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Global attractiveness Sillicon Valley for ICT
Geographic perspective of Sillicon Valley
Global ranking Sillicon Valley

To measure the global attractiveness of Silicon
valley, we asked potentials with an ICT related
function which cities they would like to work in abroad.

Silicon Valley is located in the San Francisco Bay
area, covering both San Francisco and San José.
From the global ICT workforce, 2.8 million people
would like to work in Silicon Valley.

When compared to other global cities,
Silicon Valley is ranked 11th as destination area. Most
popular are London, New York, and Singapore.




                                                           Source: Global Talent Mobility Survey 2011
Global competition for Sillicon Valley
The potential ICT labor force was asked which cities they consider working in besides Silicon Valley.
When putting the outcomes in a matrix, the most important competitors become visible.




                                                                               Source: Global Talent Mobility Survey 2011
Global competition Sillicon Valley

Competition in volume
Results indicate that London, Singapore,
and Sydney are the largest competitors
of Silicon Valley when looking at the
volume of the potential labor market.

Geographical competition
Other American coastal cities such as
San Diego, Los Angeles, Miami, and
Boston represent geographic competitors.

The new Silicon Valleys
Dublin and Singapore were indicated as best new global cities for startups by Fortune, sharing
Silicon Valleys combination of creativity and capitalism. Furthermore, according to the BBC, London
has the ambition to become one of world’s great technology hubs. The developments in
Dublin, Singapore, and London make them attractive for ICT talent and is reflected by their high
rankings as preferred cities next to the San Francisco area.


                                                                             Source: Global Talent Mobility Survey 2011
Global ICT potential
Large volume in Asia
In terms of volume, the majority of the potential workforce with an ICT background that prefers
Silicon Valley lives in India (38%) or China (22%).

Extremely popular among
Silicon Valley is rated …
• 4 times more popular
  by Dutch
• 7 times more popular
  by Finns
• 4 times more popular by Australians
… compared to the global average.

Asian labor market
The potential labor force from the large
Asian countries China and Indonesia is
less than average interested to work in
Silicon Valley. This seems logical, since
Singapore is more popular and located
in Southeast Asia.

                                                                               Source: Global Talent Mobility Survey 2011
• Located in the San Francisco Bay area, Silicon Valley houses large multinational
  technology corporations such as Google, Apple, Intel, Facebook, and HP
• Home of the first microprocessor and center of the Internet bubble
• Preferred location for small, ICT related startups
• According to the Silicon Valley Index 2011, the population of Silicon Valley
  was 3 million and the number of jobs 1.3 million.
• While other cities like Bangalore (India) claim to be ‘Valleys’, the San Francisco area
  remains the leading hub for high technology innovation and production
The Global Talent Barometer
• Global online research
• Partner: The Network
• 2011, 3th version
• Research already conducted in 2006 – 2009, parts comparable
• Global labor mobility
• In 66 countries
• With data on more than 100 cities
• With data on more than 125 companies
• With 162.495 interviewees
• In 26 languages
• Clients: Philips, Logica, ADP, Alexander Mann, Tom Tom, Maersk,
   Friesland Campina, ASML, USG, Manpower and more




                                                                    Source: Global Talent Mobility Survey 2011
Characteristics potential ICT workforce
Silicon Valley




                                          Source: Global Talent Mobility Survey 2011
Mobility drivers to Silicon Valley
Area Value Drivers (AVD)
Main drivers
The most important drivers are better
career opportunities (72%) and an
opportunity to broaden experience (60%).

Networking
Much higher than the global average,
54 percent of the potentials want to
meet new people or build a new network.

Making a change
An interesting finding is that compared to
the global workforce, making a change in
the world is more important for potentials.
Silicon Valley is the nursery for life changing
ICT products and services, and potentials
want to be part of this.



                                                  Source: Global Talent Mobility Survey 2011
Relocation information for potentials

We asked potentials with a preference for
Silicon Valley when working abroad what relocation
information they want from a foreign employer.
Most important is accommodation (78%), followed by
standard of living (72%) and transport links (57%).

More than the global average
• Accommodation
• Standard of living
• Transport links
• Climate
• Taxes

Less than the global average
• Comfortable social environment
• Local facilities


                                                      Source: Global Talent Mobility Survey 2011
Top-10 employers of interest
Silicon Valley is known for its high-tech, ICT related companies. This is
reflected by the top-10 employers of interest for the potential workforce.

