3. powered by
Q. Should SACHIN be asked to retire from Test Cricket?
He should get
to decide the
right time
A.
No
His time is up
B.
Yes
Let me take
an audience poll
3
6. powered by
According To Explic8
6
⢠Fewer people in Y cities
feel he should leave
⢠X includes Mumbai ď
⢠People in Z towns were
mostly neutral
7. powered by
What did they say?
To all who says @sachin_rt
should get retire from #cricket....
#CleanItUp your mind.
@sanjay_bohra: @TremblingSoul
@Sanjay_Dixit @RSingh6969a
@sachin_rt indian team is nt old age
home to spend retirement years.â
@navneet_mundhra: @Sanjay_Dixit
@TremblingSoul @sanjay_bohra
@RSingh6969a @sachin_rt No one has
right to decide RETIREMENT for him...â
@Shaharaju007: @wasimakramlive SAY
TO @sachin_rt BARKHUDAAR KYA KHATE
HO HAM TO RETIRE HOGAYE AUR AAP TO
JAWAN HO RAHE HO
X cities
Y cities
@UltiKhopadi: Before I die, I want to
see Manmohan Singh speaking to
Salman Khan's wife on Sachin
Tendulkar's retirement party.
@MadOverDonuts: #ThankSm1Today
to start! I thank Sachin Tendulkar for
starting to think on his retirement
@ Ace_Of_Pace : Hello, am I speaking
to Sachin Tendulkar? Sir, I'm calling
from HDFC Bank sir, regarding our
Retirement Plan ... *click*
@ ishrutikohli : Sachin Tendulkar and
Lal Krishna Advani have a common
nightmare: Retirement.
@coolfunnytshirt: It seems, Roger
Federer will retire before Sachin
Tendulkar.
7
8. powered by
Is Social Media relevant in our country?
8
Social Media
does not apply in
Bharat SM usage is not
big enough
My TG is not online
SM is
fake
SM is
frivolous
SM is just ranting
Data/Analytics is
not
representative
9. powered by
Letâs examine these in more detail
⢠Define India and Bharat
⢠Internet penetration
⢠Usage of Social Media
⢠Insights from
â Bollywood
â Sports
â Politics
â Brands
9
10. powered by
What is India and Bharat
Photo Courtesy: Flickr-Kailash Mittal, Free from www.asia-images.com
10
11. powered by
What is India and Bharat
11
Dividing based on City Tiers
(According to 6th pay commission guidelines)
12. powered by
Growth in Internet
Sources: http://articles.economictimes.indiatimes.com/2013-04-01/news/38189322_1_internet-and-mobile-association-small-towns-social-media-audience
http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users (2012 Data)
12
13. powered by
Growth in Internet
Sources: http://www.livemint.com/Consumer/XKke7mMYkuuXc3voajAn5M/Smartphone-users-driving-growth-in-mobile-advertising-repor.html (2012 Data)
Nielsen also found that Indians spent more time on smartphones than Americans.
âIn India, the time spent on smartphones is 2.5 hours per day whereas for the US it is 1.5 hours per day,â
13
14. powered by
Growth in Internet
Sources: Avalon Consulting, IMRB, IAMAI, I-cube (2009 Data)
Socio economic classification is another parameter to segment internet usage; c.73% of SEC A population is using the internet
14
15. powered by
Social Media Usage
Source: facebook.com (2013 Data)
15
A lot of these 90 million users have not specified their location and hence cannot be mapped to any category.
18. powered by
What is Explic8?
Explic8 is one of the most comprehensive platforms for listening, understanding and engaging in
stakeholder conversations:
⢠Makes sense of large volumes of textual conversation data in real time
⢠Public sources: Social media, Online news sites
⢠Private sources: Emails, Chats, Call transcripts, etc.
⢠Generate actionable insights for Marketing, Corporate Communications, Customer Care, Sales, etc.
