Conferences and conventions are a massive investment, especially for bloggers and small business people. Gina McCauley, the founder of the Blogging While Brown Conference and Courses shares the lessons she's learned as an event producer, conference attendee, and conference speaker so that you can maximize the return on your investment in conferences, conventions, seminars and executive education. Gina has spoken at SXSW, BlogHer, Blog World Expo and numerous other events. She's also seen thousands of attendees develop and grow from attending her conferences and events over the years.