Simple overview of Gage's take on social media and examples of what we do for clients.

1. Social Media 19 August 2011

10. How Social Media Drives Conversions Awareness Engagement How people generally experience brands in social media Seen from a measurement POV Awareness Engagement Advocacy Conversion Time 0% 100% Ratio to a conversion (example) 100,000:1 5,000:1 50:1 Advocacy Feedback Loop Conversions 1:1 Users take a desired action Buy online, live chat, contact form, whitepaper download, visit specified site content, email sign up, RSS, SMS, etc.

19. Gage Confidential. All Rights Reserved. Branded outpost examples

20. Gage Confidential. All Rights Reserved. Branded outpost examples

24. Facebook Development / UX Enhancement Gage Confidential. All Rights Reserved.

29. Social Advocacy: How It Works Advocate Responses Advocate Actions Paid Media Social Media Recommendations Ratings & Reviews Stories & Testimonials Offers Answers Clicks, Conversions Impressions A/B Testing Review & comment moderation Z Score, NPS® Advocate Profile Data Hosted Word of Mouth marketing solution / fully integrated brand advocacy system

30. 3. Advocate Analytics Dashboard

31. Social Media Promotions Gage Confidential. All Rights Reserved. Use to drive awareness, engagement and loyalty

32. Dashboard Reporting Gage Confidential. All Rights Reserved.

34. Index by Competency Competency Case Study Conversation Research and Insights Strategy and Planning Program Execution Content Creation Community/ Forum Management Measurement and ROI definition Social Ads 3M ESPE       3M Littmann Stethoscopes       3M Scotch “Off The Roll” Contest      3M Scotch Tough Tape      3M Visual Attention Service        BMW  Ingenix    Lawson Software  Medtronic    Microsoft Amalga     Microsoft Bing    Microsoft ExpertZone        Microsoft Office 365  Microsoft PhizzPop      Microsoft SMB       

35. Index by Tactics Used Tactics Used Case Study Blogs, Microblogs Forums Social Networking Sites Wiki/ Collaboration Software Social Book-marking Video and Photo Sharing User Groups Social Widgets/Apps Social/Mobile inte-grations Social Listening, Measurement, and Insights Social Outreach /Engage-ment Social Media contests Social Integration w/ other Marketing 3M ESPE         3M Littmann Stethoscopes     3M Scotch “Off The Roll” Contest       3M Scotch Tough Tape      3M Visual Attention Service        BMW   Ingenix   Lawson Software            Medtronic    Microsoft Amalga    Microsoft Bing      Microsoft ExpertZone             Microsoft Office 365   Microsoft PhizzPop      Microsoft SMB          

36. 3M ESPE: Filtek Ultra Product Launch

40. Videos YouTube: http://www.youtube.com/user/3MESPEDental Microsite: http://everyonehasashade.com/main/videos.html#/toothFairy01

41. Twitter

43. Conversations

45. Verticals, Audiences, Competencies & Tactics Vertical Industries Healthcare Audience Groups Small and Mid-Sized Business Owners; Enterprise Business Decision Makers Competencies Conversation Research and Insights; Social Media Strategy and Planning; Social Media Program Execution; Social Media Content Creation; Community/Forum Management; Social Media Measurement and ROI definition Tactics Used Blogs, Microblogs; Social Networking Sites; Video and Photo Sharing (video development); Social Widgets/Apps; Social/Mobile integrations; Social Listening, Measurement, and Insights; Social Media Outreach and Engagement; Social Integration with other Marketing

46. Microsoft SMB

49. Demand Generation (Partner + Customer) Social Advocacy Platform Feedback Loop Conversion Users take desired action Usually occurs on hub Time 0 100

50. Screenshots

51. Conversion measurements/analytics used for Microsoft SMB

59. Verticals, Audiences, Competencies & Tactics Vertical Industries Consumer/Retail; Technology Audience Groups Small and Mid-Sized Business Owners; Developers and IT Professionals; Enterprise Business Decision Makers Competencies Conversation Research and Insights; Social Media Strategy and Planning; Social Media Program Execution; Social Media Content Creation; Community/Forum Management; Social Media Measurement and ROI definition; Social Advertising Tactics Used Blogs, Microblogs; Social Networking Sites; Video and Photo Sharing (video development); User Groups; Social Widgets/Apps; Social/Mobile integrations; Social Listening, Measurement, and Insights; Social Media Outreach and Engagement; Social Media contests; Social Integration with other Marketing

60. For more information Chris McLaren Director, Emerging Media & Strategy Gage Marketing Group Phone: 763-595-3855 Email: chris_mclaren@gage.com Twitter: @cmclaren1