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Google+ Pages for Business:
Recommendations
© 2011 Gage Marketing Group. All Rights Reserved
Abstract
•   Google+ launched Pages for Business on November 7, 2011
•   Google is the dominant player in search with 65-70% market share
•   Google+ already amplifies organic and paid search outcomes. It is likely
    that near-term changes will create additional opportunities and threats
    related to advertising which clients must be prepared to manage
•   Digital word of mouth (WOM) will continues to be more and more
    important as +1’s and relationships in G+ become more prominent and
    important to volume and quality of search traffic and conversions
•   Recent changes to Google’s search algorithm to reward brands that
    continually develop fresh, relevant, popular content means content
    marketing sophistication is now essential to both social and search; thus,
    social media is even less optional now than it used to be
•   Gage clients will benefit by embracing Google+, even in its early,
    primitive state. Conversely, clients who do not incorporate Google+ will
    be increasingly at risk of ceding ground to competitors, especially in
    regard to Google-based search marketing outcomes. Gage can help.
© 2011 Gage Marketing Group. All Rights Reserved
What is Google+?

• G+ is a collection of different services bundled into a single user
  experience and accessible at http://plus.google.com:
    – Profile (similar to a Facebook profile)
    – Stream (a newsfeed on the default page)
    – Sparks (a recommendation engine)
    – Hangouts (a video chat service)
    – Huddle (a group texting service)
    – Circles (a friend management service)
    – Photos (a photo sharing service)
    – Games (similar to Facebook games)


    – NEW AS OF November 7, 2011: Business Pages
      (similar to Facebook pages)
© 2011 Gage Marketing Group. All Rights Reserved
 Why Should I Worry About
Google+ Pages for Business?
© 2011 Gage Marketing Group. All Rights Reserved
Unprecedented Growth…




      Image credit:: http://www.zurmat.com/2011/07/22/google-plus-growth-vs-other-social-networks/
© 2011 Gage Marketing Group. All Rights Reserved
Why Google is serious about G+

                           Google is deeply
                           concerned about Facebook
                           eroding ad revenues; they
                           hope Google+ can reverse
                           these trends
© 2011 Gage Marketing Group. All Rights Reserved
G+ is not going to go away
• G+ is critical for Google because:
    – It drives longer and more frequent sessions
    – It may make Google again the most popular online, and
      thus…
    – It may protect and even grow Google’s online ad spending
      revenues for decades to come

  Every time users log in, they are re-
      exposed to all services and
                                                Notifications are key to
  tools, which collect data and drive
                                             driving repeat sessions in G+
                sessions
© 2011 Gage Marketing Group. All Rights Reserved
How Google has already integrated
  Social and Search with Google+
© 2011 Gage Marketing Group. All Rights Reserved
The “       ”




  • Launched in June 2011
  • Similar to - but an expansion on - Facebook
  • Is a tacit endorsement to your social network of:
        • Content (example: an article or video)
        • URL (example: in search results or on website)
        • Google+ post (example: a status update)
Why the “                    ”?
2/3rds of the economy is influenced by personal recommendations.           McKinsey & Company

                                 Gartner      20% of consumers are key influencers of purchasing
                                                      activities of 74% of the population.


Consumers mention 56 brands in conversation per week.            Keller Fay

                                                             62% of these discussions are positive.


Each peer recommendation reaches 150 people on the social web.       Forrester

                                        Less than 25% of people say they trust emails they sign up for.



1 in 3 people come to a brand through a recommendation.          Weber Shandwick

                                Bain & Co.        The most recommended company in any given
                                                    category grows 2.5x the category average.


