Great British Chefs - Social Media Week 2012
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How Social Media & Collaboration Change The Way We Eat - Our Presentation at Social Media Week - more speakers & event summary here http://socialmediaweek.org/event/?event_id=1665
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Great British Chefs - Social Media Week 2012
- 1. Ollie Lloyd CEO Great British Chefs #SMWFoodSocial
- 3. GREAT BRITISH CHEFS A premium brand, uniting the best chefs from across Britain under a series of socially vibrant media platforms We have created hundreds of recipes, films, apps and how-to cook videos Our business is built on selling apps, exclusive experiences and through appropriate brand partnerships
- 4. OUR FIRST 6 MONTHS
- 5. REGIONAL AND STYLISTIC DIVERSITY Marcello Tully Martin Wishart Tony Borthwick Simon Rogan Geoffrey Smeddle Marc Wilkinson Frances Atkins James Sommerin Bryan Webb Daniel Clifford Mary Ann Gilchrist Galton Blackiston Will Holland Kevin Mangeollis Nathan Outlaw Marcus Wareing Paul Ainsworth Alfred Prasad Simon Hulstone Bruno Loubet Josh Eggleton Stephen Crane Shaun Rankin Adam Simmonds Robert Thompson Gary jones Mark Poyton
- 8. SOUPS Dominic Chapman Shaun Rankin Stephen Crane Butternut Squash soup Chilled watercress soup Jerusalem artichoke soup Adam Gray Shay Cooper Adam Gray Parsnip and apple soup Chilled broccoli soup Spinach soup with wild garlic toasts
- 9. DUCK Bryan Webb – Breast of Madgett’s farm Stephen Crane – Honey roasted breast Marcus Wareing – Braised and roasted duck of Gressingham duck with cherries whole duck Galton Blackiston – Roast Gressingham Matthew Tomkinson – Honey roasted Phil Carnegie – Duck confit tortellini duck crowns breast of duck
- 10. ICE CREAMS Kevin Mangeolles– Earl Grey tea ice Adam Simmonds – Fennel pollen ice Robert Thompson – Peanut ice cream cream cream Mark Jordan – Black butter ice cream Galton Blackiston - Stout ice cream Adam Simmonds – Strawberry ice cream
- 16. OR WHY I BELIEVE WE ARE BIGGER ON FACEBOOK THAN CHANNEL 4 FOOD, DELIA, DELICIOUS MAGAZINE AND THE GREAT BRITISH BAKE OFF
- 18. AFTER ONLY 8 MONTHS #SMWFoodSocial
- 20. WHAT IS THE TRICK? #SMWFoodSocial
- 21. COLLABORATION AND SOME ADVERTISING #SMWFoodSocial
- 22. IT IS NOT ONLY ABOUT US #SMWFoodSocial
- 23. IT IS ABOUT OUR COMMUNITY AND US #SMWFoodSocial
- 25. CHEFS ENGAGING
- 26. FORGOTTEN FEAST
- 27. WHAT OUR COMMUNITY ARE COOKING
- 29. CIRCLES OF PARTNERSHIPS Twitter followers Bloggers Restaurants Facebook fans Chefs
- 31. MAKE WORTHY OF SHARING MAKE IT LOOK GREAT #SMWFoodSocial
- 32. & ASK OPEN QUESTIONS #SMWFoodSocial
- 33. HOW DO YOU DO? WHAT WOULD YOU? TELL US HOW? COULD YOU SHARE? #SMWFoodSocial
- 34. OPEN QUESTIONS “OPEN” QUESTIONS #SMWFoodSocial
- 35. “WHAT DO YOU THINK OF MY NEW LOOK? WHAT’S THE BEST BIT?” #SMWFoodSocial
- 36. “I HAVE A NEW PRODUCT – BUY IT NOW” FIVE TIMES IN A ROW #SMWFoodSocial
- 37. IT IS NOT ABOUT YOU RICHARD FROM MOO.COM #SMWFoodSocial
- 38. SO IF YOU INTERESTED IN COLLABORATING LET US KNOW info@greatbritishchefs.com @gbchefs on Twitter #SMWFoodSocial
- 39. #SMWFoodSocial
Editor's Notes
- Editorial content from the food gurus of the UKSocial media Target audience: