A few years ago, Geoff Wilson was in a tough spot. His digital product development agency, 352 Inc., was growing quickly but was barely managing to keep up with the workload. Projects were disorganized. Employee morale was low. Customers were frustrated. Geoff needed to do something fast.
Geoff and his leadership team restructured the agency into cross-functional agile teams and turned managers into servant leaders. Teams were taught Lean Startup techniques and traditional processes were thrown out the window. The changes dramatically increased innovation, quality, customer satisfaction and employee morale - almost overnight.
Geoff will share his story and belief that every organization can achieve similar results when its leaders learn to barely manage at all.
21. 21
Cornerstones of success:
Build a Minimum Viable Product (MVP)
Use an iterative, agile development process
Let user feedback guide the product roadmap
36. As we grew, we felt the pain..
No feeling of ownership of end product.
Low product quality.
Many delivery delays.
Slow to market.
Low employee morale.
39. 39
Client at Center of Team
Back-End Developer
Front-End
Developer
Quality Assurance
Specialist
Scrum
Master
Interactive
Designer
Back-End
Developer
You
CLIENT
Dedicated Cross-Functional Teams
44. Sprint 1
Sprint 2
Review User
Feedback, Innovate
& Iterate
Innovate & Iterate Based on User Feedback
Develop in Sprints, Launch Often
45. Develop in Sprints,
Launch Often
Innovate & Iterate
Based on User Feedback
Dedicated Cross-
Functional Teams
Singular Focus
Client at
Center
Empower them and get out of their way.
51. Develop in Sprints,
Launch Often
Innovate & Iterate
Based on User Feedback
Dedicated Cross-
Functional Teams
Singular Focus
Client at
Center
Empower them and get out of their way.