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  • maanjoy
    maanjoy said 3 weeks Edit Delete

    Want to INCREASE your revenues through Internet Marketing?



    Today there are millions of searches performed on the internet, Do you want to increase your revenues through SEO? The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available.

    Ecomma (www.ecomma.net / www.ggseo.com ) has been in the search engine marketing industry science Aug. 2004 and our tactics continuously evolve to meet the needs of our clients. In the uncertain world of search engine optimization, our straightforward approach has consistently delivered results, which is why we are so optimistic about search marketing. We apply our proven SEO Process so your website will achieve that same high level of success. In 2007, we established a strategic cooperative partnership with Alibaba China. Our sincere and efficient service has won customers high praise.

    For further details please contact with us.







    Denny

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  • treehousedecor
    treehousedecor said 1 month Edit Delete

    Great slide very informative thank you

  • erushton
    erushton said 2 years Edit Delete

    Very informative presentation. Loved the slides.

  • guestaf1bc3
    guestaf1bc3 said 2 years Edit Delete

    Nice PPT

  • LisaHerrod
    LisaHerrod said 2 years Edit Delete

    Scott you presented this idea and the information so clearly and in a really interesting way. It was a really great talk and you were so calm and confident, it was great to see you present.

  • gleddy
    gleddy said 2 years Edit Delete

    @jboutelle - thanks for the great feedback! I was aiming this content at developers especially so really happy to hear that it achieved that to some degree :-)

  • Silkcharm
    Silkcharm said 2 years Edit Delete

    mmmmmmmm. gummieeee bears.... *snaps out of it* great presentation m'dear. :)

  • gleddy
    gleddy said 2 years Edit Delete

    @ chrisheuer, I definitely agree it's being used for evil in many places... I find this unnecessary and just ignorant to the bigger picture.

  • jboutelle
    jboutelle said 2 years Edit Delete

    I LOVED this talk! (My fave from the conference, and that's saying a lot. Though I missed the closing keynote, which was supposed to provide instant spiritual-technical awakening / nirvana. Anyway...).

    One thing that really came through at webdirections south: white-hat SEO IS a legitimate functional role that has a lot of intersection with other positive web practices. It's effective, it's ethical, and it's something that everybody on a technical and business team can get on board with.

    I'll be taking the ideas in this presentation and in the excellent conversations I had with various web-directions peeps, and try to fold them into our practice and our site. Thanks so much for sharing your thoughts!

  • chrisheuer
    chrisheuer said 2 years Edit Delete

    First off - this is a really really great slideshow - informative and entertaining.



    I want to add on to what you say though, in that SEO is like most any other tool - it could be used for evil purposes, but its intended purpose is for good - so once again, it comes down to being a matter of the intent with which it is used...

  • cheryllead
    cheryllead said 2 years Edit Delete

    That gummy bear photo is my favourite

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    Is SEO Evil? - Web Directions 2007

    From gleddy, 2 years ago Add as contact

    Scott Gledhill presents "Is SEO Evil?" at Web Directions South 2007, in Sydney, Australia.

    The goods, bads and essentials you need to know about SEO in the web standards community.

    14710 views | 11 comments | 83 favorites | 1137 downloads | 32 embeds (Stats)

