SlideShare a Scribd company logo
1 of 11
Download to read offline
Data Collection and
     Communication
    Paul Joyce CO-FOUNDER, GECKOBOARD




    paul@geckoboard.com - @paulmjoyce

Tuesday, 29 January 13
Overview

               •         Collect

               •         Analyse

               •         Communicate




    Collection and Communication of Data: Tools of the Trade

Tuesday, 29 January 13
Something Free
     • Google Analytics
     • + Yes, you can send server side events!
           o PHP http://code.google.com/p/php-ga/
           o Ruby https://github.com/hybridgroup/gabba
           o Python http://pypi.python.org/pypi/pyga

     • + Solid basic dashboards
           o See Spinnakr blog http://bit.ly/PAlJX1

     •   + Basic reporting is easy but...
     •   - ...power reporting is trickier than it should be
     •   - Blacklist possibility
     •   - Geo won’t work

    Collection Metrics - Rob Hudson,Tools of the Trade
    Startup and Communication of Data: Geckoboard.
                                                              3

Tuesday, 29 January 13
Google Analytics




    Collection Metrics - Rob Hudson,Tools of the Trade
    Startup and Communication of Data: Geckoboard.
                                                         4

Tuesday, 29 January 13
Something More Robust
     • Mixpanel/KISSmetrics
     • +/- Each have their pros and cons - suck ‘em and see
           o http://sachagreif.com/analytics-showdown-kissmetrics-vs-mixpanel/
           o http://founders.getbrandid.com/mixpanel-vs-kissmetrics-part-1-installation

     • + Easy to set up
     • + Good reporting toolset
           o e.g. funnels, segmentation, cohort/retention

     • - Expect to pay when you start using it in anger
     • - Difficult to combine with other data sources
     • - KISSmetrics don’t yet have a (usable) data export API

    Collection Metrics - Rob Hudson,Tools of the Trade
    Startup and Communication of Data: Geckoboard.
                                                                                          5

Tuesday, 29 January 13
Something More
                            Flexible
     • OK, one more data warehouse
     • + Combine internal data from several sources
           o Different granularity
           o Different periodicity

     • + Pre-aggregate metrics for easy digestion
     • + Snapshots - a time machine for your data
     • + Dimensionally modeled (star-schemas) for ease of ad-
       hoc reporting
     • - ETL overhead
     • - Need SQL knowledge

    Collection Metrics - Rob Hudson,Tools of the Trade
    Startup and Communication of Data: Geckoboard.
                                                                6

Tuesday, 29 January 13
Something For The
                    Engineers
     • StatsD
           o   Listens for messages on a UDP port
           o   Pulls out the data
           o   Flushes to Graphite
           o   https://github.com/etsy/statsd/

     • Graphite
           o Powerful graphing (time series) engine
           o http://graphite.wikidot.com/


     •   http://codeascraft.etsy.com/2011/02/15/measure-anything-measure-
         everything/



    Collection Metrics - Rob Hudson,Tools of the Trade
    Startup and Communication of Data: Geckoboard.
                                                                            7

Tuesday, 29 January 13
Something For The
                     Analysts
     • Cloud Based BI
     • + Combine data from multiple sources
           o Internal & external

     • + Great for deep diving
           o “Unknown unknowns”

     • - Setup and configuration is non-trivial
     • - Be prepared to pay




    Collection Metrics - Rob Hudson,Tools of the Trade
    Startup and Communication of Data: Geckoboard.
                                                         8

Tuesday, 29 January 13
Some Tools
    • Web App Analytics
          o Google Analytics, Mixpanel, KISSmetrics, GoSquared, Chartbeat, Woopra, Clicky

    • Mobile Analytics
          o Flurry, Apsalar, Localytics

    • BI Tools
          o GoodData, RJ Metrics, Chart.io, BIME Analytics

    • A/B Testing
          o Optimizely, Visual Website Optimizer, Unbounce, Google Website Optimizer

    • Specialised Tools
          o Totango, Aptegic




    Collection Metrics - Rob Hudson,Tools of the Trade
    Startup and Communication of Data: Geckoboard.
                                                                                            9

Tuesday, 29 January 13
How We Do It
     • GA & GoSquared for web analytics
     • Mixpanel for event tracking
     • Data warehouse fed from a daily build of 2 internal
       databases
     • Custom reporting tool (customer CHI etc)
     • Excel
     • Geckoboard for communication




