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U T I L I T Y
PRESENTED BY
GARV
EKNOOR
KIRTI
VISHAL
PRESENTED TO
Miss Neha Mam
Utility
What is utility?
•Utility ty can be defined as the amount of
satisfaction derived from the consumption of a
commodity.
• It refers to they want satisfying power of a
commodity
• Level of satisfaction
Types of utility
Cardinal utility Total utility
Ordinal utility Marginal utility
Cardinal utility
It’s assume that you utility is measured or quantifiable that is it can be
measured in some units
 According to this approach, how much utility a consumer obtained
from goods can be expressed in cardinal numbers such as 123 and so
4th
 It is expressed as a quantity measured in units which are called Utils
 Example it can be set that an apple has 10 you tells and mango has 5
utils it implies that utility of an apple is twice that of a mango
Ordinal Utility
Ordinal utility approach is purely subjective and immeasurable
 Preference among goods can The rank using ordinal numbers such as
first , second , third etc .
 Utility from one source may be ‘equal to’ or ‘more than ’ or ‘less than
’ utility from another source. But it is possible to state the difference
between in absolute or numeric units
Total utility and marginal utility
Total utility
Total utility refers to the total satisfaction derived by the
consumer from the consumption of a specific quantity of a
commodity
In other words total utility is some total of utilities derived
from all units consumed
Marginal utility
Marginal utility refers to the additional utility derived
from the consumption of one additional utility of a commodity
MUNth = TUn - Tun-1
Relationship between total
utility and marginal utility
 Total utility curve has a positive slope but it’s
goes on decreasing steadily quantity
consumed is increased. This shows the
marginal utility decreases but is positive as
long as total utility increases
 When total utility is maximum , marginal utility
is zero
 The slope of total utility curve going decreasing
showing that marginal utility is negative . Thus,
when total utility decline marginal utility is
Example
Utilities schedule for mangoes
Units of mango consume
Total utility
(utils)
Marginal utility
(Utils )
0 0 Undefined
1 10 10
2 17 7
3 20 3
4 22 2
5 22 0
6 19 -3
Graph of total utility and marginal
utility
0
5
10
15
20
25
0 2 4 6 8
total
utility
number of mangos
total utility
• Panel A represents its total
marginal utility
• Panel B represents marginal utility
• When total utility increase
marginal utility stays positive
• When total utility is maximum
marginal utility is zero
• When total utility decreases
marginal utility becomes negative -4
-2
0
2
4
6
8
10
12
0 2 4 6 8
marginal
utility
number of mangos
marginal utility
Doubt session
UTILITY

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UTILITY

  • 1. U T I L I T Y PRESENTED BY GARV EKNOOR KIRTI VISHAL PRESENTED TO Miss Neha Mam
  • 3. What is utility? •Utility ty can be defined as the amount of satisfaction derived from the consumption of a commodity. • It refers to they want satisfying power of a commodity • Level of satisfaction
  • 4. Types of utility Cardinal utility Total utility Ordinal utility Marginal utility
  • 5. Cardinal utility It’s assume that you utility is measured or quantifiable that is it can be measured in some units  According to this approach, how much utility a consumer obtained from goods can be expressed in cardinal numbers such as 123 and so 4th  It is expressed as a quantity measured in units which are called Utils  Example it can be set that an apple has 10 you tells and mango has 5 utils it implies that utility of an apple is twice that of a mango
  • 6. Ordinal Utility Ordinal utility approach is purely subjective and immeasurable  Preference among goods can The rank using ordinal numbers such as first , second , third etc .  Utility from one source may be ‘equal to’ or ‘more than ’ or ‘less than ’ utility from another source. But it is possible to state the difference between in absolute or numeric units
  • 7. Total utility and marginal utility Total utility Total utility refers to the total satisfaction derived by the consumer from the consumption of a specific quantity of a commodity In other words total utility is some total of utilities derived from all units consumed Marginal utility Marginal utility refers to the additional utility derived from the consumption of one additional utility of a commodity MUNth = TUn - Tun-1
  • 8. Relationship between total utility and marginal utility
  • 9.  Total utility curve has a positive slope but it’s goes on decreasing steadily quantity consumed is increased. This shows the marginal utility decreases but is positive as long as total utility increases  When total utility is maximum , marginal utility is zero  The slope of total utility curve going decreasing showing that marginal utility is negative . Thus, when total utility decline marginal utility is
  • 11. Utilities schedule for mangoes Units of mango consume Total utility (utils) Marginal utility (Utils ) 0 0 Undefined 1 10 10 2 17 7 3 20 3 4 22 2 5 22 0 6 19 -3
  • 12. Graph of total utility and marginal utility 0 5 10 15 20 25 0 2 4 6 8 total utility number of mangos total utility • Panel A represents its total marginal utility • Panel B represents marginal utility • When total utility increase marginal utility stays positive • When total utility is maximum marginal utility is zero • When total utility decreases marginal utility becomes negative -4 -2 0 2 4 6 8 10 12 0 2 4 6 8 marginal utility number of mangos marginal utility