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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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How to Recruit Millennials
by Going Mobile and Embracing
Company Transparency
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Webinar Tips for Attendees
 You can connect to audio using your
computer’s microphone and speakers.
 Or, you may select “Use Telephone”
after joining the Webinar.
 All lines will be muted to avoid
background noise.
 You can ask questions at any time by
typing them into the Questions Pane.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Featured Speakers
Matt Kopjak
Sr. Business
Development Manager
Matt.Kopjak@Glassdoor.com
Phil Schrader
Product Manager
pschrader@jibe.com
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Agenda
 Rise of Mobile
 What Matters to Millennials?
 Mobile Job Search Challenges
 Building the Case for a Mobile
Recruitment Strategy
 Developing Your Mobile Strategy
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Rise of Mobile
Mobile Shipments
Surpassed PC
Shipments in 2010
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
2014: Mobile Users Will Surpass Desktop Users
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
of job seekers report
using their mobile device
to search for jobs at least
once a day
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
of employees who admit
they’ll look for a new job
in the next year say
their mobile device is an
important tool and resource
for their job search
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Traffic Is Growing for Glassdoor
of Glassdoor’s
traffic comes
through mobile
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Why Should You Care?
Almost half of the workforce will be made up of millennials
(the generation born between 1980 and 2000) by the year 2020,
and they will make up 75% of the workforce by 2025.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How Do Millennials Consume Information?
 According to Crowdtap,
millennials spend ~18 hours a day
consuming media
 Information gathered through
UGC is trusted 40% more
 30% more memorable
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
13%
19%
of millennials use
a mobile device daily
to search for jobs
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Capture Millennials in the Moment
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Today’s Job Seekers Are Seeking More Information
Candidates are looking
for more than just jobs
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job Seekers Look for Transparency
More than half (54%) read company reviews from
employees and 52% research salary information
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Millennials value transparency more than anything
Transparency & Recruiting Millennials
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
of new employees
have “buyer’s
remorse”
trust reviews more
when they see both
good and bad scores
Why Is Transparency Important?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Embrace Transparency
Figure out WHO you want to hire and what attributes
are most important to those groups.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Case Study
Glassdoor should be embraced as
opposed to feared. It’s a good thing
that this amount of traffic is going to
our profile. If there are reviews,
positive or negative, it’s so important
to build on those reviews and join
the conversation. If there are no
reviews, it’s important to get team
leads and managers to encourage
their employees to put up
information about their company in
order to attract the best talent.
- Allison Covarrubias
Manager, Sales Recruiting, Box
“
”
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Job Search Challenges
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
believe it is difficult
to apply to jobs via
their mobile device
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Top two barriers
for job seekers who want
to apply for a job via their
mobile device include:
It’s easier to apply
from a desktop1
Many company career
sites and applications
aren’t mobile-optimized
2
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job Seekers Are Left in the Dark
of career sites do
not support a mobile
apply option
of mobile users say they
would visit a competitor
site if a website isn’t
mobile-optimized
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job seekers find it challenging to access their resume
on mobile unless it’s saved in the cloud.
Where’s My Resume?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Solve the Right Place and Right Time Problem
Mobile apply let’s candidates act on their
interest in your job… in real time no matter where they are.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Building the Business Case for Mobile
If you aren’t mobile, you’re missing half of your candidates.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Glassdoor Case Study: The Numbers Don’t Lie
Glassdoor Director
of Global Talent
Acquisition
Glassdoor PR
Senior Manager UK
and Europe
Glassdoor Senior
Account Manager
Glassdoor Lead
UI/UX
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Developing Your Mobile Strategy!
Before building a mobile strategy, step back and do research.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How Are You
Measuring
Mobile?
 % mobile traffic
 conversion %
 time to apply
 events / choices
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Developing Your Mobile Strategy
1 Analyze
site traffic
Do your research up front. Be
sure to solicit help from your
web team to find out how much
of your career site traffic comes
from mobile devices.
2 Avoid
“pinch & pop”
If users have to zoom in and
out to view what is on your
career site, they are not likely
to stick around or apply.
3
Look at the
competition’s
mobile activity
Evaluate whether your top
competitors are using mobile
recruiting solutions. If you’re
falling behind the competition,
this argument may help when
pitching mobile to management.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Tips to Implement Your Mobile Strategy
1 Make it quick
One-click job apply is a good way
to give users on-the-go a smooth,
pain-free experience. Be sure that
candidates can easily upload
resumes to apply to your job listings.
2 Keep it short
Most candidates are using mobile
devices during commutes or lunch
breaks. It’s important to condense
your job descriptions and employer
brand messaging to minimal text
that is easy to digest on mobile.
3
Optimize all
videos and
pictures
Limit media to download quickly on
a mobile device. Avoid Flash,
because this format won’t work on
iOS devices (iPhones, iPads,
iPod Touches).
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Career Site Checklist
Evaluate whether your top
competitors re using mobile
recruiting solutions. If you’re
falling behind the competition,
this argument may help when
pitching mobile to management.
Great mobile career sites have:
Current job openings
Description and examples of
company culture
Company history
A Day in the Life
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Examples of ATS options that
currently support Mobile Apply:
iCIMS
Kenexa
Silkroad
Ultimate Software
Smart Recruiters
Workday
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Don’t Miss Out On Talent
Give candidates the option to apply to your jobs on mobile.