40% of advocates answer, comment, or give opinions                  Yahoo! and
online several times each week.                                     Comscore
                                                                                                          10
© 2011 Gage Marketing Group. All Rights Reserved
The “   ”

            • Appears to Google
              users, their social
              network, and the
              general public in
              slightly different ways



            • +1 button on websites
              drives more +1’s
            • +1’s = Personal
              recommendations to
              drive “pre-qualified”
              traffic
© 2011 Gage Marketing Group. All Rights Reserved
The “        ”
• +1’s are also stored in a tab on Google+ profiles for easy
  access. Users can opt to show their +1 tab, or keep it private –
  “micro-bookmarking”
• +1 tab intended to let users manage from a single destination
© 2011 Gage Marketing Group. All Rights Reserved
The “        ”
• +1 is Google’s way of incorporating personal
  recommendations into search results in a transformative way:
   • Recommendations from:
        • Personal networks
          (example: “Steve, Roger, and Bill +1’d this”)
        • General public, in aggregate
          (example: “[URL] has1,200    ’s”)
        • Yourself
          (example: “you +1’d this at some point in the past”)
• +1 is a BIG DEAL because it means brands with more +1’s will
  get more (and more qualified!) Google search traffic
© 2011 Gage Marketing Group. All Rights Reserved
How G+ Now Affects Search

• Google’s organic search results are affected by whether
  user has added a brand to their Google+ Circles




   (Hovering over the Ford Motor Company link displays this)




• This means the more popular your brand is in G+,
  the better your results are likely to be
© 2011 Gage Marketing Group. All Rights Reserved
G+ Will Change Ad Targeting
• Advertising in social is different because you can target
  based on user profiles, which are proven to generate better
  ads and higher return on advertising spend

   – Google has always been ahead in search, but not social

   – Google search targets on need (keywords)

   – Social networks target on profiles (identity, interest, friends)

• Google+ will be able to add the power of profiles to need to
  provide brands with a new targeting capability
© 2011 Gage Marketing Group. All Rights Reserved
G+ Will Also Change Analytics
• Because search outcomes will be affected by social and
  Google+, it will be necessary for all brands who use Google
  for paid search to use a Google Analytics account to track
  social’s effects on search outcomes
• Brands should start exploring and experimenting now so they
  are prepared to defend and improve search outcomes as
  Google+ performance is increasingly integrated into
  Google’s search algorithm
© 2011 Gage Marketing Group. All Rights Reserved
Starting a Google+ Page Now: Pros & Cons
Cons (-)                                          Pros (+)
Audience & Outcomes
  G+ audience is still mostly early adopters        G+ already has 40M users and is growing
  across a narrower band of demographics,           faster than any other network
  industries, interests than all other top-tier
  social networks
  There is currently no inorganic method for        There is already a known, significant Paid
  building an audience in G+ (e.g., no              and Organic Google search impact from
  advertising or promotional capability)            Google+ activity
                                                    Google’s search algorithm has already
                                                    been modified to favor newer content
                                                    (which favors social media content) and
                                                    will probably soon also favor G+ content
Functionality & Capability
  Because there is no API, G+ cannot be             G+ already offers some groundbreaking
  managed along with other social                   functionality worth mastering, including:
  channels, effort to add G+ channel to             • Video hangouts with fans
  ongoing management is not insignificant           • Need to master Circle-based
                                                      community outreach/building
                                                    • Google Analytics tie-ins to show
                                                      outcomes across social, SEO, PPC, web
                                                    We know G+ will keep evolving
© 2011 Gage Marketing Group. All Rights Reserved
If You Build a G+ Page

• Assume G+
  audience,
  outcomes,
  functionality,
  capability will all
  grow - increase       2013   2012   now
  and/or reallocate
  social investments                   $    $$   $$$
  accordingly
© 2011 Gage Marketing Group. All Rights Reserved
If You Decide To Build a G+ Page: Notes
• Business Profiles are like personal profiles on Google. Apply
  behaviors and practices that are working well for your personal
  page, if you have one.
• G+ Pages must be “tied” to a specific person in your organization.
  Let us know if you need help deciding with whom to associate it.
• G+ Pages can’t circle individuals unless they circle you first. This is
  tough on marketers – prevents from circling entire networks.
• Businesses can own more than one Google+ Page. Having one for
  your brand and several for individual products may make sense.
• There is currently no verification process that certifies your Google+
  Page. This means a competitor can create an identical page and
  there’s not much you can do about it except complain to Google.
  This will likely change soon, but for now, watch carefully for this and
  let Google know when/if you find inappropriate uses.
© 2011 Gage Marketing Group. All Rights Reserved
Building a G+ Page: Investment