⢠Engage with customers, prospects, employees and other stakeholders in social media
⢠Can be integrated with external data sources and external systems like CRM systems
18
19. powered by
How it works
ACT
19
⢠Collects stakeholder feedback via APIs, crawlers, etc. in real time
⢠Analyses using Natural Language Processing algorithms
⢠Displays actionable insights in real time on live interactive dashboards
⢠Integrated social media engagement and response workflow system
⢠Can be integrated with CRM systems
21. powered by
How is Explic8 being used?
Explic8 is currently being used by various companies for:
PR & CORP COMM
⢠Online Reputation Monitoring
⢠Digital PR Crisis Management
⢠Online News Tracking
MARKETING
⢠Insights on products and services
⢠Industry & Competition Tracking
⢠Media Campaign Analysis
⢠Social Media Channel Analytics
CUSTOMER SUPPORT
⢠Customer management
⢠Insights for improving efficiency and
effectiveness of customer service
channels
HUMAN RESOURCE
⢠Employee Engagement Analysis
BD & SALES
⢠Lead Generation
$ $
MARKET RESEARCH
⢠Usage & Attitude Research
⢠Customer Satisfaction
⢠Needs Assessment
21
25. powered by
67%
28%
5%
X
Y
Z
Fewer posts from Y and Z than X, but active users are equally active
5.52
5.11 4.81
0
1
2
3
4
5
6
X Y Z
25
Posts per author, Aug-Sept 2013
26. powered by
18-24% are not active as one would expect, and men are disproportionately active
A. Age Groups
11%
55%
20%
6%
0%
20%
40%
60%
18-24 25-35 36-50 >=51
18-24 years
25-25 years
>=51 years
79%
88% 89%
21%
12% 11%
0%
20%
40%
60%
80%
100%
X Y Z
Male Female
26
Sample Mentions
I am sincerely waiting for the 5years with Rahul
Gandhi as PM. Want to just dream, dream&dream
a lot, feeling sleepy. #OkBye
Ab in jhoothey Congress ke Mantri Chidambram
ka bayaan suno. Inko achhey logon ki taareef
nahin pachati
why? why? why? this bitch again She is clearly anti
Modi and pro Congress
27. powered by
49% 34%
9% 2% 2% 1% 1% 1% 1%
0%
100%
Y
BJP Congress AAP SP Others
BSP AIADMK TDP JD U
50% 35%
7% 2% 2% 1% 1% 1% 1%
0%
100%
X
BJP Congress AAP Others SP
BSP NCP TDP AIADMK
49%
37%
7% 2% 2% 1% 0.50%0.50%
0%
100%
Z
BJP Congress AAP SP Others BSP JD U NCP
Sample Mentions - X
@AamAadmiParty after all it is a govt by the criminals, by the criminals
and for the criminals.
If you want to keep convicts in #Indiapolitics at least get fast track
verdicts @INCIndia @BeWithRG @PMOIndia
Sample Mentions - Y
Kal Tak Tha - Congress Bhagao.. Desh Bachao.. Aaj Hai - Congress Aur Bjp
Dono Bhagao.. Desh Bachao
Saanson ki zaroorat hai jaise, Zindagi ke liye ... Bus ek NaMo chahiye,
Indiaaa ke liye!
BJP and its politicians are generating the most buzz in Social Media across X, Y and Z cities
27
30. powered by
30%
18%
13%
9%
8%
7%
5%
5%
2%2% 1%
PM Preferences
UP Riots
Secularism
Corruption
Party Politics
Tainted Ministers
Lokpal Bill
Breakdown in Law & Order
Increased Cost of Living
Anti-Rape Laws
Vote Bank Politics
Sample Mentions
I have lost faith in all Political Party bt dont knw why my heart says #Modi is
right person and he will prove to be a gr8 PM
Had Mayawati been d CM, opposition politicians wld hv been in d jail by now
with their family & pets and their assets attached #RiotForVotes
India First is the true secular term rather than Congress grand secular
credentials wherein you ignore majority and keep all other in dark
Is Corruption a non-issue now for the BJP? Yeddyurappa set to merge his KJP
with the BJP ahead of Lok Sabha polls. #IssuesOfConvenience
BJP is attacking AAP more than CONGRESS as if AAP is in power.no wonder
they want to save this rotten system in which they r enjoying.#AAP
@MubeenMasudi netas of almost all UP parties are accused.shows that
society is locally polarised can't see how u blame only bjp.
