Sisterhood on Action - Leadership and Audacity
•Download as PPTX, PDF•
0 likes•21 views
Giselle Rufer tell us how and why she created a specific watch brand manufacturing watches especialy for women.
Recommended
Recommended
More Related Content
Similar to Sisterhood on Action - Leadership and Audacity
Similar to Sisterhood on Action - Leadership and Audacity (20)
More from Giselle Rufer-Delance
More from Giselle Rufer-Delance (20)
Recently uploaded
Recently uploaded (20)
Sisterhood on Action - Leadership and Audacity
- 1. “Sisterhood on Action” Leadership and Audacity Giselle Rufer, Creator of the DELANCE watch for women
- 2. What makes me who I am ? My Father ? – My Mother ?
- 3. The country, the city where I grow up? With my mother, my sisters in front of our shop in Porrentruy (1961)
- 4. The Power of Hope
- 5. Beyond the horizon! Dreams color your soul with rainbows or hope
- 6. Dare to dream - Dare to do it
- 7. My daughter Her dream was to be a ballet dancer, and she did it
- 8. Imagine Create Organize Encourage Think Contribute Dream Share... Whatever your dream is, get it started! Daring has genius, power, magic. Goethe
- 9. Share your dream and involve your friends and family
- 10. Made by women for women
- 11. A silent mentor, a sign of recognition and solidarity Symbol of femininity, talent and energy Personalized according to the life and dreams of the woman for whom it is created Unique, distinctive Just for me, just like me A watch like no other A sign of recognition A symbol of Sisterhood
- 12. A symbol’s worth a thousand words To the north, the spiral, water, moon, femininity To the south, the stone, fire, sun, male energy The diamond shape is a universal symbol of life and femininity The infinite loop links the north to the south, the masculine to the feminine in universal harmony Life – Harmony – Spirituality
- 13. A sign of recognition for women who want to make it happen for all women
- 14. A coveted award – A symbol of excellence For all women in the world
- 15. In Yaounde Adenike told me: write your story, I will publish it!
- 16. Why to write my story? As a legacy ?
- 17. For my grandchildren Zoé, with her father, my son Ivan
- 18. For my family ?
- 20. Tell your story It is your best marketing tool Your story is very important because people like to buy to people they know. Learn to communicate and speak in public. Make your voice loud and proud. It is time for women all over the world
- 21. In order to share my story I became a speaker
- 22. It is Time for women to be recognized
- 23. It is Time for women To empower each other
- 24. delance.com gisellerufer.com I hope to see you next year in Argentina
Editor's Notes
- As an artist and an engineer I was hired as a product manager by a prestigious Swiss watch company. My job was to develop a high hand mechanical collection for men. Usually, for women, we just make a smaller version. We just add diamonds, a pink strap of a small heart somewhere and voilà! But the women is not a smaller version of a men with a pink dress and a small heart. Even if diamonds are a girl’s best friend.
- She asked me: What makes you who you are?
- What do you like to do, where is your unique talent? Find the very one that makes you vibrate.
- Then I developed The Unique Selling Propositions Based on the answers I received. Women said to me: - I could buy such a watch if I have the feeling that it is Just made for me, if it carries a message of love, and if it is telling my story - If the values of the company are in accordance with mine: They respect female issues, care for the nature, etc. - I would like the watch to be a legacy to my daughter, with the stones, from my mother’s ring, the bracelet from my grand-mother or any other heritage - More of all my watch must be unique, distinctive, Unlike any other, Just like me
- Wanting to meet the wishes of women, I asked them: What is the value of time for you? Very few answered that Time is money. The answer was more pragmatic: Time flees too quickly, we never have enough time, I would like more time for myself. If we spend time together, we spend a piece of our life together. Ultimately, time is life. Then I asked them: How would you like your life, your time to be? My grand-mother, like any grand-mother told me: I like when you visit me, I like meeting my friends, I like to take care of my flowers, I like to look at my photos to remember happy souvenirs. Little girls told me: I like to play with my cat, I like to be with my grand-mother, I like when all the family is together and laugh. The women in-between said: I like to spend time with my family, to dance, to meet friends, to practice my hobby, to have time for myself. Combining all these answers I decided to create a symbolic watch. A watch expressing LIFE – HARMONY - SPIRITUALITY
- I was invited in Yaoundé, Cameroun, Africa, as a keynote speaker for the BPW conference. It was a three days meeting where we could really develop a true relationship with the participants. I especially spent a lot of time with the young women. They were sincerely interested in sharing their dreams and concerns with me. The African BPW coordinator, Adenike Osadolor, seemed also very interested. She finally asked me to write my story. I answered “Writing a story is easy but you have to find a publisher”. She answered: “I am a publisher and I publish a series about women. We need role models, and African women believed that life is easy for European women. You demonstrate that it is not the case and that you also have to be courageous and determined.”
- From my childhood, I have learned that it is very important, when you want to do something, to ask yourself the question: “Why”. Adenike gave me this answer and it convinced me.
- Your family?
- We are the best ambassador of our project. Telling our story is the most efficient way to make our project known as well as the most pleasant and affordable one.
- It is Time for women to share their stories
- It is Time for women to share their stories
- As an artist and an engineer I was hired as a product manager by a prestigious Swiss watch company. My job was to develop a high hand mechanical collection for men. Usually, for women, we just make a smaller version. We just add diamonds, a pink strap of a small heart somewhere and voilà! But the women is not a smaller version of a men with a pink dress and a small heart. Even if diamonds are a girl’s best friend.
- As an artist and an engineer I was hired as a product manager by a prestigious Swiss watch company. My job was to develop a high hand mechanical collection for men. Usually, for women, we just make a smaller version. We just add diamonds, a pink strap of a small heart somewhere and voilà! But the women is not a smaller version of a men with a pink dress and a small heart. Even if diamonds are a girl’s best friend.