•   Minimum investment to set up correctly ~10 hours
•   See next slide for tasks (current clients only)
•   1-2 hours/week to publish, manage engagement, and build
    audience (assumes community management services are
    already in place for other social media channels)
© 2011 Gage Marketing Group. All Rights Reserved
To get started or learn more

• Contact your Gage Business Development representative
   – Or…


• Gage Emerging Media
   – Chris McLaren, Director - Emerging Media & Strategy
     Phone: 763-595-3855 (o) / 763-242-0930 (m)
     Email: chris_mclaren@gage.com
     Connect: http://about.me/cmclaren1

   – Tim Bursch, Manager – Social Media
     Phone: 763-595-3858 (o) / 612-770-9573 (m)
     Email: tim_bursch@gage.com



                                                           21
About Gage Marketing
Marketing Solutions that Drive Behavior
• Formed in 1992
• Minneapolis, Los Angeles, Redmond
• Ad Age / Interactive Rank: #35
• Promo / Promotion Rank: #37
• Blending technology and marketing
  for world’s most respected brands
• Promotional
  – Sweeps, games, contests, POP, legal
• Digital
  – Mobile, web, media, social, dashboards
• Relationship
  – CRM, incentive & loyalty programs, DR
• Fortune 500 client base
= Driven/Owned by Emerging media                                                    Social DM




                                                                                                               © 2011 Gage Marketing Group. All Rights Reserved
     = Significantly affected by Emerging media                    Mobile Email          Voice Marketing
                                                                                         Mobile Email
                                                                   SMS
                                                                                         SMS + MMS
                     IM                      IM                    IM
                                                                                         IM
                     Email                   Email                 Email                 Email
                     Direct Mail             Direct Mail           Direct Mail           Direct Mail
Direct Mail
                     Telephone               Telephone             Telephone             Telephone
Telephone

<1990                1990s                   1999                  2000s                 2011
TV                   TV                      TV                    TV                    TV
Radio                Radio                   Radio                 Radio                 Radio
Print                Print                   Print                 Print                 Print
Display              Display                 Display               Display               Display
                                                                                         Website
                     Cable TV                Website               Website
                                                                                         Search
                     Website                 Search                Search
                                                                                         Online Display
                     Search                  Online Display        Online Display        Paid Search
                     Online Display          Paid Search           Paid Search           Landing Pages
                                             Landing Pages         Landing Pages         Microsites
                                             Microsites            Microsites            Online Video
                                             Online Video          Online Video          Affiliate Marketing
                                             Webinars              Affiliate Marketing   Webinars
                                             Affiliate Marketing   Webinars              Blogs
                                                                   Blogs                 RSS
                                                                   RSS                   Podcasts
                                                                                         Contextual
                                                                   Podcasts
                                                                                         Wikis
                                                                   Contextual
                                                                                         Social Networks
                                                                   Wikis                 Mobile Web
  Marketing continues to get more                                  Social Networks       Behavioral
  complex. Gage Emerging media is                                  Mobile Web            Social Media & Ads
                                                                                         Virtual Worlds
  focused on mastering and incorporating                                                 Widgets
  new approaches to maximize overall                                                     Twitter
  marketing effectiveness for our clients.                                               Mobile Apps &
                                                                                         Geolocation
Emerging Media Offerings
                                                      Strategy

       Services               Software Integration           Custom Development                Media