    Collection Metrics - Rob Hudson,Tools of the Trade
    Startup and Communication of Data: Geckoboard.
                                                             10

Tuesday, 29 January 13
How We Do It




    Collection Metrics - Rob Hudson,Tools of the Trade
    Startup and Communication of Data: Geckoboard.
                                                         11

Tuesday, 29 January 13

More Related Content

Similar to Data collection & communication

Continuum Analytics and Python
Continuum Analytics and PythonContinuum Analytics and Python
Continuum Analytics and PythonTravis Oliphant
 
Games Industry Analytics Forum 2 - Plumbee
Games Industry Analytics Forum 2 - PlumbeeGames Industry Analytics Forum 2 - Plumbee
Games Industry Analytics Forum 2 - PlumbeeGIAF
 
Building a Data Driven Company
Building a Data Driven CompanyBuilding a Data Driven Company
Building a Data Driven CompanyMaciej Mróz
 
dataviz on d3.js + elasticsearch
dataviz on d3.js + elasticsearchdataviz on d3.js + elasticsearch
dataviz on d3.js + elasticsearchMathieu Elie
 
VoxxedDays Bucharest 2017 - Powering interactive data analysis with Google Bi...
VoxxedDays Bucharest 2017 - Powering interactive data analysis with Google Bi...VoxxedDays Bucharest 2017 - Powering interactive data analysis with Google Bi...
VoxxedDays Bucharest 2017 - Powering interactive data analysis with Google Bi...Márton Kodok
 
Partner webinar presentation aws pebble_treasure_data
Partner webinar presentation aws pebble_treasure_dataPartner webinar presentation aws pebble_treasure_data
Partner webinar presentation aws pebble_treasure_dataTreasure Data, Inc.
 
Big Data at a Gaming Company: Spil Games
Big Data at a Gaming Company: Spil GamesBig Data at a Gaming Company: Spil Games
Big Data at a Gaming Company: Spil GamesRob Winters
 
Introduction to Big Data
Introduction to Big DataIntroduction to Big Data
Introduction to Big DataRoi Blanco
 
Using big data_to_your_advantage
Using big data_to_your_advantageUsing big data_to_your_advantage
Using big data_to_your_advantageJohn Repko
 
Business Intelligence Open Source
Business Intelligence Open SourceBusiness Intelligence Open Source
Business Intelligence Open SourceRoberto Marchetto
 
Workshop on Google Cloud Data Platform
Workshop on Google Cloud Data PlatformWorkshop on Google Cloud Data Platform
Workshop on Google Cloud Data PlatformGoDataDriven
 
Denodo DataFest 2016: Comparing and Contrasting Data Virtualization With Data...
Denodo DataFest 2016: Comparing and Contrasting Data Virtualization With Data...Denodo DataFest 2016: Comparing and Contrasting Data Virtualization With Data...
Denodo DataFest 2016: Comparing and Contrasting Data Virtualization With Data...Denodo
 
DevTalks Keynote Powering interactive data analysis with Google BigQuery
DevTalks Keynote Powering interactive data analysis with Google BigQueryDevTalks Keynote Powering interactive data analysis with Google BigQuery
DevTalks Keynote Powering interactive data analysis with Google BigQueryMárton Kodok
 
"Building Data Foundations and Analytics Tools Across The Product" by Crystal...
"Building Data Foundations and Analytics Tools Across The Product" by Crystal..."Building Data Foundations and Analytics Tools Across The Product" by Crystal...
"Building Data Foundations and Analytics Tools Across The Product" by Crystal...Tech in Asia ID
 
Data Integration and Data Warehousing for Cloud, Big Data and IoT: 
What’s Ne...
Data Integration and Data Warehousing for Cloud, Big Data and IoT: 
What’s Ne...Data Integration and Data Warehousing for Cloud, Big Data and IoT: 
What’s Ne...
Data Integration and Data Warehousing for Cloud, Big Data and IoT: 
What’s Ne...Rittman Analytics
 
DevOps for Data Engineers - Automate Your Data Science Pipeline with Ansible,...
DevOps for Data Engineers - Automate Your Data Science Pipeline with Ansible,...DevOps for Data Engineers - Automate Your Data Science Pipeline with Ansible,...
DevOps for Data Engineers - Automate Your Data Science Pipeline with Ansible,...Mihai Criveti
 