@WithCongress cudnt pass jan lokpal in 3 yrs, clears convicted mps protection
ordinance in 3 months.. U r going to the gallows in 2014
UP is becoming the centre of #RIOTS since #Akhilesh has taken over. No law &
order.Total GUNDARAJ
Onion @ Rs.100/- This is Congress UPA policy for common people. Vote
against bastard Congress UPA government & finish them forever
India's "rape epidemic" - where a rape occurs every 21 min. And Cong says it
fulfilled all its promises!
@wisersfj Pathetic... Do you know how much Indian congress Govt spend on
Minority appeasement (though for votes.. thats another issue)?!!
Discussion Themes
30
31. powered by
powered by
Data Period: 1st April 2013 Onwards
Online Retails Stores
Caricature Source: http://cartoonistsatish.blogspot.in/
31
33. powered by
⢠Clearly, people from X cities voiced their opinion about online retail sector more frequently than
people from Y and Z cities . This could be due to low internet penetration in Y cities.
78%
18%
4%
X Y Z
Conversations about Online Retail were dominated by X cities
3.62 3.65 3.37
0
1
2
3
4
5
6
X Y Z
33
Posts per author, Aug-Sept 2013
34. powered by
72%
72%
65%
28%
28%
35%
0% 20% 40% 60% 80%
Z
Y
X
Female Male
Women in X cities are more vocal about brands than in Y and Z
Clearly women like Shopping
online more than Talking about
Politics ď
(slide 26)
34
36. powered by
54% 57%
48%
13% 10%
18%
11% 14% 10%
7% 7%
8%
8% 6% 11%
8% 6% 5%
0%
20%
40%
60%
80%
100%
X Y Z
Shipping & Packaging Website
Pricing2 Image
Customer Service Return & Replacement
Shipping & Packaging and the website were the most discussed topics,
followed by returns and replacements
36
37. powered byReturns and Replacements and Customer Service are the biggest painpoints
for customers across all cities. Payment issues are felt more in Y and Z cities
45
40.2
52.1
63.8
36
20
55
59.8
47.9
36.2
64
80
Shipping andâŚ
Pricing
CustomerâŚ
Return andâŚ
Website
Payment
X Y
Z
41.2
51
63.9
36.3
58.8
70.8
58.8
49
36.1
63.7
41.2
29.2
Shipping andâŚ
Pricing
Return andâŚ
Website
CustomerâŚ
Payment
41.3
37.8
73.7
19.2
50
50
58.7
62.2
26.3
80.8
50
50
0% 50% 100%
ShippingâŚ
CustomerâŚ
Return andâŚ
37
38. powered by
âVery satisfied by service of
@flipkart . Got my phone in less
than 2 days and approx 2300
cheaper than the market value
:)â
Sample Mentions
38
âDelighted with @Flipkart for
delivering Samsung battery in
less than 24hrs & at a killer of a
deal. Couldnt get any better.
Keep it up folksâ
âThanx @myntra for the
timely delivery...
Awesome job. Really
loved the packing...
#bravo #appreciationâ
â@Flipkart a simple
looking UI is what makes
your website better than
others #keepitupâ
âBooks delivered.. Thank you
#Flipkart for fast deliveryââ
âI love that South Indian kid in
the Flipkart ad with Kid Arnab
who goes "First time you are
given good news.
