Slides and notes from Shane Stiles, President of Gate 39 Media's presentation “Anatomy of an Online Marketing Campaign: Generating Futures Trading Leads Online” at the National Introducing Brokers Association Conference Chicago 2011.
Every week we get a request from a broker with questions like:
• How do I generate leads for my futures brokerage?
• We’ve bought some banner ads, but what do we do next?
• How do I advertise on futures and financial websites?
• How do I get leads from Google / How do I use Google AdWords
Generating leads is more than just putting up a website, buying ads online, and pointing them to your home page. Shane has identified Five Steps to Generating Futures Leads Online, they are: Define, Create, Advertise + Promote, Monitor, and Adjust.
These slides cover the Five Steps to Generating Futures Leads Online and the tasks associated with them.
At Gate 39 Media, we help Futures Brokers generate futures leads for their businesses. Our clients range from small one-man brokerage firms to large FCM’s. Our applications generate hundreds of leads per day globally. Need to do some futures marketing? I’m happy to discuss your ideas. Contact me.
Gate 39 Media is a Google AdWords Certified Partner.
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Anatomy of an Online Marketing Campaign: Generating Futures Trading Leads Online
1. Anatomy of an Online Campaign: Generating Leads OnlineShane Stiles, PresidentGate 39 Media NIBA 2011 Chicago ConferenceSeptember 12, 2011 Session Sponsor www.gate39media.com
2. Anatomy of a Marketing Campaign Online Lead Generation Campaign Process Advertise + Promote Monitor Performance Adjust Campaign Define Offer Create Assets
3. What’s the offer? Define Offer Define Create Ad + Promo Monitor Adjust Give to receive—what will you provide in return for a customer’s contact info? Offer must be valuable, relevant, remarkable Should highlight what makes your firm different Unique works best—access to YOUR research, PDF guides, secured website, newsletter, recommendations, databases…