OBIEE, Endeca, Hadoop and ORE Development (on Exalytics) (ODTUG 2013)
OBIEE, Endeca, Hadoop and ORE Development (on Exalytics) (ODTUG 2013)OBIEE, Endeca, Hadoop and ORE Development (on Exalytics) (ODTUG 2013)
OBIEE, Endeca, Hadoop and ORE Development (on Exalytics) (ODTUG 2013)Mark Rittman
 
Open source for customer analytics
Open source for customer analyticsOpen source for customer analytics
Open source for customer analyticsMatthias Funke
 
Levelling up your data infrastructure
Levelling up your data infrastructureLevelling up your data infrastructure
Levelling up your data infrastructureSimon Belak
 
Making operations visible - Nick Gallbreath
Making operations visible - Nick GallbreathMaking operations visible - Nick Gallbreath
Making operations visible - Nick GallbreathDevopsdays
 

Similar to Data collection & communication (20)

Continuum Analytics and Python
Continuum Analytics and PythonContinuum Analytics and Python
Continuum Analytics and Python
 
Games Industry Analytics Forum 2 - Plumbee
Games Industry Analytics Forum 2 - PlumbeeGames Industry Analytics Forum 2 - Plumbee
Games Industry Analytics Forum 2 - Plumbee
 
Building a Data Driven Company
Building a Data Driven CompanyBuilding a Data Driven Company
Building a Data Driven Company
 
dataviz on d3.js + elasticsearch
dataviz on d3.js + elasticsearchdataviz on d3.js + elasticsearch
dataviz on d3.js + elasticsearch
 
VoxxedDays Bucharest 2017 - Powering interactive data analysis with Google Bi...
VoxxedDays Bucharest 2017 - Powering interactive data analysis with Google Bi...VoxxedDays Bucharest 2017 - Powering interactive data analysis with Google Bi...
VoxxedDays Bucharest 2017 - Powering interactive data analysis with Google Bi...
 
Partner webinar presentation aws pebble_treasure_data
Partner webinar presentation aws pebble_treasure_dataPartner webinar presentation aws pebble_treasure_data
Partner webinar presentation aws pebble_treasure_data
 
Big Data at a Gaming Company: Spil Games
Big Data at a Gaming Company: Spil GamesBig Data at a Gaming Company: Spil Games
Big Data at a Gaming Company: Spil Games
 
Introduction to Big Data
Introduction to Big DataIntroduction to Big Data
Introduction to Big Data
 
Using big data_to_your_advantage
Using big data_to_your_advantageUsing big data_to_your_advantage
Using big data_to_your_advantage
 
Business Intelligence Open Source
Business Intelligence Open SourceBusiness Intelligence Open Source
Business Intelligence Open Source
 
Workshop on Google Cloud Data Platform
Workshop on Google Cloud Data PlatformWorkshop on Google Cloud Data Platform
Workshop on Google Cloud Data Platform
 
Denodo DataFest 2016: Comparing and Contrasting Data Virtualization With Data...
Denodo DataFest 2016: Comparing and Contrasting Data Virtualization With Data...Denodo DataFest 2016: Comparing and Contrasting Data Virtualization With Data...
Denodo DataFest 2016: Comparing and Contrasting Data Virtualization With Data...
 
DevTalks Keynote Powering interactive data analysis with Google BigQuery
DevTalks Keynote Powering interactive data analysis with Google BigQueryDevTalks Keynote Powering interactive data analysis with Google BigQuery
DevTalks Keynote Powering interactive data analysis with Google BigQuery
 
"Building Data Foundations and Analytics Tools Across The Product" by Crystal...
"Building Data Foundations and Analytics Tools Across The Product" by Crystal..."Building Data Foundations and Analytics Tools Across The Product" by Crystal...
"Building Data Foundations and Analytics Tools Across The Product" by Crystal...
 
Data Integration and Data Warehousing for Cloud, Big Data and IoT: 
What’s Ne...
Data Integration and Data Warehousing for Cloud, Big Data and IoT: 
What’s Ne...Data Integration and Data Warehousing for Cloud, Big Data and IoT: 
What’s Ne...
Data Integration and Data Warehousing for Cloud, Big Data and IoT: 
What’s Ne...
 
DevOps for Data Engineers - Automate Your Data Science Pipeline with Ansible,...
DevOps for Data Engineers - Automate Your Data Science Pipeline with Ansible,...DevOps for Data Engineers - Automate Your Data Science Pipeline with Ansible,...
DevOps for Data Engineers - Automate Your Data Science Pipeline with Ansible,...
 
OBIEE, Endeca, Hadoop and ORE Development (on Exalytics) (ODTUG 2013)
OBIEE, Endeca, Hadoop and ORE Development (on Exalytics) (ODTUG 2013)OBIEE, Endeca, Hadoop and ORE Development (on Exalytics) (ODTUG 2013)
OBIEE, Endeca, Hadoop and ORE Development (on Exalytics) (ODTUG 2013)
 
Open source for customer analytics
Open source for customer analyticsOpen source for customer analytics
Open source for customer analytics
 
Levelling up your data infrastructure
Levelling up your data infrastructureLevelling up your data infrastructure
Levelling up your data infrastructure
 
Making operations visible - Nick Gallbreath
Making operations visible - Nick GallbreathMaking operations visible - Nick Gallbreath
Making operations visible - Nick Gallbreath
 

Recently uploaded

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 

Recently uploaded (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 

Data collection & communication

  • 1. Data Collection and Communication Paul Joyce CO-FOUNDER, GECKOBOARD paul@geckoboard.com - @paulmjoyce Tuesday, 29 January 13
  • 2. Overview • Collect • Analyse • Communicate Collection and Communication of Data: Tools of the Trade Tuesday, 29 January 13
  • 3. Something Free • Google Analytics • + Yes, you can send server side events! o PHP http://code.google.com/p/php-ga/ o Ruby https://github.com/hybridgroup/gabba o Python http://pypi.python.org/pypi/pyga • + Solid basic dashboards o See Spinnakr blog http://bit.ly/PAlJX1 • + Basic reporting is easy but... • - ...power reporting is trickier than it should be • - Blacklist possibility • - Geo won’t work Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 3 Tuesday, 29 January 13
  • 4. Google Analytics Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 4 Tuesday, 29 January 13
  • 5. Something More Robust • Mixpanel/KISSmetrics • +/- Each have their pros and cons - suck ‘em and see o http://sachagreif.com/analytics-showdown-kissmetrics-vs-mixpanel/ o http://founders.getbrandid.com/mixpanel-vs-kissmetrics-part-1-installation • + Easy to set up • + Good reporting toolset o e.g. funnels, segmentation, cohort/retention • - Expect to pay when you start using it in anger • - Difficult to combine with other data sources • - KISSmetrics don’t yet have a (usable) data export API Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 5 Tuesday, 29 January 13
  • 6. Something More Flexible • OK, one more data warehouse • + Combine internal data from several sources o Different granularity o Different periodicity • + Pre-aggregate metrics for easy digestion • + Snapshots - a time machine for your data • + Dimensionally modeled (star-schemas) for ease of ad- hoc reporting • - ETL overhead • - Need SQL knowledge Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 6 Tuesday, 29 January 13
  • 7. Something For The Engineers • StatsD o Listens for messages on a UDP port o Pulls out the data o Flushes to Graphite o https://github.com/etsy/statsd/ • Graphite o Powerful graphing (time series) engine o http://graphite.wikidot.com/ • http://codeascraft.etsy.com/2011/02/15/measure-anything-measure- everything/ Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 7 Tuesday, 29 January 13
  • 8. Something For The Analysts • Cloud Based BI • + Combine data from multiple sources o Internal & external • + Great for deep diving o “Unknown unknowns” • - Setup and configuration is non-trivial • - Be prepared to pay Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 8 Tuesday, 29 January 13
  • 9. Some Tools • Web App Analytics o Google Analytics, Mixpanel, KISSmetrics, GoSquared, Chartbeat, Woopra, Clicky • Mobile Analytics o Flurry, Apsalar, Localytics • BI Tools o GoodData, RJ Metrics, Chart.io, BIME Analytics • A/B Testing o Optimizely, Visual Website Optimizer, Unbounce, Google Website Optimizer • Specialised Tools o Totango, Aptegic Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 9 Tuesday, 29 January 13
  • 10. How We Do It • GA & GoSquared for web analytics • Mixpanel for event tracking • Data warehouse fed from a daily build of 2 internal databases • Custom reporting tool (customer CHI etc) • Excel • Geckoboard for communication Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 10 Tuesday, 29 January 13
  • 11. How We Do It Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 11 Tuesday, 29 January 13