1.    Google
2.    Microsoft
3.    Apple
4.    SAP
5.    Facebook
6.    Siemens
7.    Sony
8.    IBM
9.    Accenture
10.   Cisco


           All companies are more than average popular
           for ICT potentials that prefer Silicon Valley.
           Noteworthy is Facebook, rated 10 times more
           popular compared to the global workforce.


                                                                             Source: Global Talent Mobility Survey 2011
Working abroad

Contract type
More than the global average, the majority
of ICT talent prefer a temporary contract of
12 months or longer. Considering the fact
that they are also willing to stay abroad for a
longer period, the potential workforce aims
at a long-term relationship with an employer.



Job hunting
• Job websites (86%) are most used when
  looking for a job abroad
• More than average, national/regional and
  local newspapers are sources for finding
  vacancies




                                                  Source: Global Talent Mobility Survey 2011
The global workforce and Silicon Valley


•   Silicon Valley is the high technology hub for large multinationals and startups. While very
    popular, new ‘Valleys’ such as London, Dublin, and Singapore are important competitors
    and also preferred by the potential workforce.

•   The European labor market is extremely interested to work in Silicon Valley. Country specific
    recruitment seems to be an effective way of targeting potentials.

•   Making a change in the world is a typical mobility driver for potentials that want to work in
    Silicon Valley. In order to attract the labor force, the innovative and creative character of the
    San Francisco area should be emphasized. It is the place to be for developing ICT solutions
    that matter.

•   Compared to the global average, Silicon Valley is very popular among students. Campus
    recruitment, internships, or inhouse days are recommended for approaching new ICT talent.
Make and have your own detailled global
recruitment analyses
Wanting to know more about Global Talent Barometer and Global
Recruitment Intelligence, please connect/contact with Geert-Jan
Waasdorp, Intelligence Group

http://www.intelligence-group/nl/en
http://www.globaltalentbarometer.com


                              Geert-Jan Waasdorp
                              Global Recruitment Intelligence Consultant
                              Founder of Intelligence Group

