This report outlines key trends disrupting the enterprise mobility management market, weighs their relative importance to the overall market, and examines which vendor strategies and toolsets will be best able to adapt.

1. GigaOM Research report highlights
Sector RoadMap: Enterprise
Mobility Management
by Cormac Foster, research director

2. Executive Summary
Broadly speaking, enterprise mobility management
(EMM) is the collection of tools necessary to allow
businesses to deploy, secure and manage
policies, devices and applications for a mobile
workforce.
This report outlines key trends disrupting EMM, weighs
their relative importance to the overall market, and
examines which vendor strategies and toolsets will be
best able to adapt.
Vendors highlighted include
AirWatch, Apperian, Citrix, Good Technology and
MobileIron.

3. Challenges
Mobility introduces variability into the enterprise, and EMM responds to a unique set of
management concerns surrounding these variables.
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Mobile networks (and to a lesser extent, devices) operate beyond the IT department’s
control, creating new types of potential security holes.
Device form factors and operating systems evolve far faster than those of more-established
computing platforms, fundamentally altering device usage on a regular basis.
Device ownership and carrier relationships, meanwhile, complicate provisioning.
The new expectations of mobile users themselves create the greatest challenges and
threats, as users circumvent or simply ignore mobile tools they find cumbersome.
Traditional systems-management tools and processes are entirely unable to manage these
concerns.

4. Disruption vectors
We identified five key trends — what we call disruption vectors —
where the key players will strive to gain an advantage in the next 24
months.
These trends will disrupt the marketplace and create opportunities for
vendors to compete for market share:
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platform proliferation
continued enterprise distribution
the increasing importance of compliance, risk and governance
the emergence of EMM as an IT management system
demand for value-driven metrics

5. Sector RoadMap
Relative importance of Enterprise Mobility management disruption vectors
Note: Number indicates company’s relative strength across all vectors. Size of ball indicates company’s relative strength along individual
vector

6. Companies to watch

7. Key Takeaways
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EMM addresses a new set of challenges.
The market is changing so fast and user requirements are so unique and fluid
that there is rarely one best provider.
Currently vendors such as AirWatch, Citrix, and MobileIron appear best
positioned to address the widest range of concerns from a single source.
Successful EMM solutions will require a blend of mobile device management
(MDM) and mobile application management (MAM) tools, often from different
vendors.
The next 24 months will see additional partnerships and consolidation in the
industry, as well as an increase in the popularity of managed mobile service
providers.

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Media contact: Allison Parker
allison.parker@gigaom.com