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Pushing Hospital
Website Design

BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST
Today’s Presenter
Ben Dillon, MBA | VP & eHealth Evangelist
Geonetric, Inc.
Ben is a vice president at Geonetric. He writes and speaks
extensively about healthcare technology trends, everything from
social media strategies to accountable care organizations. Ben is
a SHSMD board member, a member of the HIMSS Personal
Health Information Taskforce chairs the eHealth Special Interest
Group, is an inaugural judge of the Healthcare Internet Hall of
Fame and has judged the eHealth Leadership Awards for the
past ten years.
He’s also a Twitter junkie – follow him at @benatgeo.

TWEET IT: #GEOLIVE
Geonetric Clients
About Geonetric
Geonetric develops the VitalSite healthcare CMS,
and provides online marketing services to
hospitals, physician practices and health systems.

TWEET IT: #GEOLIVE
Video Of This Webinar
Watch the Video
Interested in learning more about how advances in
technology are affecting Web design from experts?
Visit our website to watch a free recording of our
popular webinar.
Watch the Pushing Hospital Web Design webinar!

TWEET IT: #GEOLIVE
New White Paper Available

Fill out the survey at the end of the
webinar and we’ll send one your way.
Request your free copy!

TWEET IT: #GEOLIVE
Pushing Hospital
Website Design

BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST
Has Web Design Ever Stopped
Changing?
• Text only sites
with links
• Table-based sites

• Flash
• CSS
• Javascript

• Web 2.0/AJAX

UIHC.Uiowa.Edu circa 1997, Source: Archive.org
TWEET IT: #GEOLIVE
Other Things Drive Design Trends
Screen Resolutions, for Example…

TWEET IT: #GEOLIVE
What’s Driving Design Changes
Today?

TWEET IT: #GEOLIVE
Mobile

TWEET IT: #GEOLIVE
New Device Sizes and Formats

TWEET IT: #GEOLIVE
Touch Screens
TWEET IT: #GEOLIVE
Variable-Dimension Devices

TWEET IT: #GEOLIVE
Death of Flash
The Rise of HTML 5

TWEET IT: #GEOLIVE
Some Looks Work
at the Time…

But They Don’t
Last.

TWEET IT: #GEOLIVE
Breaking the “Old Rules”

TWEET IT: #GEOLIVE
OLD RULE:
Build a Separate Site for Mobile

TWEET IT: #GEOLIVE
What We Thought
Mobile Consumers Wanted
• “On the go” capabilities
– Location directory
– Maps and directions
– Physician directory
– ER wait times

TWEET IT: #GEOLIVE
What Mobile Consumers
Actually Want

TWEET IT: #GEOLIVE
NEW TREND:
Go Responsive

TWEET IT: #GEOLIVE
Responsive Isn’t Where
Changing Design Trends End.
It’s Where They’re Beginning!

TWEET IT: #GEOLIVE
OLD RULE:
Build for the Most Common
Platform and Adapt to Others

TWEET IT: #GEOLIVE
It’s Hard to Downsize

TWEET IT: #GEOLIVE
NEW TREND:
Mobile First Design

TWEET IT: #GEOLIVE
What’s Good for Mobile:
Pruning and linking

TWEET IT: #GEOLIVE
Why only mobile?

TWEET IT: #GEOLIVE
OLD RULE:
Use Familiar Visual Paradigms Online
Make the Interface Look Like the
Real-World Thing You’ve Replaced
TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
NEW TREND:
Flat Design

TWEET IT: #GEOLIVE

Image source: http://www.apple.com/ios/ios7/design/
TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
OLD RULE:
Design Should Support the
Presentation of Content

TWEET IT: #GEOLIVE
NEW TREND:
Content as a Design Element
• Why bother?
– Design elegance
– Adherence to brand
standards
– Flexibility
– Less manual
manipulation
– Empower non-technical
contributors
– Load speed
– SEO
TWEET IT: #GEOLIVE
Typekit Fonts

TWEET IT: #GEOLIVE
NEW TREND:
Content-Driven Design

TWEET IT: #GEOLIVE
Design Moves Back in Process
Populate

Create

Launch

(1-2 weeks)

(client determines)

(3-6 weeks)

(1-2 weeks)

Project Kickoff
Stakeholder Interviews
Success Metrics
Weekly Status Calls

Preference Survey (IA)

Software &
Functionality

Content Inventory

Functionality Requirements

Communication
& Training

Content &
Design

Structure

(1-3 weeks)

Planning &
Management

Discover

GeoCentral
Newton
GeoLabs
Webinars

Preference Survey (Design)

Stat report

1
Page Content Optimization
Page Content Development
Module Content Development
- Providers
- Locations
- Services
- Events
Image Loading

Visual Design
Usability Testing
Template Creation
Content Wrap-up
- Links
- Custom Panels
- Pages

Dev Site
Stage Site
Hosting Configuration

Modules Implementation
and Configuration

Panel Integration
Forms Customization
Database Development
System Integration

Writing for the Web
VitalSite Roles & Permissions

VitalSite Pages Training
VitalSite Modules Training

VitalSite Panel Training
Forms Training

Information Architecture
Visual Site Map
Taxonomy
Naming Conventions
Content Plan

2
Link Checking

System Testing
Forms Testing
Integration Testing
OLD RULE:
Navigation Lives (Primarily) Under
Menus and Follows a Few
Formats – Audience, Task or
Topic-based
TWEET IT: #GEOLIVE
NEW TREND:
Experience-Centered Designs

TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
OLD RULE:
Home Pages Shouldn’t Scroll

TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE

Source: Archive.org July, 2010
NEW TREND:
Vertical Scrolling & Single-Page
Layouts

TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
Single-Page
Layout
Scrolling banner
Choose your doctor
Our services
Find a location
About your visit
Health library

TWEET IT: #GEOLIVE
OLD RULE:
Paginate to Manage Load Times
for Long Result Sets

TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
NEW TREND:
Infinite
Scrolling

TWEET IT: #GEOLIVE
OLD RULE:
Avoid Large Images

TWEET IT: #GEOLIVE
• VS.

VS

NEW TREND:
Large Photo
Backgrounds
TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
OLD RULE:
Use Mobile Apps for a
Better User Experience

TWEET IT: #GEOLIVE
NEW TREND:
App-Like Experiences on the Web

• Off canvas layouts
• Hidden menus
• Gesture support

TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
TWEET IT: #GEOLIVE
Gesture Support

TWEET IT: #GEOLIVE
What Does This
Mean For Me?
• Plan for a redesign soon
• Responsive is the biz case
• Modernization is a goal

• Mobile first, content-driven
• Reimagine the experience
• Build for your audience
TWEET IT: #GEOLIVE

• Don’t be afraid to stand out!
Questions?
Contact Ben:
800.589.1171
Ben.Dillon@geonetric.com
www.Geonetric.com
Geovoices.com
@benatgeo
Pinterest.com/benatgeo

TWEET IT: #GEOLIVE
Video Of This Webinar
Watch the Video
Interested in learning more about how advances in
technology are affecting Web design from experts?
Visit our website to watch a free recording of our
popular webinar.
Watch the Pushing Hospital Web Design webinar!

TWEET IT: #GEOLIVE
New White Paper Available

Fill out the survey at the end of the
webinar and we’ll send one your way.
Request your free copy!

TWEET IT: #GEOLIVE
The End

TWEET IT: #GEOLIVE

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