Lectures on New Product Development Ganesh N. Prabhu (http://in.linkedin.com/pub/ganesh-prabhu/10/498/8b6) An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. These 5 hours of edited lectures from an IIMB class in 2014 cover topics, tools and techniques that are used in the effective design and development of new products. The other 25 hours of case discussions, guest talks & project presentations are excluded in this collection.

1. Lectures on New Product Development
Ganesh N. Prabhu
http://in.linkedin.com/pub/ganesh-prabhu/10/498/8b6
An effective process for conceiving, developing and launching new products or services is critical to
becoming competitive in most industries. These 5 hours of edited lectures from an IIMB class in 2014
cover topics, tools and techniques that are used in the effective design and development of new products.
The other 25 hours of case discussions, guest talks & project presentations are excluded in this collection.
No Topic Lecture and Readings
0 Course Introduction https://vimeo.com/89012286 (8.42 min)
1 Business Models https://vimeo.com/87760842 (17.11 min)
Read: How to Identify New Business Models
2 Product Development Process https://vimeo.com/84479169 (31.40 min)
Read: The Innovation Value Chain
3 Product Development Opportunities https://vimeo.com/84479170 (30.22 min)
Read: Thinking in New Boxes
4 User Centered Product Development https://vimeo.com/85087959 (41.07 min)
Read: Understanding User Needs
5 Product Concept Testing and Selection https://vimeo.com/85087960 (5.53 min)
Read: Note on Lead User Research
6 Developing Product-Service
Combinations
https://vimeo.com/85591264 (31.39 min)
Read: Product Development for Services
7 Organizing for Product Development https://vimeo.com/86180721 (8.39 min)
8 Modularity – Manufacturing –
Prototyping
https://vimeo.com/86180720 (44.11 min)
Read: Overview of Modular Product Development
9 Achieving Product Integrity https://vimeo.com/86886481 (30.26 min)
Read: The Power of Product Integrity
10 Design Thinking - User Tool Kits https://vimeo.com/87469633 (18.43 min)
Read: Design Thinking
Read: Shifting Innovation to Users via Toolkits
11 Creating Demand for New Products https://vimeo.com/88506972 (18.33 min)
Read: Eager Sellers Stony Buyers
12 New Product Business Plans https://vimeo.com/89224541 (6.32 min)
Read: Innovation Killers: How Financial Tools Destroy
Your Capacity to Do New Things
List of Readings
1. Read: How to Identify New Business Models (Sloan Management Review – Reprint 53214)
2. Read: The Innovation Value Chain (Harvard Business Review - R0706J)
3. Read: Thinking in New Boxes (BCG https://www.bcg.com/documents/file23259.pdf
4. Read: Understanding User Needs (Harvard Business School – 9-695-051)
5. Read: Note on Lead User Research (Harvard Business School – 9-699-014)
6. Read: Product Development for Services (Academy ofManagement Executive, 1999:13:3:64-76)
7. Read: Overview of Modular Product Development, Huang 2000.
http://alvarestech.com/temp/PDP2011/CDAndrea/MODULARIDADE/HUANG%202000.pdf
8. Read: The Power of Product Integrity (Harvard Business Review – R90306E)
9. Read: Design Thinking (Harvard Business Review – R0806E)
10. Read: Shifting Innovation to Users via Toolkits (Hipple/Katz Management Science 2002:48:7:821-833)
11. Read: Eager Sellers Stony Buyers (Harvard Business Review – R0606F)
12. Read: Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things (R0801F)