SlideShare a Scribd company logo
1 of 10
Download to read offline
“Parking Frenzy 2.0” by Games2win:
  The #1 Game App in the world!

        5 Tipping Points
     & what they taught us.
Data Point:
On the 7th of June’12, our Parking Frenzy 2.0
game became the No.1 Game & No.1
Overall App in the USA.
Tipping Point 1:
We trended towards #1 in the UK, Australia and
other countries before the US became No. 1




                          #1 App on the
                           USA iTunes
                              Store
Tipping Point 2:
On the day we achieved Rank No.1 in the USA,
our download velocity stabilized at 450k App
installs per day.



                                  #1 App on the
                                   iTunes Store
Tipping Point 3:
To achieve Rank No.1 in the USA, the App had
been downloaded 1.5 million times (globally)
within 8 days of its launch.




                                   #1 App
                                   position
Tipping Point 4:
On the day of reaching the No.1 rank, this is what
the download data of the top countries looked like.
Tipping Point 5:
Daily Active Users (DAUs) climbed to about 600k
on the day we reached Rank No.1 and stabilized
from that day onwards.




                                  #1 App
                                  position
5 pointer Summary
1. Build support : Attain download volumes in other relevant
   geographies.

2. Watch your growth rate : we improved by 100K each day
   before peaking at 450K downloads a day.
3. Get 1.5 million downloads globally : The faster it’s done,
   the more likely it will reach the No.1 spot.
4. Aim to be #1 on the iTunes USA Store : it’s the Holy Grail
   of App Ranks, is the toughest to reach and gets you
   maximum recognition.
5. Virality through Daily Active Users : Users drive organic
   downloads. We needed at least 600k DAUs a day!
Important Notes
• Games2win did not invest in any advertising or marketing or
   promoting ‘Parking Frenzy 2.0’. All the metrics are ‘organic’
   and generated via the iStores directly.
• The charts are from our accounts at flurry & appfigures.com
• The ‘intent’ of sharing this data (which few publishers share) is
   to help developers gain some insights about what to expect to
   reach the No.1 position on the iTunes App stores on the basis
   of our experience. Please note that each app is unique &
   hence data cannot be generalized.
• Also review our important blog that covers subjective
   discussion on the Parking Frenzy 2.0 success - The 5 lessons
   we learnt from our No.1 iTunes Game - Parking Frenzy
Visit our Business blog
  Games2winmedia.com
                                     Contact

Alok Kejriwal -                     Tejas Shah -                   Mahesh Khambadkone -
CEO and Co-Founder                  Business Intelligence          COO and Co-Founder
E-mail – alok@games2win.com         E-mail – tejas@games2win.com   E-mail – mahesh@games2win.com
Facebook – facebook.com/rodinhood   LinkedIn – Tejas Shah          LinkedIn – Mahesh Khambadkone
LinkedIn – Alok Kejriwal            Twitter – @tejas986            Twitter – @khambadkone
Twitter – @rodinhood

More Related Content

Recently uploaded

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 

Recently uploaded (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 

5 Interesting Tipping points and what they taught us via our No.1 game Parking Frenzy

  • 1. “Parking Frenzy 2.0” by Games2win: The #1 Game App in the world! 5 Tipping Points & what they taught us.
  • 2. Data Point: On the 7th of June’12, our Parking Frenzy 2.0 game became the No.1 Game & No.1 Overall App in the USA.
  • 3. Tipping Point 1: We trended towards #1 in the UK, Australia and other countries before the US became No. 1 #1 App on the USA iTunes Store
  • 4. Tipping Point 2: On the day we achieved Rank No.1 in the USA, our download velocity stabilized at 450k App installs per day. #1 App on the iTunes Store
  • 5. Tipping Point 3: To achieve Rank No.1 in the USA, the App had been downloaded 1.5 million times (globally) within 8 days of its launch. #1 App position
  • 6. Tipping Point 4: On the day of reaching the No.1 rank, this is what the download data of the top countries looked like.
  • 7. Tipping Point 5: Daily Active Users (DAUs) climbed to about 600k on the day we reached Rank No.1 and stabilized from that day onwards. #1 App position
  • 8. 5 pointer Summary 1. Build support : Attain download volumes in other relevant geographies. 2. Watch your growth rate : we improved by 100K each day before peaking at 450K downloads a day. 3. Get 1.5 million downloads globally : The faster it’s done, the more likely it will reach the No.1 spot. 4. Aim to be #1 on the iTunes USA Store : it’s the Holy Grail of App Ranks, is the toughest to reach and gets you maximum recognition. 5. Virality through Daily Active Users : Users drive organic downloads. We needed at least 600k DAUs a day!
  • 9. Important Notes • Games2win did not invest in any advertising or marketing or promoting ‘Parking Frenzy 2.0’. All the metrics are ‘organic’ and generated via the iStores directly. • The charts are from our accounts at flurry & appfigures.com • The ‘intent’ of sharing this data (which few publishers share) is to help developers gain some insights about what to expect to reach the No.1 position on the iTunes App stores on the basis of our experience. Please note that each app is unique & hence data cannot be generalized. • Also review our important blog that covers subjective discussion on the Parking Frenzy 2.0 success - The 5 lessons we learnt from our No.1 iTunes Game - Parking Frenzy
  • 10. Visit our Business blog Games2winmedia.com Contact Alok Kejriwal - Tejas Shah - Mahesh Khambadkone - CEO and Co-Founder Business Intelligence COO and Co-Founder E-mail – alok@games2win.com E-mail – tejas@games2win.com E-mail – mahesh@games2win.com Facebook – facebook.com/rodinhood LinkedIn – Tejas Shah LinkedIn – Mahesh Khambadkone LinkedIn – Alok Kejriwal Twitter – @tejas986 Twitter – @khambadkone Twitter – @rodinhood