• Community                 • SM Promotions (Wildfire)    • Custom Loyalty /            • Search
  management                • eCommerce                     Sweepstakes, Contests, Pr   • Display
• Social CRM -                (BazaarVoice)                 omotions, Training, Comm
                                                                                        • Social
  Monitoring, Measurem                                      unity
                            • B2B CRM (Salesforce)                                        • Twitter
  ent, Engagement                                         • Custom Facebook
                            • Loyalty and Community                                         (Tweets/handles/
• Thought Leadership                                        Applications:
                              building (Pluck, Lithium)                                     hashtags)
  Marketing                                                 • Photo/Video Contests
                            • Content Curation                                            • Facebook
• Event Marketing             (Magnify, Curation            • Localization                  (DirectServe,
  (microblogging, video       Station)                    • Facebook OpenGraph              PPL model, others)
  capture /                                                 API integration
                            • Collaborative and cross-                                    • LinkedIn (InMail,
  publishing, SlideShare)
                              channel marketing           • Dynamic live/social             Display ads)
• SEO media asset             (Spredfast, Sprinklr)         content display widgets       • YouTube
  development, publishi
                            • Monitoring / Social CRM     • Social Media-technology       • …More
  ng, tagging
                              (Radian6, Visible             mashups (Crimson
• Social Media Identity                                                                 • Mobile
                              Technologies)                 Hexagon, Google/Bing
  Protection                                                Maps, etc)                    • Geotargeted
                            • Viral tracking / Earned
• SM Analytics /              Media Measurement           • Mobile Applications           • In-app
  Dashboards                  (Meteor)                      Development                 • Cross-channel
• Legal (Campaign           • Profiling / Retargeting /   • Mobile WAP site               campaign design
  design, Rules, Terms &      Advocacy modeling             enablement                    and execution
  conditions)                 (Rapleaf, Flowtown)
End

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Google+ Pages for Business: Recommendations