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    Slideshow Transcript

    1. Slide 1: ? IS SEOEVIL WEB DIRECTIONS 2007
    2. Slide 2: IS SEO EVIL? bad reputation
    3. Slide 3: IS SEO EVIL? us vs. them
    4. Slide 4: Foundation
    5. Slide 5: Foundation Next Steps
    6. Slide 6: Foundation Next Steps Findability = Usability
    7. Slide 7: Foundation Next Steps Findability = Usability Costs of Findability
    8. Slide 8: Foundation Next Steps Findability = Usability Costs of Findability Is SEO Evil?
    9. Slide 9: IS SEO EVIL? http://www.flickr.com/photos/gleddy/498720867/ gleddy
    10. Slide 10: IS SEO EVIL? Foundations http://www.flickr.com/photos/kaneda99/223671285/ kaneda99
    11. Slide 11: how does my site get indexed?
    12. Slide 12: searchbot
    13. Slide 13: searchbot HTML
    14. Slide 14: searchbot list HTML
    15. Slide 15: many lists
    16. Slide 16: server many lists
    17. Slide 17: server search engine results many lists
    18. Slide 18: search engine optimisation
    19. Slide 19: making this process e cient
    20. Slide 20: FOUNDATIONS Web Standards
    21. Slide 21: FOUNDATIONS Accessibility
    22. Slide 22: FOUNDATIONS Information Architecture
    23. Slide 23: FOUNDATIONS Quality Content http://www.flickr.com/photos/mdumlao98/186071440/in/photostream/ mdumlao98
    24. Slide 24: web standards accessibility usability = solid foundation
    25. Slide 25: IS SEO EVIL? Next Steps http://www.flickr.com/photos/teacherrafael/1335936669/ Rafa from Brazil
    26. Slide 26: NEXT STEPS Knowing the Rules http://www.flickr.com/photos/15369273@N00/427362366/ toddsmithdesign’s
    27. Slide 27: NEXT STEPS Knowing the Rules cloaking quality content accessibility redirects meta-data keyword stu ng link schemes hidden text http://www.flickr.com/photos/souldirty/142452526/ Vijnana
    28. Slide 28: NEXT STEPS Knowing the Rules cloaking quality content accessibility redirects meta-data keyword stu ng link schemes hidden text low risk http://www.flickr.com/photos/souldirty/142452526/ Vijnana
    29. Slide 29: NEXT STEPS Knowing the Rules cloaking quality content accessibility redirects meta-data keyword stu ng link schemes hidden text medium risk http://www.flickr.com/photos/souldirty/142452526/ Vijnana
    30. Slide 30: NEXT STEPS Knowing the Rules cloaking quality content accessibility redirects meta-data keyword stu ng link schemes hidden text image replacement?? high risk http://www.flickr.com/photos/souldirty/142452526/ Vijnana
    31. Slide 31: NEXT STEPS Knowing the Rules
    32. Slide 32: NEXT STEPS Knowing the Rules
    33. Slide 33: NEXT STEPS Defensive SEO http://www.flickr.com/photos/quinonesanibal/402753236/ quinonesanibal
    34. Slide 35: NEXT STEPS Defensive SEO
    35. Slide 36: Education
    36. Slide 37: Education Implementation
    37. Slide 38: Education Implementation Trouble-shooting
    38. Slide 39: Education Implementation Trouble-shooting Buy-in
    39. Slide 40: standardzilla.com/ www.standardzilla.com www.standardzilla.com/index.html
    40. Slide 41: www.standardzilla.com
    41. Slide 42: standardzilla.com/ www.standardzilla.com www.standardzilla.com/index.html
    42. Slide 43: page rank 8 standardzilla.com/ page rank 5 www.standardzilla.com page rank 7 www.standardzilla.com/index.html
    43. Slide 44: www.standardzilla.com
    44. Slide 45: NEXT STEPS Content Strategy http://www.flickr.com/photos/scratt/438875868/ .mauro!
    45. Slide 46: Link Baiting
    46. Slide 47: Link Baiting Social Media
    47. Slide 48: Link Baiting Social Media Contextual Content
    48. Slide 49: NEXT STEPS Content Strategy event optimisation http://www.flickr.com/photos/pandas/152621393/ Dylan + Hip
    49. Slide 50: NEXT STEPS Content Strategy
    50. Slide 51: NEXT STEPS Content Strategy World Cup
    51. Slide 52: NEXT STEPS Content Strategy Ronaldo World Cup
    52. Slide 53: NEXT STEPS Content Strategy Germany Ronaldo World Cup
    53. Slide 54: NEXT STEPS Content Strategy other websites launch Germany Ronaldo World Cup
    54. Slide 55: NEXT STEPS Linking Strategy link building http://www.flickr.com/photos/barbpinter/106749270/ barbus22
    55. Slide 57: NEXT STEPS Best Practice http://www.flickr.com/photos/babyskinz/875756800/ Baby Skinz
    56. Slide 58: Page Titles
    57. Slide 59: Page Titles Meta-data
    58. Slide 60: Page Titles Meta-data Link Text
    59. Slide 61: Page Titles Meta-data Link Text Image Naming
    60. Slide 62: Page Titles Meta-data Link Text Image Naming Alt attributes
