13. #1 Target Your Largest Donors Who Have Not Yet Given This YearAND JUST ASK! And if those larger donors can’t give this year, call on them anyway and love them a lot. 10
14. 11 #2 Make a plan! It sets everything up in your favor.
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17. 14 #4: Segment: Customize Strategies for Different Types of Donors
22. #6 Put Your Solicitation Right Up Front in the Letter
23. Add Credibility to Your Appeal Track record . . . TransparencyList your board membersPost your 990 Professional looking web siteEndorsementsLongevity
43. 38 From: Cross Currents Chamber Music Arts Festival Date: June 24, 2010 10:45:26 AM EDT To: gp@gailperry.com Subject: Not your rich uncle's gala One Romantic Gala You Won't Want to Miss Cross Currents Festival Gala The perfect end to your July 4th weekend. Dear Gail, This Fourth of July weekend, come back from the beach on Monday, the 5th a few hours early. Hire a sitter and tuck the kids into bed. Dress up and get ready to enjoy one of the most romantic events of the season, watching the sun set from the 15th floor of the beautiful new CAPTRUST Tower at North Hills. Enjoy a cool glass of wine, some tasty hors d'oeuvres, and the musical magic of the Brussels Chamber Orchestra. Then, dance the night away to the bossa nova sway of the Pierre Anckaert Jazz Quintet and the Hot Atlanta sound of the Will Scruggs Jazz Fellowship.
44. 39 Not Your Rich Uncle's Fundraiser Fundraisers are usually stuffy. This one is not. They always raise money for a good cause, but generally cost more than most people can afford. Our good cause is building a world class music festival in Raleigh and Cary, anchored by the Brussels Chamber Orchestra and featuring international soloists, members of the NC Symphony, the Mallarme Chamber Players and a host of other chamber musicians, like jazz artists. The Cross Currents Festival not only believes in pushing the boundaries of classical chamber music but in opening doors to new ideas and new places where music can and should be enjoyed. That's why we've taken our Gala to the 15th floor of the CAPTRUST Tower. We think you'll not only love the music, but you'll also enjoy the view.
49. Successful Fundraising in a Tough Economy “Persistence is key especially when budgets are tight” -NC Congressman Bob Etheridge upon giving one of my clients a check for $1 million 44
50. October 28 Webinar: Secrets to “Managing Up” – How to Gently Inspire, Lead and Train your Board and CEO to Do What You Need Them To Do Free Audio Download: Asking for Gifts, How to Never Ever Get Turned Down www.gailperry.com Sign Up for Gail’s NEWSLETTER www.gailperry.com LinkedIn, Facebook and Twitter 45