  • 1. Google+ Pages for Business: Recommendations
  • 2. © 2011 Gage Marketing Group. All Rights Reserved Abstract • Google+ launched Pages for Business on November 7, 2011 • Google is the dominant player in search with 65-70% market share • Google+ already amplifies organic and paid search outcomes. It is likely that near-term changes will create additional opportunities and threats related to advertising which clients must be prepared to manage • Digital word of mouth (WOM) will continues to be more and more important as +1’s and relationships in G+ become more prominent and important to volume and quality of search traffic and conversions • Recent changes to Google’s search algorithm to reward brands that continually develop fresh, relevant, popular content means content marketing sophistication is now essential to both social and search; thus, social media is even less optional now than it used to be • Gage clients will benefit by embracing Google+, even in its early, primitive state. Conversely, clients who do not incorporate Google+ will be increasingly at risk of ceding ground to competitors, especially in regard to Google-based search marketing outcomes. Gage can help.
  • 3. © 2011 Gage Marketing Group. All Rights Reserved What is Google+? • G+ is a collection of different services bundled into a single user experience and accessible at http://plus.google.com: – Profile (similar to a Facebook profile) – Stream (a newsfeed on the default page) – Sparks (a recommendation engine) – Hangouts (a video chat service) – Huddle (a group texting service) – Circles (a friend management service) – Photos (a photo sharing service) – Games (similar to Facebook games) – NEW AS OF November 7, 2011: Business Pages (similar to Facebook pages)
  • 4. © 2011 Gage Marketing Group. All Rights Reserved Why Should I Worry About Google+ Pages for Business?
  • 5. © 2011 Gage Marketing Group. All Rights Reserved Unprecedented Growth… Image credit:: http://www.zurmat.com/2011/07/22/google-plus-growth-vs-other-social-networks/
  • 6. © 2011 Gage Marketing Group. All Rights Reserved Why Google is serious about G+ Google is deeply concerned about Facebook eroding ad revenues; they hope Google+ can reverse these trends
  • 7. © 2011 Gage Marketing Group. All Rights Reserved G+ is not going to go away • G+ is critical for Google because: – It drives longer and more frequent sessions – It may make Google again the most popular online, and thus… – It may protect and even grow Google’s online ad spending revenues for decades to come Every time users log in, they are re- exposed to all services and Notifications are key to tools, which collect data and drive driving repeat sessions in G+ sessions
  • 8. © 2011 Gage Marketing Group. All Rights Reserved How Google has already integrated Social and Search with Google+
  • 9. © 2011 Gage Marketing Group. All Rights Reserved The “ ” • Launched in June 2011 • Similar to - but an expansion on - Facebook • Is a tacit endorsement to your social network of: • Content (example: an article or video) • URL (example: in search results or on website) • Google+ post (example: a status update)
  • 10. Why the “ ”? 2/3rds of the economy is influenced by personal recommendations. McKinsey & Company Gartner 20% of consumers are key influencers of purchasing activities of 74% of the population. Consumers mention 56 brands in conversation per week. Keller Fay 62% of these discussions are positive. Each peer recommendation reaches 150 people on the social web. Forrester Less than 25% of people say they trust emails they sign up for. 1 in 3 people come to a brand through a recommendation. Weber Shandwick Bain & Co. The most recommended company in any given category grows 2.5x the category average. 40% of advocates answer, comment, or give opinions Yahoo! and online several times each week. Comscore 10
  • 11. © 2011 Gage Marketing Group. All Rights Reserved The “ ” • Appears to Google users, their social network, and the general public in slightly different ways • +1 button on websites drives more +1’s • +1’s = Personal recommendations to drive “pre-qualified” traffic
  • 12. © 2011 Gage Marketing Group. All Rights Reserved The “ ” • +1’s are also stored in a tab on Google+ profiles for easy access. Users can opt to show their +1 tab, or keep it private – “micro-bookmarking” • +1 tab intended to let users manage from a single destination
  • 13. © 2011 Gage Marketing Group. All Rights Reserved The “ ” • +1 is Google’s way of incorporating personal recommendations into search results in a transformative way: • Recommendations from: • Personal networks (example: “Steve, Roger, and Bill +1’d this”) • General public, in aggregate (example: “[URL] has1,200 ’s”) • Yourself (example: “you +1’d this at some point in the past”) • +1 is a BIG DEAL because it means brands with more +1’s will get more (and more qualified!) Google search traffic
  • 14. © 2011 Gage Marketing Group. All Rights Reserved How G+ Now Affects Search • Google’s organic search results are affected by whether user has added a brand to their Google+ Circles (Hovering over the Ford Motor Company link displays this) • This means the more popular your brand is in G+, the better your results are likely to be
  • 15. © 2011 Gage Marketing Group. All Rights Reserved G+ Will Change Ad Targeting • Advertising in social is different because you can target based on user profiles, which are proven to generate better ads and higher return on advertising spend – Google has always been ahead in search, but not social – Google search targets on need (keywords) – Social networks target on profiles (identity, interest, friends) • Google+ will be able to add the power of profiles to need to provide brands with a new targeting capability
  • 16. © 2011 Gage Marketing Group. All Rights Reserved G+ Will Also Change Analytics • Because search outcomes will be affected by social and Google+, it will be necessary for all brands who use Google for paid search to use a Google Analytics account to track social’s effects on search outcomes • Brands should start exploring and experimenting now so they are prepared to defend and improve search outcomes as Google+ performance is increasingly integrated into Google’s search algorithm
