HVCB Membership Overview

2. •Private, non-profit, member-based corporation
•Comprised of HVCB Central and its Island Chapters
•Mission is to promote Hawai‘i to the North America
Leisure and Travel Trade markets and global Corporate
Meetings and Incentives (CMI) clients
•Primary goal is to achieve steady growth in visitor expenditures
•Acts as a catalyst for improving and expanding Hawai‘i’s
wide-ranging product offerings and experiences for
leisure and business travel, while creating economic
opportunities through tourism.

3. •Hawai‘i state government established HTA
(www.hawaiitourismauthority.org) as the lead agency
in creating a vision and overseeing tourism from a statewide
perspective, which includes marketing, sporting events,
festivals, and product development
•To market Hawai‘i globally, HTA has contracted with
marketing organizations in five major market areas: North
America, Japan, Asia (outside Japan), Europe, and Oceania
(Australia and New Zealand)
•HVCB is contracted to market the Islands of Aloha under
the auspices of HTA in the North America Leisure and Travel
Trade and in the global market for Corporate Meetings &
Incentives, making it the largest marketing arm for the State
of Hawai‘i

4. HVCB consists of specialized divisions that provide marketing
management services and strategies for the U.S. and Canada,
and for Corporate Meetings & Incentives globally to create sustainable,
diversified, travel destination demand for the Hawaiian Islands
HVCB
Travel Trade Corporate
Leisure (Travel Agents Meetings &
(Consumers) and Wholesalers) Incentives
North America North America North America &
Global

5. •Would you like to increase exposure
to your target markets? The Membership Program at
•Are you interested in getting referrals HVCB is the solution to these
questions. Members gain
from other businesses in the national and international
community? exposure, opening doors to new
•Would you consider educating travel customers in Major Market Areas
with the dedicated help of the
agents and travel wholesalers to sell Leisure, Travel Trade, and
your business service to their clients? Corporate Meetings & Incentives
•Have you thought about offering your Divisions at HVCB.
business service at a discount to small
business groups that come to Hawai‘i
for meetings that are not held at the
Convention Center?

6. Hibiscus – Standard Business Level
Online Exposure
Print Exposure
Additional Benefits
Added-Value Services
MemberNet

7. Online Exposure
www.gohawaii.com
• Hawai‘i’s official
travel website
• Approximately
400,000 unique
visitors each
month
• HVCB Marketing
Campaigns

10. The Hawai‘i Visitors and Convention Bureau,
along with its industry partners in the Activities,
Attractions, Retail, and Dining categories, have
created the new Hawai‘i Booking Advantage program.
With a definite booking of at least ten (10) rooms on
peak nights, meeting planners will qualify for a
complimentary product or service from one or more of
our partners. They can use this during their planning
stage or as a nice surprise for their VIP. To learn
more, visit www.businessaloha.com and click on the
Added Value Resource Center.

11. Print Exposure
Islands of Aloha Official Visitors’ Guide
Target Market: opt-in North American Leisure consumers
Hawai‘i Travel Professional’s Guide
Target Market: Travel Agents and Travel Wholesalers who
specialize in selling our Islands of Aloha

12. Exposure
E Komo Mai Guidebook
– Personalized pre-arrival
guidebook for consumers who
book their Hawaiian vacation
– Exclusively distributed by
HVCB’s travel agents
– Approximately 260 guidebooks
are requested each month
– Members are able to include
value-added coupons

13. Online Exposure Print Exposure
Example: O‘ahu Vacation Planner

14. Japanese Language Website Discover O‘ahu Travel Guide – Japanese
Listing at www.visit-oahu.com Language Publication

16. • HVCB Annual Luncheon & • Keep us informed of news and
Island Chapters Annual events that can be incorporated into
HVCB media materials, which may
Luncheon
result in story ideas pitched to
travel writers. Contact Darlene
Morikawa at dmorikawa@hvcb.org
2008 Recipient of the Best of Show Award – Hawai‘i
As Seen on TV Campaign
by the Public Relations Society of American Hawai‘i

17. Kahe Wale
Membership Monthly E-newsletter
Distribution: Approximately 3,200 Members

18. Brochure Racking at the Waikiki
Visitors Information Office
– Walk-in visitor traffic
– Visitor specialist available for our
guests
Membership Directory
– Great self-marketing tool to
contact other local member
businesses

19. Lead Generation Services
• Receive highly qualified leads generated through
www.gohawaii.com.
• LGS assists your company in targeting the niche market of your
choice, Romance or Family, during the consumers’ planning and
research stage.
– Family: Currently receiving an average of 10 leads per month
– Romance: Currently receiving an average of 50 leads per month

20. E-Marketing Opportunities
Islands of Aloha Express (IOAX)
– Sent to over 200,000 opt-in leisure consumers
each month
– Availability: OPEN
E-Xpressly for Travel Professionals (EXTP)
– Sent to 55,000 opt-in travel professionals each
month, on average
– Availability: OPEN
Consumer E-Response (CER) Program
– Advertise in this customized and automated e-
mail response program through the
information request process on gohawaii.com
– Availability: OPEN
2009 E-Marketing Opportunities are available

21. www.MeetHawaii.com Convention Calendar
Meeting Planners Guide
•Online Version Trade Shows
•Meetings, Incentives • IT&ME Conference – The
Conventions & Motivation Show
Exhibitions Publication • ASAE – Annual Meeting &
-Taiwanese Exposition
-Chinese
-Korean
-Japanese

22. Access this web-based
system 24/7 to
manage, update, and
maintain your
company’s contact
information, web &
print listings, and ad
content.

23. Contact:
From hoteliers to small Contact us to determine
businesses, each your business’ annual membership@hvcb.org
member contributes its
fair share to supporting membership investment and
(808)923-1811
the tourism industry. build a program that best
fits your company’s budget www.hvcb.org/membership
and marketing goals.
*Not all of the benefits and services referenced above are applicable to all members. Benefits and services are subject to change.

24. Hawai‘i Tourism Authority
www.hawaiitourismauthority.org
Hawai‘i Visitors and Convention Bureau
Membership - www.hvcb.org/membership
Corporate - www.hvcb.org
North America Consumer Marketing Opportunities - www.hvcb.org/coop
Meetings and Conventions - www.meethawaii.com

25. The Islands of Aloha®

26. Hawai‘i Visitors & Convention Bureau
Hana Pono – Honoring our commitments and ensuring
customer satisfaction through distinction, honor, and
integrity.
Kuleana – Accepting the responsibility to provide goods and
services of value and quality while obeying all applicable
local, state, and federal laws and regulations.
Ho‘oponopono Kūpono – Doing that which is right by
resolving any and all issues or challenges that may arise in
a quick and fair manner.
HVCB Corporate Office
2270 Kalakaua Ave., Suite 801
Honolulu, HI 96815
Phone: (808) 923-1811
Fax: (808) 924-0294