Event: 2010 Latin American/Caribbean Conference in Costa Rica Date Presented: 5 March 2010 Title: Taking It to the Core: Culture, Purpose &Values

1. Taking it to the Core:
Culture, Purpose and Values

2. Our attention span is shrinking.

4. 5+
ventures

5. 6
years in current business

6. 50
employees

7. 80,000+
entrepreneurs served

9. Culture is the
building block
of a great company.

10. Core purpose is…

11. the reason for being

12. or

13. the why

14. Core values are not…

15. aspirations

16. honesty

17. respect

18. excellence

19. these are the rules to play

20. Core values are…

21. never changing

22. guiding principles

23. transcend product or service

24. and ultimately

25. the how

26. These companies get it…

33. Discovering
your core values

34. Core values
are all about
stories.

35. Describe your best person
10 minutes

36. Stories from managers
1-3 months

37. How to test it

38. Fire or hire?

39. Same in next company?

40. Wordsmith

41. Reading

43. Building Your Company’s Vision
By Collins and Porras

44. Make Your Values Mean Something
By Lencioni

45. Vision Framework
www.jimcollins.com

46. Visualize it

49. Performance Culture

50. Timely and
meaningful
feedback is
valuable.

51. Reviews suck

52. So do them more often

53. Yes, quarterly

54. Core values
50%

55. Competencies
10%

56. Goals
40%

57. Bonuses

58. Paid quarterly

59. Individual Goals
50%

60. Company Goals
50%

62. Authenticity is
more important
than “selling”.

63. Stand out from the crowd, don’t join it.

64. Buzz

67. PR is helping reporters do their
job, not selling your crap

69. Entrepreneurship

75. DAVID HAUSER
@dh
dhauser@grasshopper.com