Overview of Google+ Pages for Business, what brands should be thinking about now in deciding whether to build a Google+ presence, and what's involved in getting one started.
10. Why the “ ”?
2/3rds of the economy is influenced by personal recommendations. McKinsey & Company
Gartner 20% of consumers are key influencers of purchasing
activities of 74% of the population.
Consumers mention 56 brands in conversation per week. Keller Fay
62% of these discussions are positive.
Each peer recommendation reaches 150 people on the social web. Forrester
Less than 25% of people say they trust emails they sign up for.
1 in 3 people come to a brand through a recommendation. Weber Shandwick
Bain & Co. The most recommended company in any given
category grows 2.5x the category average.
40% of advocates answer, comment, or give opinions Yahoo! and
online several times each week. Comscore
10
Let the audience know in the introduction how you will be dealing with questions (whether you'll respond to select questions at the end, try to take them during the session, etc.).
Current Business (quick overview of current EM work)New Concepts/Technologies (w/ focus on ways for Agency to capitalize)Current Opportunities (new business)Next Steps (agency initiatives)
Launched June 28, 2011 in invite-only “trial phase”10 million users in 2 weeks; fastest-growing social net everOpen to individuals only… but individuals invited other individuals, so spread has been rapid - especially among influencers / enthusiasts / pundits / marketing & PR typesSpread has been strictly VIRAL, from initial invited group outward to their networksCan we compare Google Plus growth with other social networks?It took Facebook about 7 years to reach their current 750 millon users. Twitter, on the other hand, actually has about 200 million users, after about 3 years of life. We assume that it will take a year for Google Plus growth to surpass 200 million,the current twitter users number. Going a bit further we may propose that it will take not more than 5 years for Google Plus to surpass Facebook’s users count – however, the key requirement is that Google keep listening to users and improving their social network at an equal or faster rate than that of their competitors. Twitter and Facebook are not significantly different offerings today than they were at inception. Right now we are seeing relatively minor “new” features to emerge from Facebook, but -just as their chat system- they are not competition to Google+ Hangout multivideo chat features at this time. Google Plus growth is unstoppable !
While Google is not going to become obsolete overnight, the trend is now distinctly movingaway from Google's area of domination and toward the social media marketplace. Products like Facebook are emerging as platforms which can displace your need for a web site (why build a web site when all you need is on their platform?) or even email. Their referral networks have the ability to be more powerful than a generic web search when you seek information. And by tying you together with others like you, they can probably move you to products and buying locations you really want faster than a keyword Google-style search. BNet.comheadlined "How Facebook Intends to Supplant Google as the Web's #1Utility," and it just might happen - as we see users are increasingly spending more time on Facebook than Google (see chart)Source: Silicon Alley Insider
Current Business (quick overview of current EM work)New Concepts/Technologies (w/ focus on ways for Agency to capitalize)Current Opportunities (new business)Next Steps (agency initiatives)