Improved Metrics Due to Brand Strategies
Employee engagement scores

35%

Brand awareness surveys

32%

Number of applications received

Customer satisfaction/retention
Traffic to careers website

30%
27%
21%

Source: Hodes Employer Brand Study 2012

65
THE WAY OUT: EMPLOYEE HAPPINESS
Happy Employees:
 Stay twice as long in their jobs
 Believe they are achieving their potential 2x as much
 Spend 65% more time feeling energized
 Are 58% more likely to go out of the way to help a coworker

 Identify 98% more strongly with company values
 Are 186% more likely to recommend their organization
Source: WSJ and iOpener Institute 2012

66
THE WAY OUT: WITNESS EFFECT
“People who merely witness or hear about a helpful interchange may…
experience the positive emotion of elation. [This sparks] a generalized
desire to become a better person and perform helpful acts oneself. […]
Experiences of elevation, then, carry the potential to change people as
well as groups, organizations and communities.”
- Dr. Barbara Frederickson, UNC

Source: WSJ and iOpener Institute 2012

67
1.

Put culture first

2.

Measure and manage employee happiness

3.

Identify cultural energizers and influencers
9. TREACHERY
 Lack of leadership
 Lack of leader
engagement
 Lack of focus on culture
from the top

“The darkest places in hell are reserved for those who, in times
of great moral crisis, maintain their neutrality.” – Dante Alighieri
9. TREACHERY
 BlessingWhite:
“I trust the senior leaders of this organization”

85%
30%
Engaged

Disengaged
Source: BlessingWhite 2012
POLL #3: ARE YOUR SENIOR LEADERS
STRONG COMMUNICATORS?

A.
B.
C.
D.

Yes, they love to connect with employees
Yes, when they remember or are coaxed
No, but they are okay with coaching
No, they are a disaster

72
THE WAY OUT: COMMUNICATION
Engagement follows frequency of interaction, feedback and action
Have communication from senior
management at least weekly

23%
53%

39%

Get feedback on performance from
supervisor at least monthly
Have perception that constructive
changes occurred as a result of a survey

Low Engagement

65%

6%
71%

High Engagement

Source: Watson Wyatt Work USA 2009

73
1.

Level the communication playing field

2.

Help executives to see the ROI of engagement

3.

Engage senior leaders directly in culture initiatives
1.

Break down inter- and intra-organizational barriers

2.

Cultivate emotional engagement and relationships

3.

Treat employees as partners

4.

Focus on the positive

5.

Create meaning through actionable vision and goals

6.

Offer opportunities for giving and gratitude

7.

Be flexible in both thinking and strategy

8.

Visualize your culture: measure to manage

9.

Communicate more clearly and more often
VISIT US:

www.globoforce.com

SUBSCRIBE TO OUR BLOG:
www.globoforce.com/gfblog

EMAIL US:
darcy.jacobsen@globoforce.com
jennifer.sartor@globoforce.com
77
The 9 Circles of Employee Engagement Hell

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The 9 Circles of Employee Engagement Hell