  • 17. © 2011 Gage Marketing Group. All Rights Reserved Starting a Google+ Page Now: Pros & Cons Cons (-) Pros (+) Audience & Outcomes G+ audience is still mostly early adopters G+ already has 40M users and is growing across a narrower band of demographics, faster than any other network industries, interests than all other top-tier social networks There is currently no inorganic method for There is already a known, significant Paid building an audience in G+ (e.g., no and Organic Google search impact from advertising or promotional capability) Google+ activity Google’s search algorithm has already been modified to favor newer content (which favors social media content) and will probably soon also favor G+ content Functionality & Capability Because there is no API, G+ cannot be G+ already offers some groundbreaking managed along with other social functionality worth mastering, including: channels, effort to add G+ channel to • Video hangouts with fans ongoing management is not insignificant • Need to master Circle-based community outreach/building • Google Analytics tie-ins to show outcomes across social, SEO, PPC, web We know G+ will keep evolving
  • 18. © 2011 Gage Marketing Group. All Rights Reserved If You Build a G+ Page • Assume G+ audience, outcomes, functionality, capability will all grow - increase 2013 2012 now and/or reallocate social investments $ $$ $$$ accordingly
  • 19. © 2011 Gage Marketing Group. All Rights Reserved If You Decide To Build a G+ Page: Notes • Business Profiles are like personal profiles on Google. Apply behaviors and practices that are working well for your personal page, if you have one. • G+ Pages must be “tied” to a specific person in your organization. Let us know if you need help deciding with whom to associate it. • G+ Pages can’t circle individuals unless they circle you first. This is tough on marketers – prevents from circling entire networks. • Businesses can own more than one Google+ Page. Having one for your brand and several for individual products may make sense. • There is currently no verification process that certifies your Google+ Page. This means a competitor can create an identical page and there’s not much you can do about it except complain to Google. This will likely change soon, but for now, watch carefully for this and let Google know when/if you find inappropriate uses.
  • 20. © 2011 Gage Marketing Group. All Rights Reserved Building a G+ Page: Investment • Minimum investment to set up correctly ~10 hours • See next slide for tasks (current clients only) • 1-2 hours/week to publish, manage engagement, and build audience (assumes community management services are already in place for other social media channels)
  • 21. © 2011 Gage Marketing Group. All Rights Reserved To get started or learn more • Contact your Gage Business Development representative – Or… • Gage Emerging Media – Chris McLaren, Director - Emerging Media & Strategy Phone: 763-595-3855 (o) / 763-242-0930 (m) Email: chris_mclaren@gage.com Connect: http://about.me/cmclaren1 – Tim Bursch, Manager – Social Media Phone: 763-595-3858 (o) / 612-770-9573 (m) Email: tim_bursch@gage.com 21
  • 23. Marketing Solutions that Drive Behavior • Formed in 1992 • Minneapolis, Los Angeles, Redmond • Ad Age / Interactive Rank: #35 • Promo / Promotion Rank: #37 • Blending technology and marketing for world’s most respected brands • Promotional – Sweeps, games, contests, POP, legal • Digital – Mobile, web, media, social, dashboards • Relationship – CRM, incentive & loyalty programs, DR • Fortune 500 client base
  • 24. = Driven/Owned by Emerging media Social DM © 2011 Gage Marketing Group. All Rights Reserved = Significantly affected by Emerging media Mobile Email Voice Marketing Mobile Email SMS SMS + MMS IM IM IM IM Email Email Email Email Direct Mail Direct Mail Direct Mail Direct Mail Direct Mail Telephone Telephone Telephone Telephone Telephone <1990 1990s 1999 2000s 2011 TV TV TV TV TV Radio Radio Radio Radio Radio Print Print Print Print Print Display Display Display Display Display Website Cable TV Website Website Search Website Search Search Online Display Search Online Display Online Display Paid Search Online Display Paid Search Paid Search Landing Pages Landing Pages Landing Pages Microsites Microsites Microsites Online Video Online Video Online Video Affiliate Marketing Webinars Affiliate Marketing Webinars Affiliate Marketing Webinars Blogs Blogs RSS RSS Podcasts Contextual Podcasts Wikis Contextual Social Networks Wikis Mobile Web Marketing continues to get more Social Networks Behavioral complex. Gage Emerging media is Mobile Web Social Media & Ads Virtual Worlds focused on mastering and incorporating Widgets new approaches to maximize overall Twitter marketing effectiveness for our clients. Mobile Apps & Geolocation
  • 25. Emerging Media Offerings Strategy Services Software Integration Custom Development Media • Community • SM Promotions (Wildfire) • Custom Loyalty / • Search management • eCommerce Sweepstakes, Contests, Pr • Display • Social CRM - (BazaarVoice) omotions, Training, Comm • Social Monitoring, Measurem unity • B2B CRM (Salesforce) • Twitter ent, Engagement • Custom Facebook • Loyalty and Community (Tweets/handles/ • Thought Leadership Applications: building (Pluck, Lithium) hashtags) Marketing • Photo/Video Contests • Content Curation • Facebook • Event Marketing (Magnify, Curation • Localization (DirectServe, (microblogging, video Station) • Facebook OpenGraph PPL model, others) capture / API integration • Collaborative and cross- • LinkedIn (InMail, publishing, SlideShare) channel marketing • Dynamic live/social Display ads) • SEO media asset (Spredfast, Sprinklr) content display widgets • YouTube development, publishi • Monitoring / Social CRM • Social Media-technology • …More ng, tagging (Radian6, Visible mashups (Crimson • Social Media Identity • Mobile Technologies) Hexagon, Google/Bing Protection Maps, etc) • Geotargeted • Viral tracking / Earned • SM Analytics / Media Measurement • Mobile Applications • In-app Dashboards (Meteor) Development • Cross-channel • Legal (Campaign • Profiling / Retargeting / • Mobile WAP site campaign design design, Rules, Terms & Advocacy modeling enablement and execution conditions) (Rapleaf, Flowtown)
  • 26. End

