SlideShare a Scribd company logo
1 of 22
Download to read offline
1,[object Object],Carnival Australia – P&O Cruises,[object Object],Attribution, Attention & Acquisition with Google Analytics,[object Object],Geoff McQueen,[object Object],geoff.mcqueen@internetrix.com.au,[object Object],@geoffmcqueen,[object Object]
Introduction,[object Object],Carnival Corporation & PLC,[object Object],[object Object],2,[object Object]
Introduction,[object Object],3,[object Object],[object Object],More destinations,[object Object],More services,[object Object],More capacity,[object Object]
Introduction,[object Object],[object Object]
Attracting new customers to cruising is critical!4,[object Object],[object Object]
Pacific Sun – 1960 passengers
Pacific Jewel – 1950 passengers
Pacific Pearl – 1800 passengers,[object Object]
And an emotional buying process
The web plays a very important role in facilitating:Education,[object Object],Research,[object Object],Enquiries,[object Object],Bookings,[object Object],5,[object Object]
Introduction,[object Object],6,[object Object],[object Object],Amnesia Razorfish - AdNews Digital Agency of the year 3 years running ,[object Object],[object Object],[object Object]
Internetrix was selected to implement Google Analytics through the new website7,[object Object]
Approach,[object Object],[object Object]
Methodology followed Internetrix “Three A’s” theory
Internetrix encourages continuous improvement of the website through making decisions based on data.“Actionable Insights”,[object Object],8,[object Object]
Attribution,[object Object],Traffic Sources,[object Object],[object Object],9,[object Object],Search Engines,[object Object],Referring Websites,[object Object],Direct Traffic,[object Object]
Attribution,[object Object],Geographical Areas of Interest,[object Object],Identifying where your most effective visitors come from,[object Object],10,[object Object]
Attribution,[object Object],Keywords,[object Object],Google Analytics provides information on the keywords used by visitors coming from search engines,[object Object],“We were able to use Keyword reports within Google Analytics to discover the ‘low hanging fruit’ keywords that could be used for our SEO and SEM efforts”,[object Object],-Brenton Jones, Carnival Australia,[object Object],Effective keywords for SEO efforts that provided increased referral of ‘conversion ready’ visitors from search engines,[object Object],11,[object Object]
Attribution,[object Object],Campaign Tagging,[object Object],[object Object],12,[object Object],Adwords Integration,[object Object],www.pocruises.com.au/cruisesale/,[object Object],Manual Campaign Tracking,[object Object],www.pocruises.com.au/cruisesale?utm_source=newsletter&utm_medium=email&utm_campaign=Biggest-Cruise-Sale,[object Object]
Attention,[object Object],Entry & Exit Pages,[object Object],[object Object]
What are the main exit pages – visitor retention13,[object Object]
Attention,[object Object],14,[object Object],Rich Media Interaction,[object Object],[object Object]

More Related Content

Similar to Google Analytics Master Class - Internetrix

7 tips to Market your Travel Offer on the Web
7 tips to Market your Travel Offer on the Web 7 tips to Market your Travel Offer on the Web
7 tips to Market your Travel Offer on the Web Karine Miron
 
Epiphany Summer Conference 2016
Epiphany Summer Conference 2016 Epiphany Summer Conference 2016
Epiphany Summer Conference 2016 Epiphany
 
Epiphany Summer Conference 2016 London
Epiphany Summer Conference 2016 LondonEpiphany Summer Conference 2016 London
Epiphany Summer Conference 2016 LondonEpiphany
 
Brandstrategyforcoxkings1 100129082018-phpapp01
Brandstrategyforcoxkings1 100129082018-phpapp01Brandstrategyforcoxkings1 100129082018-phpapp01
Brandstrategyforcoxkings1 100129082018-phpapp01Neelam Verma
 
Pick usup finalpitch_extended
Pick usup finalpitch_extendedPick usup finalpitch_extended
Pick usup finalpitch_extendedPickUsUp
 
Hillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council
 
Google Maps API use case for travel industry --- shubham jha
Google Maps API use case for travel industry --- shubham jha Google Maps API use case for travel industry --- shubham jha
Google Maps API use case for travel industry --- shubham jha Shubham Jha
 
ORM - Financial Services Creds
ORM - Financial Services CredsORM - Financial Services Creds
ORM - Financial Services CredsMichael Walker
 
10 Keys for Destination Management and Marketing - Part 2
10 Keys for Destination Management and Marketing - Part 210 Keys for Destination Management and Marketing - Part 2
10 Keys for Destination Management and Marketing - Part 2South African Tourism
 
FIRST CRO Case Study - HOT
FIRST CRO Case Study - HOTFIRST CRO Case Study - HOT
FIRST CRO Case Study - HOTEamon Hoolihan
 
Google Ad Monetization Solutions
Google Ad Monetization SolutionsGoogle Ad Monetization Solutions
Google Ad Monetization SolutionsTWFHK
 
Smart Business Show: Web analytics data challenging, transforming & support...
Smart Business Show: Web analytics data  challenging,  transforming & support...Smart Business Show: Web analytics data  challenging,  transforming & support...
Smart Business Show: Web analytics data challenging, transforming & support...GlowMetrics
 
Ave D Case Studies Q124
Ave D Case Studies Q124Ave D Case Studies Q124
Ave D Case Studies Q124ChadDyar1
 
Mobile data and brilliant digital share
Mobile data and brilliant digital   shareMobile data and brilliant digital   share
Mobile data and brilliant digital shareHarnendio Aditia
 
Search Marketing Starter Solution from East Coast Catalyst
Search Marketing Starter Solution from East Coast CatalystSearch Marketing Starter Solution from East Coast Catalyst
Search Marketing Starter Solution from East Coast CatalystTim Bourgeois
 

Similar to Google Analytics Master Class - Internetrix (20)

P&O Case Study
P&O Case StudyP&O Case Study
P&O Case Study
 
7 tips to Market your Travel Offer on the Web
7 tips to Market your Travel Offer on the Web 7 tips to Market your Travel Offer on the Web
7 tips to Market your Travel Offer on the Web
 
Epiphany Summer Conference 2016
Epiphany Summer Conference 2016 Epiphany Summer Conference 2016
Epiphany Summer Conference 2016
 
Epiphany Summer Conference 2016 London
Epiphany Summer Conference 2016 LondonEpiphany Summer Conference 2016 London
Epiphany Summer Conference 2016 London
 
Brandstrategyforcoxkings1 100129082018-phpapp01
Brandstrategyforcoxkings1 100129082018-phpapp01Brandstrategyforcoxkings1 100129082018-phpapp01
Brandstrategyforcoxkings1 100129082018-phpapp01
 
Pick usup finalpitch_extended
Pick usup finalpitch_extendedPick usup finalpitch_extended
Pick usup finalpitch_extended
 
Hillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with Google
 
Google Maps API use case for travel industry --- shubham jha
Google Maps API use case for travel industry --- shubham jha Google Maps API use case for travel industry --- shubham jha
Google Maps API use case for travel industry --- shubham jha
 
ORM - Financial Services Creds
ORM - Financial Services CredsORM - Financial Services Creds
ORM - Financial Services Creds
 
Session 8 E-Marketing - 7 Sep 10
Session 8   E-Marketing - 7 Sep 10Session 8   E-Marketing - 7 Sep 10
Session 8 E-Marketing - 7 Sep 10
 
From Web Analytics to Web Intelligence
From Web Analytics to Web IntelligenceFrom Web Analytics to Web Intelligence
From Web Analytics to Web Intelligence
 
10 Keys for Destination Management and Marketing - Part 2
10 Keys for Destination Management and Marketing - Part 210 Keys for Destination Management and Marketing - Part 2
10 Keys for Destination Management and Marketing - Part 2
 
FIRST CRO Case Study - HOT
FIRST CRO Case Study - HOTFIRST CRO Case Study - HOT
FIRST CRO Case Study - HOT
 
Describing your-business
Describing your-businessDescribing your-business
Describing your-business
 
Google Ad Monetization Solutions
Google Ad Monetization SolutionsGoogle Ad Monetization Solutions
Google Ad Monetization Solutions
 
Smart Business Show: Web analytics data challenging, transforming & support...
Smart Business Show: Web analytics data  challenging,  transforming & support...Smart Business Show: Web analytics data  challenging,  transforming & support...
Smart Business Show: Web analytics data challenging, transforming & support...
 