  • 2. JEN SARTOR Sr. Product Marketing Manager @globoforce DARCY JACOBSEN Content Manager & Blogger @darcyjacobsen
  • 3. GLOBOFORCE  Social recognition  Global reach (140 countries)  Powered by SaaS  Mobile access  Data-driven talent analytics 3
  • 4.
  • 7.
  • 8. 1. STAGNATION  Lack of development  Lack of advancement opportunities  Unclear goals  Poor succession planning "This miserable way is taken by the sorry souls of those who lived without disgrace and without praise.” – Dante Alighieri
  • 9.  BlessingWhite: “I have Career Opportunities in this organization” by engagement level Disagree or Strongly Disagree 8% 14% 78% Neither Agree nor Disagree 45% 30% 25% Agree or Strongly Agree Engaged Disengaged Source: BlessingWhite , 2012 Employee Engagement Research Report
  • 10. THE WAY OUT: LEARNING & DEVELOPMENT  BlessingWhite: #1 reason employees stated for leaving their company was: “I don’t have opportunities to grow or advance.” 10% 12% 15% 26% 18% Source: BlessingWhite , 2011 Employee Engagement Report
  • 11. THE WAY OUT: SUCCESSION PLANNING 1% 66% 34% Only 1% of executives believe their succession plans are excellent 66% of executive rate their succession plans as fair or worse. Only 34% of organizations can effectively identify future leaders Source: Quantum Workplace
  • 13. 1. Create a culture of learning 2. Identify, develop and promote top performers 3. Focus on identifying and developing strengths rather than uncovering weaknesses
  • 14.
  • 15. 2. NO ALIGNMENT  Lack of purpose  Lack of vision  Unclear and unpracticable values  Poorly defined culture “The infernal hurricane that never rests hurtles the spirits onward in its rapine whirling them round, and smiting.”– Dante Alighieri
  • 16. 2. NO ALIGNMENT  Towers Watson: “I understand how my job contributes to the organization achieving its business goals.” 88% 38% Highly Engaged Disengaged Source: Towers Watson 2012
  • 17. THE WAY OUT: VALUES  Modern Survey: “Employees who know and understand company values are 30X more likely to be fully engaged.” Source: Modern Survey 2012 17
  • 18. POLL #1: WHY DO YOU STAY? A. B. C. D. E. F. G. H. I. My career My finances Complacency My manager Our mission My job conditions The economy My colleagues My work 18
  • 19. THE WAY OUT: MISSION BlessingWhite: Why do you stay? My finances 10% 5% Complacency 11% My career Our mission Disengaged Engaged 5% 19% 17% 14% 19% 16% My work 38% 19 Source: BlessingWhite 2013
  • 20. 1. Articulate a meaningful mission, goals and values 2. Acknowledge and reward “small wins” 3. Make your values practicable day to day
  • 21.
  • 22. 3. LACK OF SUPPORT  Lack of enablement  Inadequate resources  Inability to form strong relationships  Inability to use strengths  Poor wellbeing “The secret of getting things done is to act!” – Dante Alighieri
  • 23. 3. LACK OF SUPPORT  Towers Watson: “My manager helps remove obstacles to doing my job well.” 78% 27% Highly Engaged Disengaged Source: Towers Watson 2012
  • 24. THE WAY OUT: EMPLOYEE ENABLEMENT  Hay Group: Engaged employees are 10% more likely to exceed performance expectations. Highly engaged and enabled employees are 50% more likely to exceed performance expectations. Source: Hay Group 2012 24
  • 25. THE WAY OUT: EMPLOYEE WELL-BEING 40% Disengaged 35% 92% Engaged 94% Level of Well Being Level of Engagement Source: Towers Watson 2012 25
  • 26. THE WAY OUT: STRENGTHS-BASED DEVELOPMENT 2% 61% 33% 57% 22% Engaged Not Engaged 45% 40% Focus on Weakness Actively Ignored 38% Actively Disengaged 1% Focus on Strengths Source: Gallup 2013 26
  • 27. 1. Focus on and develop strengths rather than weakness 2. Offer flex time and encourage well-being 3. Consider measuring enablement as well as engagement
  • 28.
  • 29. 4. BUDGET  Lack of budget for engagement & investment  Failure to invest for the long term “There is nothing lost, that may be found, if sought.” – Dante Alighieri
  • 30. 4. BUDGET W@W: # Recognition Programs Offered 20% 20% 17% 15% 13% 7% 4% 2% 1 2 3 4 5 6 7 8 1% 0% 9 0% 10 11 Source: WorldatWork 2013
  • 31. THE WAY OUT: EMPLOYEE RECOGNITION  Aberdeen: “The number one way best-in-Class organizations improve employee engagement is through employee recognition programs. This is even above other activities such as work-life balance and interaction with managers.” Source: Aberdeen 2013 31
  • 32. THE WAY OUT: RECOGNITION SPEND W@W: Recognition Budget: 1-2%  Mode: 1%  Average: 2%  Median: 1% Source: WorldatWork 2013 32