Don’t let your competitors beat you to the punch.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Questions?

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How to Recruit Millennials by Going Mobile and Embracing Company Transparency

  • 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Click to edit Master title styleClick to edit Master title style How to Recruit Millennials by Going Mobile and Embracing Company Transparency
  • 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Webinar Tips for Attendees  You can connect to audio using your computer’s microphone and speakers.  Or, you may select “Use Telephone” after joining the Webinar.  All lines will be muted to avoid background noise.  You can ask questions at any time by typing them into the Questions Pane.
  • 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Featured Speakers Matt Kopjak Sr. Business Development Manager Matt.Kopjak@Glassdoor.com Phil Schrader Product Manager pschrader@jibe.com
  • 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Agenda  Rise of Mobile  What Matters to Millennials?  Mobile Job Search Challenges  Building the Case for a Mobile Recruitment Strategy  Developing Your Mobile Strategy
  • 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Rise of Mobile Mobile Shipments Surpassed PC Shipments in 2010
  • 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
  • 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 2014: Mobile Users Will Surpass Desktop Users
  • 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 of job seekers report using their mobile device to search for jobs at least once a day
  • 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 of employees who admit they’ll look for a new job in the next year say their mobile device is an important tool and resource for their job search
  • 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Mobile Traffic Is Growing for Glassdoor of Glassdoor’s traffic comes through mobile
  • 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Why Should You Care? Almost half of the workforce will be made up of millennials (the generation born between 1980 and 2000) by the year 2020, and they will make up 75% of the workforce by 2025.
  • 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 How Do Millennials Consume Information?  According to Crowdtap, millennials spend ~18 hours a day consuming media  Information gathered through UGC is trusted 40% more  30% more memorable
  • 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 13% 19% of millennials use a mobile device daily to search for jobs
  • 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Capture Millennials in the Moment
  • 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Today’s Job Seekers Are Seeking More Information Candidates are looking for more than just jobs
  • 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Job Seekers Look for Transparency More than half (54%) read company reviews from employees and 52% research salary information
  • 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Millennials value transparency more than anything Transparency & Recruiting Millennials
  • 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 of new employees have “buyer’s remorse” trust reviews more when they see both good and bad scores Why Is Transparency Important?
  • 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Embrace Transparency Figure out WHO you want to hire and what attributes are most important to those groups.
  • 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Case Study Glassdoor should be embraced as opposed to feared. It’s a good thing that this amount of traffic is going to our profile. If there are reviews, positive or negative, it’s so important to build on those reviews and join the conversation. If there are no reviews, it’s important to get team leads and managers to encourage their employees to put up information about their company in order to attract the best talent. - Allison Covarrubias Manager, Sales Recruiting, Box “ ”
  • 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Mobile Job Search Challenges
  • 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 believe it is difficult to apply to jobs via their mobile device
  • 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Top two barriers for job seekers who want to apply for a job via their mobile device include: It’s easier to apply from a desktop1 Many company career sites and applications aren’t mobile-optimized 2
  • 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Job Seekers Are Left in the Dark of career sites do not support a mobile apply option of mobile users say they would visit a competitor site if a website isn’t mobile-optimized
  • 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Job seekers find it challenging to access their resume on mobile unless it’s saved in the cloud. Where’s My Resume?
  • 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Solve the Right Place and Right Time Problem Mobile apply let’s candidates act on their interest in your job… in real time no matter where they are.
  • 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Building the Business Case for Mobile If you aren’t mobile, you’re missing half of your candidates.
  • 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Glassdoor Case Study: The Numbers Don’t Lie Glassdoor Director of Global Talent Acquisition Glassdoor PR Senior Manager UK and Europe Glassdoor Senior Account Manager Glassdoor Lead UI/UX
  • 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Developing Your Mobile Strategy! Before building a mobile strategy, step back and do research.
  • 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 How Are You Measuring Mobile?  % mobile traffic  conversion %  time to apply  events / choices
  • 31. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Developing Your Mobile Strategy 1 Analyze site traffic Do your research up front. Be sure to solicit help from your web team to find out how much of your career site traffic comes from mobile devices. 2 Avoid “pinch & pop” If users have to zoom in and out to view what is on your career site, they are not likely to stick around or apply. 3 Look at the competition’s mobile activity Evaluate whether your top competitors are using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management.
  • 32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Tips to Implement Your Mobile Strategy 1 Make it quick One-click job apply is a good way to give users on-the-go a smooth, pain-free experience. Be sure that candidates can easily upload resumes to apply to your job listings. 2 Keep it short Most candidates are using mobile devices during commutes or lunch breaks. It’s important to condense your job descriptions and employer brand messaging to minimal text that is easy to digest on mobile. 3 Optimize all videos and pictures Limit media to download quickly on a mobile device. Avoid Flash, because this format won’t work on iOS devices (iPhones, iPads, iPod Touches).
  • 33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Mobile Career Site Checklist Evaluate whether your top competitors re using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management. Great mobile career sites have: Current job openings Description and examples of company culture Company history A Day in the Life
  • 34. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Examples of ATS options that currently support Mobile Apply: iCIMS Kenexa Silkroad Ultimate Software Smart Recruiters Workday
  • 35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Don’t Miss Out On Talent Give candidates the option to apply to your jobs on mobile. Don’t let your competitors beat you to the punch.
  • 36. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Questions?