Alison McQuade, GlobalGiving's Online Marketing Manager, discusses how to manage a holiday giving campaign using tools available on GlobalGiving's site.

1. Create a Winning Holiday Giving
Campaign with GlobalGiving!

2. You + GlobalGiving = Holiday Win!
Holiday Giving 101
Tools for donors and supporters
Resources and tips for your
organization
Key dates to mark on your
calendar

3. Holiday Giving 101
Opportunity for new donors and to bring
back previous donors
Donors can make a donation, get the tax
deduction AND use that donation as a gift
through a Tribute Card
Encourage Recurring Donations for long-
term investments

4. Holiday Giving 101
Charity gifts or gift cards are perfect for
family, friends, coworkers, secret santas,
stocking stuffers or that person who “has
everything”
Appeal to your donors’ desire to “do good”

5. Holiday Giving 101 - Preparation
Update your project with new information,
goals, achievements, giving options
Add new, compelling pictures
Send project updates
Create a communications plan around key
dates (see later slide)
Use/Grow your social networks and
encourage others to use them too

6. Tools for Donors
Tribute Cards
Gift Cards
Recurring Donations
Gifts for Good

7. Tribute Cards
Donations made to
your project as a gift
or in memory or
someone.
Personalized cards in
electronic, print at
home or physical form.
Delayed send for
holiday gift giving

8. Tribute Cards

9. Tribute Cards

10. Tribute Cards

11. message
Tribute Cards
Print at home
Change your
mind?
Recipient info

12. Tribute Cards

13. Gift Cards
Perfect gifts for family, friends, coworkers,
thank-yous, stocking-stuffers, etc.
Electronic, print-at-home and physical
versions available
Great gift options for “alternative gifts” or
“the person who has everything”
Free standard shipping & handling in the
US until December 31
Gift card purchases are tax-deductible

14. Gift Cards

15. Gift Cards

16. Gift Cards

17. Gift Cards

18. Gift Cards

19. Recurring Donations
It’s like “free” money every month
A long-term investment can make a big
impact
Most donors can’t give a large amount at
once, but can break it up into monthly
payments
Another alternative to a charity gift – it
gives all year

20. Recurring Donations

21. Recurring Donations

22. Gifts for Good
Beneficiary-made good, such as jewelry,
scarves, art, etc. Or a book, artwork or
publication by someone in the org
Gifts can be given away “free” with a
donation of a certain amount
You are responsible for fulfillment
Contact Britt (blake@globalgiving.org) for
more information

23. Key Dates for Holiday Marketing
11/26 Black Friday (biggest in-store
shopping day of the year)
11/29 Cyber Monday (One of the biggest
online shopping days of the year)
12/1 World AIDS Day
12/1-12/9 Hanukkah
12/12 Last day for standard (free) shipping
of GG gift and tribute cards to arrive by
Christmas

24. Key Dates for Holiday Marketing
12/19 Last day for rush (not free) shipping
for GG gift and tribute cards to arrive by
Christmas
12/25 Christmas
12/31 New Years Eve – consider a year-
end push for donations and a last chance
for tax deductions

25. Resources for PLs
GlobalGiving Project Leaders Facebook
Group – this is for PLs only, updated with
fundraising tips, key dates, webinars,
fundraising opportunities, news and current
events
GlobalGiving Tools and Trainings Blog –
additional info, tools and opportunities for
PLs but with further explanation. Find old
trainings here too.