Congratulations".Cracks me
up!â
â@Ruchi_Vasudeva hey
brought ur new book on
flipkart as it is 25 rs cheap
on itâ
âLove how easy it is to
buy books off my iPhone
from Flipkart. Their
mobile UI rocks...â
âDear @Flipkart , seem that u'r courier partner
First flight bringing consignments on a bullock
cart. Delayed, delayed and again delayed.â
â@1kunalbahl @cnha @snapdeal Snap deal is
worst at customer service and replacement, i got
a faulty phone and no replacement or pick up
stillâ
â@HomeShop18 Thank you for not only for the Amazing
contest and your Super Innovative new Website
homeshop18.com #HS18New.â
âWhile Snapdeal is still trying to find excuse for not shipping
my order, Healthkart delivers order in less than three days.
:)â
39. powered by
powered by
17th May 2013 â 18th Jul 2013
Bhaag Milkha Bhaag
Caricature Source: http://cartoonistsatish.blogspot.in/
39
40. powered by
X
76%
Y
19%
Z
5%
Why do we put song-dance
routines in biopics? Looks as if
Milkha Singh was a good singer as
well besides being an athlete
#bhaagmilkhabhaag
Thanks God Milkha ji was
running 400 metre race
only if he was runner for
4KM then
#BhaagMilkaBhaag could
have been 12 hours long.
Going by the new promos of
#BhaagMilkhaBhaag , it looks like
an advance remake of
#PaanSinghTomar. Yeh wala train
pe bhi bhaag sakta hai....
If someone plays this
song while I am
drinking, I swear I am
gonna finish this
whole bottle. #Zinda Bhaag Milkha Bhaag Is So
Inspiring, I Ended Up
Playing Temple Run For
Nearly Two Hours After The
Movie..
#BhaagMilkhaBhaag
⢠Out of the all the authors who have publically shared the information about their location, 76% were
from X cities, 19% from Y cities and about 5% from Z cities
Am I the only one who thinks
first of snoop dogg's 'Vato'
everytime I hear "bhag milka
bhag"?.
Bhaag Milkha Bhaag - Overview
40
41. powered by
0%
20%
40%
60%
80%
100%
X Y Z
Female Male
Bhag Milkha bhag film nahi
banti to nayi peedi jaan hi nahi
pati ke D.K Bose ke alawa bhi
koi bhagta hai
I Will Marry The Girl
Who Will Choose Bhaag
Milkha Bhaag Over
Student Of The Year.. :p
gud nyt
Sonam Kapoor took 11rs for her
role which lasted for only 11
minutes and people forgot about
it after 11 minutes .
#BhaagMilkhaBhaag
After #BMB my gym
trainer is like Bhaag Aish
Bhaag @FarOutAkhtar =]
Slow Motion Angreza
refers to Queen
Elizabeth II. She
moves lesser than an
Ashton Agar leg-
break.
If you didn't like
#BhaagMilkhaBhaag I
don't even know you
anymore.
⢠Female authors were seen to most active in Z cities, where most of their discussion were appreciating the movie, its story line
and the performances by the cast members
⢠After Z cities, female authors were most active from X cities followed by Y cities
Gender Distribution
41
42. powered by
31%
31%
22%
11%
5%
Y
35%
27%
22%
9%
7%
Z
Farhan's Acting Skills
Director's Effort
Farhan As Milkha
Legendary Milkha Singh
37%
31%
19%
8%
5%
X
0
200
400
600
800
1000
1200
0
1000
2000
3000
4000
5000
0 1 2 3 4 5 6 7 8 9 1011121314151617181920212223
X Y Z
⢠The major distribution of major discussion topics was similar in all cities
⢠The direction skills of Rakeysh Mehra were more frequently discussed in X
cities as compared to Y and Z
⢠The discussion in X cities were more around the performance of the actors and
the director . Authors appear to be examining and expressing opinions about
the acting skills and the effects of the movie
⢠The posts from Y and Z cities were more about the theme and genre of the
movie
⢠The activity pattern for the authors from X, Y and Z cities were also very similar
in terms of the time of the day
X Y & Z
Time of Day
Discussions & Activity Time
42
43. powered by
⢠In discussions about Farhan Akhtarâs physique, the contribution of female authors in X was more than as compared
to Y and Z cities
⢠The contribution of female authors from Z cities was more than female authors from Y cities
0%
20%
40%
60%
80%
100%
X Y Z
n=68n=272
Farhan Akhtar as Milkha
Singh is so effing hot.
