2. The Duct Tape Marketing
Point of View and Brand
Story
3. • You get marketing, but you’re frustrated
because you don’t have a system
• Stuck trading time for fees
• You have a business, but not a brand
• It’s hard to keep up on change
• You’re going it alone
We have an idea who you are
4. • We’ve turned marketing into a product – so
much of the work is done for you
• We’ve documented the sales, marketing,
strategy and implementation process
• We’ve created a brand that feeds the network
• We’ve created a way for you be significantly
more profitable
Why you might join us
8. Program overview
• 8 live lessons
• Complete online portal
• Video/audio
• eBooks
• Resources/action plans
• Real time updates
9. Meet the stages
• Content platform
• Organic SEO
• Email marketing
• Social media marketing
• Online advertising
• Mobile and location
• Analytics and conversion
13. The Marketing Catalyst
The System:
• 10 sessions with consultant to
go over 13 key marketing
lessons
• Step-by-step action items
• Include video and audio for
more tips and guidance
15. The Benefits to Consultants
Sales
• No one has these tools
• Demonstrates a clear road
map to the prospect
Delivery
• Complete guide for how to
• Prebuilt course portals
• Backup for entire staff
16. • The Marketing Executive - 1 on 1 marketing
consulting - $1500-5000/mo – 2 meetings/mo –
10-12 hrs/mo – annual engagement - $30,000
• Strategic Marketing Consultant - Distance or in
person consulting - $750-1500/mo – 2
meetings/mo – engagement is 10 meetings
with set curriculum - $5,000
• Online Marketing Consultant – 6 virtual or in person
group sessions focused on all aspects of online
marketing - $2500
How a consultant generates revenue
17. • Immediate business building
• 3 1/2 day Intensive Training
• FastTac Mentoring – 5 months
• Ongoing Training calls – 3x/mo
• Annual Conference
Training
18. • Day 1 – Understanding Duct
Tape Marketing
• Day 2 – Integrating Duct Tape
Marketing Products
• Day 3 – Building Your Practice
• Day 4 – Setting up for success
Intensive Training
19. • 10 coaching sessions with
Master Consultant
• Getting started
• Developing your plan
• Generating leads
• Converting leads
• Launching clients
FastTac
20. • Update with John
• Practice Building
• Core Concepts
On Going
21. • All consultants
• Best way to grow
• Best way to network
• Best way to think bigger
• Best way to learn from
success of others
Annual Conference
23. • Our system
• Our books, message and brand
• eBooks
• Signature Brand Audit
• Lead conversion training
• Speaking for Leads
• Special events
Marketing tools
24. Best selling books
• Duct Tape Marketing (with audit)
• The Referral Engine
• The Commitment Engine
“What, exactly, are you waiting for?
This book will pay for itself in one
day.”
Seth Godin, author of Linchpin
32. • Small business network/ clients
• Marketing background
• Enthused about the Internet
• Enjoys public speaking
• Successful entrepreneur
Who is an ideal consultant
33. • Small digital marketing agency
• Independent marketing consultant
The Consultant Models
34. • 2-50 employees
• No strategic marketing employee
• Over 3 years in business
• Hires professional services
• Enthused about Internet
• Desire to take business to next level
Who’s an ideal customer
36. • Foundation - $50,000/yr
• Growth - $100,000/yr
• Momentum - $200,000/yr
Three phases to business
The Duct Tape Marketing Coaching Programs allowed
me to be successful today, not tomorrow, that meant the
world to me.
Glenn Froehlich – Duct Tape Marketing Coach
Seattle, WA
37. • 3-5 Catalyst or Ongoing engagements
allows you to recoup your investment
Return on Investment
With the Social Media Pro Program alone I recouped
my initial investment in a matter of weeks. I love this
business!
Jennifer Metituk – Duct Tape Marketing Coach
Grande Prairie, AB Canada
38. • Demand is great
• Cooperation benefits all
• Virtual work across lines
What about territories?
39. The Duct Tape Marketing
Consultant Investment and Steps
40. Investment
• $4,990 for initial licensing and then licensing and
support fees as follows with minimum year
commitments at a time:
• Year 1 - $620/month = $7,440
• Year 2 - $620/month = $7,440
• Year 3 - $308/month = $3,696
• Year 4+ admin fee (currently $100/month)
41. Franchise/
License
Opportunity
Action Int’l Y2Marketing
Business
Advisors
Duct Tape
Marketing
Description
Business
Coaching
Marketing
Consulting
Business
Development
Consulting
Marketing
Consulting
Franchise/
License Fee
$40,000 $39,995 $75,000 $23,566
Total Investment $60,000 $39,995 $75,000 $23,566
Monthly
Royalties/
Training
Fees
$1,500 +
5%
10%+
(Minimum
$5,000/yr)
Greater of
$1,100 or 20%
of gross sales
$100/mo
Franchise Term
5 Years
(Renewable for
$5,000)
Ongoing 5 Years Annual
Required
Net Worth
$100,000 N/A
$35,000 to
$75,000
None
Required
Cash Liquidity
$60,000 N/A $10,000 $10,000
42. Take the next step
• Complete Express of Interest
• ducttape.me/dtmcmore
• Schedule discovery meeting with
Managing Partner
• Review of the toolset
• Determine mutual fit and success plan
• Next Intensive Sept. 11-14, 2013