  • 33. THE WAY OUT: CONSOLIDATION          Employee gifts Birthday gifts & parties Attendance awards Employee of the month Sales contests Safety awards Employee social events Health & Wellness awards Referral bonuses         Sign-on bonuses Holiday bonuses Incentive plans Perks SPIFs Car allowances Retirement celebrations Personal milestone celebrations Source: Gallup 2013 33
  • 34. 1. Recognize and reward all employees 2. Consolidate programs to find hidden spend 3. Allocate 1+% of payroll budget to recognition
  • 35.
  • 36. 5. WRATH  Bad managers  Bad feedback  Poor communication  Focus on what is going wrong “Open your mind to what I shall disclose, and hold it fast within you; he who hears, but does not hold what he has heard, learns nothing”. – Dante Alighieri
  • 37. 5. WRATH  SHRM: Importance of communication between employees and immediate supervisors for job satisfaction 2% 54% 40% 4% Source: SHRM 2013
  • 38. 5. WRATH  Gallup: Managers who give little or no feedback fail to engage 98% of employees 98% Source: Gallup 2013
  • 39. THE WAY OUT: POSITIVE FEEDBACK 10% 90% Workforce Mood Tracker: 90% of employees see positive feedback as more motivating. Source: Globoforce Workforce Mood Tracker 2013 39
  • 40. THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES 40
  • 41. THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES 41
  • 42. THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES 42
  • 43. THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES 43
  • 44. THE WAY OUT: BUILD NETWORKS, NOT HIERARCHIES 44
  • 45. THE WAY OUT: CROWDSOURCED REVIEWS  Workforce Mood Tracker: Peer-reviewed employees are 21% more satisfied with their jobs. 67% 88% Source: Globoforce Workforce Mood Tracker 2013 45
  • 46. 1. Train managers on positive feedback 2. Consider crowdsourcing the review process 3. Create an emotional network of people through communications and feedback
  • 47.
  • 48. 6. HERESY  Engagement “Not My Job”  Lack of HCM visibility  Short term or situational thinking  No HR seat at the table ““Because your question searches for deep meaning, I shall explain in simple words.” – Dante Alighieri
  • 49. 6. HERESY What is the Primary Reason you are in HR Field? 77% To help people grow and develop 58% To help my company maximize its profitability 51% To help balance organization and employee needs 24% To represent the needs of employees 18% I enjoy being part of a for-profit organization 9% It’s one of many functions I want to learn about Source: New Talent Management Network 2013
  • 50. POLL #2: WHY ARE YOU ARE IN HR? A. To help people grow and develop B. To help my company maximize its profitability C. To help balance organization and employee needs D. To represent the needs of employees E. I enjoy being part of a for-profit organization F. It’s one of many functions I want to learn about 50
  • 51. THE WAY OUT: INTEGRATED TALENT STRATEGY 51
  • 52. THE WAY OUT: INTEGRATED TALENT STRATEGY 52
  • 53. THE WAY OUT: BUILD AN HR METRICS DASHBOARD  Recruitment Metrics  Retention Metrics  Comp/Benefits Metrics  Culture and Diversity Metrics  Staffing/Performance/Productivity Metrics  Development Metrics  Health, Safety & Sustainability Metrics 53
  • 54. 1. Think holistically and strategically 2. Speak the language of senior leaders 3. Keep a strong metrics dashboard
  • 55.
  • 56. 7. RESPECT & RELATIONSHIPS  Hostile Environment  Lack of Respect  Workplace Bullying  Organizational Trauma “I wept not, so to stone within I grew.” – Dante Alighieri
  • 57. 7. RESPECT & RELATIONSHIPS  BlessingWhite: “I trust my manager” favorable responses by engagement level. 90% 51% Engaged Source: BlessingWhite 2012 Disengaged
  • 58. THE WAY OUT: RESPECT Top 5 things candidates look for: 1. Stability 2. Compensation 3. Respect 4. Health Benefits 5. Work-Life Balance Source: CEB 2013 58
  • 59. THE WAY OUT: GRATITUDE Academic studies show that grateful people: Source: Globoforce Blog – – – – – – – – – – – Have Higher Emotional Well-Being Get Along Better with Others Are More Resilient to Trauma Sleep Better Are Physically Healthier Are Less Depressed Pay It Forward Achieve More Are Better Corporate Citizens Are Less Likely to Burn Out 59 Are More Moral
  • 60. 1. Commit the organization to trust and respect 2. Encourage gratitude and reflection 3. Offer employees opportunities to give
  • 61.