Editor's Notes

  1. Let the audience know in the introduction how you will be dealing with questions (whether you&apos;ll respond to select questions at the end, try to take them during the session, etc.).
  2. Current Business (quick overview of current EM work)New Concepts/Technologies (w/ focus on ways for Agency to capitalize)Current Opportunities (new business)Next Steps (agency initiatives)
  3. Launched June 28, 2011 in invite-only “trial phase”10 million users in 2 weeks; fastest-growing social net everOpen to individuals only… but individuals invited other individuals, so spread has been rapid - especially among influencers / enthusiasts / pundits / marketing &amp; PR typesSpread has been strictly VIRAL, from initial invited group outward to their networksCan we compare Google Plus growth with other social networks?It took Facebook about 7 years to reach their current 750 millon users. Twitter, on the other hand, actually has about 200 million users, after about 3 years of life. We assume that it will take a year for Google Plus growth to surpass 200 million,the current twitter users number. Going a bit further we may propose that it will take not more than 5 years for Google Plus to surpass Facebook’s users count – however, the key requirement is that Google keep listening to users and improving their social network at an equal or faster rate than that of their competitors. Twitter and Facebook are not significantly different offerings today than they were at inception. Right now we are seeing relatively minor “new” features to emerge from Facebook, but -just as their chat system- they are not competition to Google+ Hangout multivideo chat features at this time. Google Plus growth is unstoppable !
  4. While Google is not going to become obsolete overnight, the trend is now distinctly movingaway from Google&apos;s area of domination and toward the social media marketplace.  Products like Facebook are emerging as platforms which can displace your need for a web site (why build a web site when all you need is on their platform?) or even email.  Their referral networks have the ability to be more powerful than a generic web search when you seek information.  And by tying you together with others like you, they can probably move you to products and buying locations you really want faster than a keyword Google-style search.  BNet.comheadlined &quot;How Facebook Intends to Supplant Google as the Web&apos;s #1Utility,&quot; and it just might happen - as we see users are increasingly spending more time on Facebook than Google (see chart)Source: Silicon Alley Insider
  5. Current Business (quick overview of current EM work)New Concepts/Technologies (w/ focus on ways for Agency to capitalize)Current Opportunities (new business)Next Steps (agency initiatives)