The heart of the mobility industry is evolving and now it's time to drive that change. Services are winning the race over physical cars, value propositions are changing and the consumer market is evolving to have more power than ever. The industry will need to do two things: give consumers more control of their data and deepen the trust in their brand. Vanessa Schmoranzer, Director Business Innovation at Futurice, explains what kind of new challenges OEMs are facing in the future, and what the future of mobility might look like. See the presentation here: https://www.youtube.com/watch?v=infWLVUSqL0