                              Geert-Jan@intelligence-group.nl

                              http://nl.linkedin.com/in/waasdorp

                              @waasdorpigi

                              More information about the data, look at:
                              http://www.intelligence-group.nl/media/files/Downloads/Global%20Recruitment%20Intelligence%20IG.pdf
Countries we all know about:
•   Algeria          •   Hungary       •   Romania
•   Australia        •   India         •   Russia
•   Austria          •   Indonesia     •   Saudi Arabia
•   Bahrain          •   Ireland       •   Serbia
•   Belarus          •   Israel        •   Singapore
•   Belgium          •   Italy         •   Slovenia
•   Bosnia           •   Ivory Coast   •   South Africa
•   Brazil           •   Jordan        •   Spain
•   Bulgaria         •   Kazakhstan    •   Sweden
•   Cameroon         •   Kenya         •   Switzerland
•   Canada           •   Kuwait        •   Tunisia
•   China            •   Latvia        •   Ukraine
•   Croatia          •   Lebanon       •   United Arab Emirates
•   Czech Republic   •   Lithuania     •   United Kingdom
•   Denmark          •   Luxemburg     •   USA
•   East Africa      •   Malaysia
•   Egypt            •   Morocco       And much more…
•   El Salvador      •   Nigeria
•   Estonia          •   Norway
•   Finland          •   Oman
•   France           •   Panama
•   Germany          •   Philippines
•   Ghana            •   Poland
•   Greece           •   Portugal
•   Guatemala        •   Qatar
Cities we all know about:
•   Abu Dhabi      •   Cologne        •   Kuala Lumpur   •   Nice                     •   Sofia
•   Adelaide       •   Copenhagen     •   Las Vegas      •   Ontario                  •   Stavanger
•   Amsterdam      •   Dallas         •   Lausanne       •   Oslo                     •   Stokholm
•   Antwerp        •   Doha           •   Lisbon         •   Ottawa                   •   Stuttgart
•   Athens         •   Dresden        •   Liverpool      •   Paris                    •   Sydney
•   Atlanta        •   Dubai          •   Ljubljana      •   Peking                   •   Taipei
•   Auckland       •   Dublin         •   London         •   Perth                    •   Tel Aviv
•   Bangkok        •   Düsseldorf     •   Los Angeles    •   Prague                   •   Tokyo
•   Barcelona      •   Edinburgh      •   Luanda         •   Quebec                   •   Toronto
•   Basel          •   Estocolmo      •   Luxemburg      •   Riga                     •   Toulouse
•   Beijing        •   Florence       •   Lyon           •   Rio de Janeiro           •   Turin
•   Bergen         •   Frankfurt      •   Madrid         •   Rome                     •   Valencia
•   Berlin         •   Geneva         •   Málaga         •   Rotterdam                •   Vancouver
•   Bern           •   Glasgow        •   Manchester     •   Salzburg                 •   Vantaa
•   Birmingham     •   Gothenburg     •   Manila         •   San Diego                •   Venice
•   Bordeaux       •   Graz           •   Marseilles     •   San Francisco            •   Vienna
•   Boston         •   Hamburg        •   Melbourne      •   San José                 •   Vilnius
•   Brisbane       •   Helsinki       •   Miami          •   San José de Costa Rica   •   Warsaw
•   Brussels       •   HongKong       •   Milan          •   San Salvador             •   Washington DC
•   Budapest       •   Houston        •   Minhen         •   Santiago                 •   Wellington
•   Buenos Aires   •   Istanbul       •   Monaco         •   São Paulo                •   Zagreb
•   Caïro          •   Jakarta        •   Montreal       •   Seattle                  •   Zürich
•   Calgary        •   Jeddah         •   Moscow         •   Seoul
•   Canberra       •   Johannesburg   •   Mumbai         •   Shanghai                 And much more…
•   CapeTown       •   Kiev           •   Munich         •   Singapore
•   Chicago        •   Kraków         •   New York       •   Sint Petersburg
Companies we all know about:
•   GE                       •   Deloitte         •   Lufthansa      •   Telefónica
•   ABB                      •   Deutsche Bank    •   Maersk         •   Texas Instruments
•   Accenture                •   DHL              •   McKinsey       •   Total
•   Adidas                   •   EADS Airbus      •   Mercedes       •   Toyota
•   Alstom                   •   Ericsson         •   Merck          •   UBS
•   Amazon                   •   Ernst & Young    •   Microsoft      •   UN
•   Apple                    •   Exxon            •   Nestle         •   Unilever
•   AT&T                     •   Facebook         •   Nike           •   Vodafone
•   Audi                     •   Ford             •   Nokia          •   Volkswagen AG
•   BASF                     •   Gazprom          •   Novartis       •   Volvo
•   Bayer                    •   General Motors   •   Oracle         •   Walmart
•   BBC                      •   Goldman Sachs    •   Orange         •   Yahoo
•   Blizzard Entertainment   •   Google           •   P&G
•   BMW                      •   Halliburton      •   Pfizer         And much more…
•   Boeing                   •   Heineken         •   Philips
•   Bosch                    •   Henkel           •   Porsche
•   BP                       •   Hilton           •   PwC
•   Chevron                  •   HP               •   Roche
•   Cisco                    •   HSBC             •   Samsung
•   Citigroup                •   IBM              •   SAP
•   Coca Cola                •   Ikea             •   Schlumberger
•   Credit Suisse Group      •   Intel            •   Shell
•   Daimler                  •   JP Morgan        •   Siemens
•   Danone                   •   KPMG             •   Sony
•   Dell                     •   Loreal           •   Starbucks

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Global attractiveness Sillicon Valley for ICT