I think @FarOutAkhtar 's abs in
Bhag Milkha Bhag deserves its own
twitter account. Agree?
Farhan Akhtar! What acting!
And what a body! <3<3
#BhaagMilkhaBhaag
Farhanâs Physique
If i had a body like
@FarOutAkhtar i would never
wear a tshirtshirt etc !
#nokidding #verytrue
#bhaagmilkhabhaag
drifted back into his school athlete &
college NCC days thanks to
#BhagMilkhaBhag ~ hope @FarOutAkhtar
remains fit for the Rio Olympics ;)
n=14
I think Bhag Milkha Bhag guys should
make one more movie on how
@faroutakhtar built that body!
#MilkhaSingh was a runner I
suppose. But #FarhanAkhtar's
physique in the movie makes me
think he must have been a boxer
instead.
Farhanâs Physique
43
44. powered by
powered by
Data Period â 1st August 2013 onwards
Sachin Tendulkar
Caricature Source: http://cartoonistsatish.blogspot.in/
44
45. powered by
70%
26%
4%
Cities X Cities Y Cities Z
⢠Clearly, people from X cities voiced their opinion about Sachin Tendulkar more frequently
than people from Y and Z cities. This could be due to low internet penetration in Y cities.
Share of Mentions
45
46. powered by
79%
88% 86%
21%
12% 14%
0%
20%
40%
60%
80%
100%
X Y Z
Male Female
⢠Male population in X, Y and Z cities were more vocal about their views than the female population as
cricket is not very popular amongst female population as it is amongst male population.
⢠Female population of X cities voiced their opinion online as compare to the female population in Y and Z
cities.
Gender Distribution
46
48. powered by
6% 7%
11%
59% 63%
34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
X Y Z
Yes No
Sample Mentions â X Cities
Sample Mentions â Y Cities
Sample Mentions â Z Cities
Should Sachin campaign for Congress?
âCongress will be restricted to 99 seats if Sachin
Tendulkar campaigns for them.â
âDear @sachin_rt , hum tumse itna pyar nahi
karte hain jitna CONgress se nafrat.... ;-)â
â@sachin_rt Getting news that you are going to
campaign for Congress, it it true ? Don't ever do
this blunder.â
âA part of me dies every time I see Sachin
Tendulkar with Rajeev Shukla. Sigh. #MPsâ
â@sachin_rt humari jaan hai - uske bina, hum sab
bejaan hai ! @mipaltan #ThisTimeFor10dulkarâ
âShame on Sachin Tendulkar. If you campaign for
Congress you will lose 100s of millions of fans
soon. Campaigning for Coalgate/âŚ.â 48
49. powered by
⢠Social media in India is abuzz with conversations about Bollywood, Sports, Politics and Brands
⢠Social media listening tools like Explic8 can be used effectively to understand the pulse of people across
different target groups in terms of volume of buzz, key topics of discussion and sentiment
⢠While social media conversations are definitely more in X cities, the amount of conversations in Y and Z
cities and towns is increasing and significant for some categories
⢠PR agencies, marketing agencies, image management agencies, and marketing teams at brands can use
Explic8 to understand the voice of their stakeholders in real time to make more effective decisions
Conclusions
1
2
3
4
49
50. Connect with us to understand how we can
partner with you to provide Social Media
Monitoring, Analytics & Engagement Solutions.
Get in touch sales@germin8.com
www.germin8.com
Live App: www.explic8.com
Thank you
50