Ave D Case Studies Q124
Ave D Case Studies Q124Ave D Case Studies Q124
Ave D Case Studies Q124
 
Mobile data and brilliant digital share
Mobile data and brilliant digital   shareMobile data and brilliant digital   share
Mobile data and brilliant digital share
 
Google analytics
Google analytics Google analytics
Google analytics
 
Search Marketing Starter Solution from East Coast Catalyst
Search Marketing Starter Solution from East Coast CatalystSearch Marketing Starter Solution from East Coast Catalyst
Search Marketing Starter Solution from East Coast Catalyst
 

More from Geoff McQueen

7 things you need to know about search
7 things you need to know about search7 things you need to know about search
7 things you need to know about searchGeoff McQueen
 
Facebook as an advertising platform
Facebook as an advertising platformFacebook as an advertising platform
Facebook as an advertising platformGeoff McQueen
 
Getting Plugged Into The Startup Scene
Getting Plugged Into The Startup SceneGetting Plugged Into The Startup Scene
Getting Plugged Into The Startup SceneGeoff McQueen
 
Silicon Beach Australia - Intro Presentation @ OSDC 2008
Silicon Beach Australia - Intro Presentation @ OSDC  2008Silicon Beach Australia - Intro Presentation @ OSDC  2008
Silicon Beach Australia - Intro Presentation @ OSDC 2008Geoff McQueen
 
Pre-Launch Intro to Hiive Systems - presented at Media Connect Influcence For...
Pre-Launch Intro to Hiive Systems - presented at Media Connect Influcence For...Pre-Launch Intro to Hiive Systems - presented at Media Connect Influcence For...
Pre-Launch Intro to Hiive Systems - presented at Media Connect Influcence For...Geoff McQueen
 

More from Geoff McQueen (6)

Clicks Meet Mortar
Clicks Meet MortarClicks Meet Mortar
Clicks Meet Mortar
 
7 things you need to know about search
7 things you need to know about search7 things you need to know about search
7 things you need to know about search
 
Facebook as an advertising platform
Facebook as an advertising platformFacebook as an advertising platform
Facebook as an advertising platform
 
Getting Plugged Into The Startup Scene
Getting Plugged Into The Startup SceneGetting Plugged Into The Startup Scene
Getting Plugged Into The Startup Scene
 
Silicon Beach Australia - Intro Presentation @ OSDC 2008
Silicon Beach Australia - Intro Presentation @ OSDC  2008Silicon Beach Australia - Intro Presentation @ OSDC  2008
Silicon Beach Australia - Intro Presentation @ OSDC 2008
 
Pre-Launch Intro to Hiive Systems - presented at Media Connect Influcence For...
Pre-Launch Intro to Hiive Systems - presented at Media Connect Influcence For...Pre-Launch Intro to Hiive Systems - presented at Media Connect Influcence For...
Pre-Launch Intro to Hiive Systems - presented at Media Connect Influcence For...
 

Recently uploaded

IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 

Recently uploaded (20)

IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 

Google Analytics Master Class - Internetrix

Editor's Notes

  1. Wake-up feature
  2. With the increase of P&O cruise fleet from 2 ships to 4, Carnival required any assistance available to fill bums on seats of the 2 new ships.Creative and Interactive assistance from Australia’s leading marketing firm – Amnesia RazorfishAmnesia teamed up with Google Analytics provider Internetrix to provide complete tracking, as well as implementing advanced features for continual improvement of the website, and optimisation of traffic sources to the new website
  3. Video present on this page. Shows flash animation and P&O promo video.