Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy.
In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page.
Learn:
1. Why social media is changing economic development.
2. How to set up a Facebook Page (it's different than your personal Facebook profile)
3. What to post on your Wall to engage people and get fans
4. Which Tabs to use and how to maximize their value
5. How to install economic development-specific Facebook apps (www.Facebook.com/ZoomProspector)
This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com
4. The Evolution of Media
One Way Old Media Web 2.0 Social Media
Social Media
• Just another platform for communication and relationship building
• User-driven, real time, opt-in, microsharing
• Is going to continue to evolve… But customers will remain in control of the conversation
5.
6. Metcalfe’s Law
• The value of a
network is
proportional to the
square of the number
of users of the system
7.
8. How big is Social Media Really?
• More advertising than e-mail and mobile
• Ad revenue growing at 34% annually
• Companies with highest level of social media
activity increased revenue by 18% on average
in past 12 months. Source: Wetpaint & Altimeter
9. Social Media is creating an enormous amount
of data.
More data was created in 2009 than all of
human history through 2008 combined thanks
to social media.
Source: Dr. Andreas Weigend, former Chief Economist for Amazon and Stanford/Berkeley
Lecturer.
10.
11. Customers expect you to join the
conversation
• 85% believe companies should interact with
customers on social media
• LinkedIn: executive members from all Fortune
500 companies - Linkedin
• Facebook: fastest growing demographic = 35+
- Facebook
• Twitter: 45-54 year olds are the highest
indexed age group – Comscore
21. Facebook
• Launched in 2004
• over 500 million users*
• 50% of users log on any given day*
• over 700 billion minutes spent per
month*
• average user spends over 6 hours per**
month
Sources: *Facebook http://www.facebook.com/press/info.php?statistics 12/6/2010
**Nielsen Blog http://blog.nielsen.com/nielsenwire/online_mobile/june-2010-top-online-sites-and-brands-in-the-u-s/
25. Facebook PROFILE Page
This is your personal profile, not the profile of
your economic development organization.
They are different.
26.
27. Elements of a Facebook Page
For economic development organizations
28. The button for people to “like”
Organization Logo Tabs organization
the
The Wall
Information about the
organization and contact
information
People who “like” the
organization
29. How to Create a Facebook Page
For your Economic Development
Organization
Just a few minutes to get started