    61. Slide 63: NEXT STEPS Best Practice writing for the web http://www.flickr.com/photos/sherlock77/689150/ Sherlock77
    62. Slide 64: NEXT STEPS Best Practice Beenie http://www.flickr.com/photos/sherlock77/689150/ Sherlock77
    63. Slide 65: NEXT STEPS Best Practice Toque http://www.flickr.com/photos/sherlock77/689150/ Sherlock77
    64. Slide 66: NEXT STEPS Analytics
    65. Slide 67: IS SEO EVIL? Findability = Usability http://www.flickr.com/photos/stillmemory/1348220/ Irina / Riri
    66. Slide 68: ndability
    67. Slide 69: FINDABILITY = USABILITY The Perfect Search driving tra c http://www.flickr.com/photos/curzio70/349246822/ Curzio
    68. Slide 71: FINDABILITY = USABILITY The Perfect Search relevant tra c http://www.flickr.com/photos/bail56/50583616/ Random Images from The Heartland
    69. Slide 72: lter the noise
    70. Slide 73: FINDABILITY = USABILITY The Third Browser http://www.flickr.com/photos/kevint/3010402/ kevinthoule
    71. Slide 75: .9%
    72. Slide 76: .9%
    73. Slide 77: .9% 15%
    74. Slide 78: 9,000 150,000
    75. Slide 79: 77%
    76. Slide 80: FINDABILITY = USABILITY The Third Browser
    77. Slide 83: bad grammr
    78. Slide 85: FINDABILITY = USABILITY The Third Browser
    79. Slide 86: FINDABILITY = USABILITY The Fourth Leg WEB STANDARDS ACCESSIBILITY USABILITY
    80. Slide 87: FINDABILITY = USABILITY The Fourth Leg WEB STANDARDS ACCESSIBILITY USABILITY FINDABILITY
    81. Slide 88: FINDABILITY = USABILITY The Fourth Leg If you build it, they will come http://www.flickr.com/photos/toolmantim/376859225/ toolmantim
    82. Slide 89: FINDABILITY = USABILITY The Fourth Leg steve irwin dies Sept 4, 2006
    83. Slide 90: FINDABILITY = USABILITY The Fourth Leg news.com.au publishes Sept 4, 2006
    84. Slide 91: Steve Irwin Dead
    85. Slide 92: FINDABILITY = USABILITY The Fourth Leg smh.com.au publishes Sept 4, 2006
    86. Slide 93: Crocodile Man Reported Dead
    87. Slide 94: FINDABILITY = USABILITY The Fourth Leg rst in to google news Sept 4, 2006
    88. Slide 95: FINDABILITY = USABILITY The Fourth Leg yahoo news rst in to google news Sept 4, 2006
    89. Slide 96: FINDABILITY = USABILITY The Fourth Leg aggregators yahoo news rst in to google news Sept 4, 2006
    90. Slide 97: FINDABILITY = USABILITY The Fourth Leg aggregators yahoo news rst in to google news Sept 4, 2006
    91. Slide 98: FINDABILITY = USABILITY The Fourth Leg record tra c for news.com.au aggregators yahoo news rst in to google news Sept 4, 2006
    92. Slide 99: steve irwin Steve Irwin steve irwin death steve erwin steve irwin death video steve irwin dead terri irwin steve irwin video bindi irwin STEVE IRWIN steve irwin’s death australia zoo
    93. Slide 100: IS SEO EVIL? The Cost of Findability http://www.flickr.com/photos/superlocal/216434095/ superlocal
    94. Slide 101: greater good of the web
    95. Slide 102: THE COST OF FINDABILITY SEO Culture There Can Be Only One
    96. Slide 103: API
    97. Slide 104: KPI
    98. Slide 105: THE COST OF FINDABILITY Management and SEO
    99. Slide 106: THE COST OF FINDABILITY Management and SEO ent ont *k c F@ is free! SEO
    100. Slide 107: Traffic, Traffic, Traffic! 400 300 200 100 0 2006 2007 2008 2009 2010
    101. Slide 108: PI UB CPC CPA
    102. Slide 109: blah, accessibility, blah...
    103. Slide 110: best practice
    104. Slide 111: THE COST OF FINDABILITY SEO Culture
    105. Slide 112: THE COST OF FINDABILITY SEO Culture
    106. Slide 113: IS SEO EVIL? http://www.flickr.com/photos/kentsmudger/1388094939/ kentsmudger
    107. Slide 114: young industry
    108. Slide 115: IS SEO EVIL? http://www.flickr.com/photos/melbournewsg/140576306/ Melbourne WSG
    109. Slide 116: buzzzzz
    110. Slide 117: IS SEO EVIL? SEO vs Developer
    111. Slide 118: SEOs
    112. Slide 119: accountability
    113. Slide 120: $$$$$
    114. Slide 121: know technical boundaries
    115. Slide 122: developers
    116. Slide 123: learn the language
    117. Slide 125: class=”robots-nocontent”
    118. Slide 126: compromise
    119. Slide 127: IS SEO EVIL? developer SEO http://www.flickr.com/photos/fenbranklin/97374570/ Fen Branklin
    120. Slide 128: ? IS SEO EVIL
    121. Slide 129: ? T IS SEO O N EVIL
    122. Slide 130: a DISCIPLINE cannot be judged because of BAD PRACTITIONERS
    123. Slide 131: SMALL part of a BIGGER PROCESS
    124. Slide 132: You can use SEO for GOOD, not evil.
    125. Slide 133: questions?
    126. Slide 134: Is SEO Evil? Standardzilla the slides. coming soon...

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