  • 2. Geographic perspective of Sillicon Valley
  • 3. Global ranking Sillicon Valley To measure the global attractiveness of Silicon valley, we asked potentials with an ICT related function which cities they would like to work in abroad. Silicon Valley is located in the San Francisco Bay area, covering both San Francisco and San José. From the global ICT workforce, 2.8 million people would like to work in Silicon Valley. When compared to other global cities, Silicon Valley is ranked 11th as destination area. Most popular are London, New York, and Singapore. Source: Global Talent Mobility Survey 2011
  • 4. Global competition for Sillicon Valley The potential ICT labor force was asked which cities they consider working in besides Silicon Valley. When putting the outcomes in a matrix, the most important competitors become visible. Source: Global Talent Mobility Survey 2011
  • 5. Global competition Sillicon Valley Competition in volume Results indicate that London, Singapore, and Sydney are the largest competitors of Silicon Valley when looking at the volume of the potential labor market. Geographical competition Other American coastal cities such as San Diego, Los Angeles, Miami, and Boston represent geographic competitors. The new Silicon Valleys Dublin and Singapore were indicated as best new global cities for startups by Fortune, sharing Silicon Valleys combination of creativity and capitalism. Furthermore, according to the BBC, London has the ambition to become one of world’s great technology hubs. The developments in Dublin, Singapore, and London make them attractive for ICT talent and is reflected by their high rankings as preferred cities next to the San Francisco area. Source: Global Talent Mobility Survey 2011
  • 6. Global ICT potential Large volume in Asia In terms of volume, the majority of the potential workforce with an ICT background that prefers Silicon Valley lives in India (38%) or China (22%). Extremely popular among Silicon Valley is rated … • 4 times more popular by Dutch • 7 times more popular by Finns • 4 times more popular by Australians … compared to the global average. Asian labor market The potential labor force from the large Asian countries China and Indonesia is less than average interested to work in Silicon Valley. This seems logical, since Singapore is more popular and located in Southeast Asia. Source: Global Talent Mobility Survey 2011
  • 7. • Located in the San Francisco Bay area, Silicon Valley houses large multinational technology corporations such as Google, Apple, Intel, Facebook, and HP • Home of the first microprocessor and center of the Internet bubble • Preferred location for small, ICT related startups • According to the Silicon Valley Index 2011, the population of Silicon Valley was 3 million and the number of jobs 1.3 million. • While other cities like Bangalore (India) claim to be ‘Valleys’, the San Francisco area remains the leading hub for high technology innovation and production
  • 8. The Global Talent Barometer • Global online research • Partner: The Network • 2011, 3th version • Research already conducted in 2006 – 2009, parts comparable • Global labor mobility • In 66 countries • With data on more than 100 cities • With data on more than 125 companies • With 162.495 interviewees • In 26 languages • Clients: Philips, Logica, ADP, Alexander Mann, Tom Tom, Maersk, Friesland Campina, ASML, USG, Manpower and more Source: Global Talent Mobility Survey 2011
  • 9. Characteristics potential ICT workforce Silicon Valley Source: Global Talent Mobility Survey 2011
  • 10. Mobility drivers to Silicon Valley Area Value Drivers (AVD) Main drivers The most important drivers are better career opportunities (72%) and an opportunity to broaden experience (60%). Networking Much higher than the global average, 54 percent of the potentials want to meet new people or build a new network. Making a change An interesting finding is that compared to the global workforce, making a change in the world is more important for potentials. Silicon Valley is the nursery for life changing ICT products and services, and potentials want to be part of this. Source: Global Talent Mobility Survey 2011
  • 11. Relocation information for potentials We asked potentials with a preference for Silicon Valley when working abroad what relocation information they want from a foreign employer. Most important is accommodation (78%), followed by standard of living (72%) and transport links (57%). More than the global average • Accommodation • Standard of living • Transport links • Climate • Taxes Less than the global average • Comfortable social environment • Local facilities Source: Global Talent Mobility Survey 2011
  • 12. Top-10 employers of interest Silicon Valley is known for its high-tech, ICT related companies. This is reflected by the top-10 employers of interest for the potential workforce. 1. Google 2. Microsoft 3. Apple 4. SAP 5. Facebook 6. Siemens 7. Sony 8. IBM 9. Accenture 10. Cisco All companies are more than average popular for ICT potentials that prefer Silicon Valley. Noteworthy is Facebook, rated 10 times more popular compared to the global workforce. Source: Global Talent Mobility Survey 2011