  • 62. 8. FRAUD  Broken emotional contract  Choosing the right managers  Not hiring for cultural fit "You were not made to live as brutes, but to follow virtue and knowledge” – Dante Alighieri
  • 63. 8. FRAUD  WorkUSA: Average employee engagement drops 9% in first year. 71% 57% Less than Six Months 6-12 Months Source: Watson Wyatt WorkUSA 2009
  • 64. 8. FRAUD Engagement and the “Employee Deal” Company aligns the deal with what the organization stands for in the marketplace 12% Company lives up to the deal after an employee is hired 11% Company has a reputation for providing a good employment deal 12% 92% 92% 93% Source: Watson Wyatt Work USA 2009
  • 65. THE WAY OUT: STRONG EMPLOYER BRAND Top 5 Most Improved Metrics Due to Brand Strategies Employee engagement scores 35% Brand awareness surveys 32% Number of applications received Customer satisfaction/retention Traffic to careers website 30% 27% 21% Source: Hodes Employer Brand Study 2012 65
  • 66. THE WAY OUT: EMPLOYEE HAPPINESS Happy Employees:  Stay twice as long in their jobs  Believe they are achieving their potential 2x as much  Spend 65% more time feeling energized  Are 58% more likely to go out of the way to help a coworker  Identify 98% more strongly with company values  Are 186% more likely to recommend their organization Source: WSJ and iOpener Institute 2012 66
  • 67. THE WAY OUT: WITNESS EFFECT “People who merely witness or hear about a helpful interchange may… experience the positive emotion of elation. [This sparks] a generalized desire to become a better person and perform helpful acts oneself. […] Experiences of elevation, then, carry the potential to change people as well as groups, organizations and communities.” - Dr. Barbara Frederickson, UNC Source: WSJ and iOpener Institute 2012 67
  • 68. 1. Put culture first 2. Measure and manage employee happiness 3. Identify cultural energizers and influencers
  • 69.
  • 70. 9. TREACHERY  Lack of leadership  Lack of leader engagement  Lack of focus on culture from the top “The darkest places in hell are reserved for those who, in times of great moral crisis, maintain their neutrality.” – Dante Alighieri
  • 71. 9. TREACHERY  BlessingWhite: “I trust the senior leaders of this organization” 85% 30% Engaged Disengaged Source: BlessingWhite 2012
  • 72. POLL #3: ARE YOUR SENIOR LEADERS STRONG COMMUNICATORS? A. B. C. D. Yes, they love to connect with employees Yes, when they remember or are coaxed No, but they are okay with coaching No, they are a disaster 72
  • 73. THE WAY OUT: COMMUNICATION Engagement follows frequency of interaction, feedback and action Have communication from senior management at least weekly 23% 53% 39% Get feedback on performance from supervisor at least monthly Have perception that constructive changes occurred as a result of a survey Low Engagement 65% 6% 71% High Engagement Source: Watson Wyatt Work USA 2009 73
  • 74. 1. Level the communication playing field 2. Help executives to see the ROI of engagement 3. Engage senior leaders directly in culture initiatives
  • 75.
  • 76. 1. Break down inter- and intra-organizational barriers 2. Cultivate emotional engagement and relationships 3. Treat employees as partners 4. Focus on the positive 5. Create meaning through actionable vision and goals 6. Offer opportunities for giving and gratitude 7. Be flexible in both thinking and strategy 8. Visualize your culture: measure to manage 9. Communicate more clearly and more often
  • 77. VISIT US: www.globoforce.com SUBSCRIBE TO OUR BLOG: www.globoforce.com/gfblog EMAIL US: darcy.jacobsen@globoforce.com jennifer.sartor@globoforce.com 77

Editor's Notes

  1. Right. So encouragement is the strategy. And communication is the key. Educate senior execs on the importance of engagement and building culture and employer brand.Encourage them to take culture off autopilot, lead by example, and involve themselves directly in driving employee engagement. Trust in senior leaders is a key component of job satisfaction.Multilateral communication is absolutely critical here. And frequency appears to be a very important part of that for engagement. But even more important is that when two way communication is solicited from workers, it is acted upon.
  2. Level the communication playing fieldHelp executives to see the ROI of engagement Engage senior leaders directly in culture initiatives
  3. Okay, so hopefully some of this this should lead you to where you want to go.