  • 13. Working abroad Contract type More than the global average, the majority of ICT talent prefer a temporary contract of 12 months or longer. Considering the fact that they are also willing to stay abroad for a longer period, the potential workforce aims at a long-term relationship with an employer. Job hunting • Job websites (86%) are most used when looking for a job abroad • More than average, national/regional and local newspapers are sources for finding vacancies Source: Global Talent Mobility Survey 2011
  • 14. The global workforce and Silicon Valley • Silicon Valley is the high technology hub for large multinationals and startups. While very popular, new ‘Valleys’ such as London, Dublin, and Singapore are important competitors and also preferred by the potential workforce. • The European labor market is extremely interested to work in Silicon Valley. Country specific recruitment seems to be an effective way of targeting potentials. • Making a change in the world is a typical mobility driver for potentials that want to work in Silicon Valley. In order to attract the labor force, the innovative and creative character of the San Francisco area should be emphasized. It is the place to be for developing ICT solutions that matter. • Compared to the global average, Silicon Valley is very popular among students. Campus recruitment, internships, or inhouse days are recommended for approaching new ICT talent.
  • 15. Make and have your own detailled global recruitment analyses Wanting to know more about Global Talent Barometer and Global Recruitment Intelligence, please connect/contact with Geert-Jan Waasdorp, Intelligence Group http://www.intelligence-group/nl/en http://www.globaltalentbarometer.com Geert-Jan Waasdorp Global Recruitment Intelligence Consultant Founder of Intelligence Group Geert-Jan@intelligence-group.nl http://nl.linkedin.com/in/waasdorp @waasdorpigi More information about the data, look at: http://www.intelligence-group.nl/media/files/Downloads/Global%20Recruitment%20Intelligence%20IG.pdf
  • 16. Countries we all know about: • Algeria • Hungary • Romania • Australia • India • Russia • Austria • Indonesia • Saudi Arabia • Bahrain • Ireland • Serbia • Belarus • Israel • Singapore • Belgium • Italy • Slovenia • Bosnia • Ivory Coast • South Africa • Brazil • Jordan • Spain • Bulgaria • Kazakhstan • Sweden • Cameroon • Kenya • Switzerland • Canada • Kuwait • Tunisia • China • Latvia • Ukraine • Croatia • Lebanon • United Arab Emirates • Czech Republic • Lithuania • United Kingdom • Denmark • Luxemburg • USA • East Africa • Malaysia • Egypt • Morocco And much more… • El Salvador • Nigeria • Estonia • Norway • Finland • Oman • France • Panama • Germany • Philippines • Ghana • Poland • Greece • Portugal • Guatemala • Qatar
  • 17. Cities we all know about: • Abu Dhabi • Cologne • Kuala Lumpur • Nice • Sofia • Adelaide • Copenhagen • Las Vegas • Ontario • Stavanger • Amsterdam • Dallas • Lausanne • Oslo • Stokholm • Antwerp • Doha • Lisbon • Ottawa • Stuttgart • Athens • Dresden • Liverpool • Paris • Sydney • Atlanta • Dubai • Ljubljana • Peking • Taipei • Auckland • Dublin • London • Perth • Tel Aviv • Bangkok • Düsseldorf • Los Angeles • Prague • Tokyo • Barcelona • Edinburgh • Luanda • Quebec • Toronto • Basel • Estocolmo • Luxemburg • Riga • Toulouse • Beijing • Florence • Lyon • Rio de Janeiro • Turin • Bergen • Frankfurt • Madrid • Rome • Valencia • Berlin • Geneva • Málaga • Rotterdam • Vancouver • Bern • Glasgow • Manchester • Salzburg • Vantaa • Birmingham • Gothenburg • Manila • San Diego • Venice • Bordeaux • Graz • Marseilles • San Francisco • Vienna • Boston • Hamburg • Melbourne • San José • Vilnius • Brisbane • Helsinki • Miami • San José de Costa Rica • Warsaw • Brussels • HongKong • Milan • San Salvador • Washington DC • Budapest • Houston • Minhen • Santiago • Wellington • Buenos Aires • Istanbul • Monaco • São Paulo • Zagreb • Caïro • Jakarta • Montreal • Seattle • Zürich • Calgary • Jeddah • Moscow • Seoul • Canberra • Johannesburg • Mumbai • Shanghai And much more… • CapeTown • Kiev • Munich • Singapore • Chicago • Kraków • New York • Sint Petersburg
  • 18. Companies we all know about: • GE • Deloitte • Lufthansa • Telefónica • ABB • Deutsche Bank • Maersk • Texas Instruments • Accenture • DHL • McKinsey • Total • Adidas • EADS Airbus • Mercedes • Toyota • Alstom • Ericsson • Merck • UBS • Amazon • Ernst & Young • Microsoft • UN • Apple • Exxon • Nestle • Unilever • AT&T • Facebook • Nike • Vodafone • Audi • Ford • Nokia • Volkswagen AG • BASF • Gazprom • Novartis • Volvo • Bayer • General Motors • Oracle • Walmart • BBC • Goldman Sachs • Orange • Yahoo • Blizzard Entertainment • Google • P&G • BMW • Halliburton • Pfizer And much more… • Boeing • Heineken • Philips • Bosch • Henkel • Porsche • BP • Hilton • PwC • Chevron • HP • Roche • Cisco • HSBC • Samsung • Citigroup • IBM • SAP • Coca Cola • Ikea • Schlumberger • Credit Suisse Group • Intel • Shell • Daimler • JP Morgan • Siemens • Danone • KPMG • Sony • Dell • Loreal • Starbucks