1. KARGO PRESENTS:
VIDEO CONSUMPTION IN
THE DIGITAL AGE
TRENDS & EFFECTS OF MOBILE, TABLET,
AND P.C. USAGE ON VIDEO ADVERTISING
ROI
TALK ABOUT US USING THE EVENT
#FUTUREM #FutureMKargo

2. KARGO & FUTUREM PANELISTS
Harry Kargman
CEO, Kargo. @kargo
Eric Korsh
VP/GD, Brand Content, Digitas. @erickorsh
Grant Stratemeyer
VP, Business Development, Celtra @gstrater
Adam Towvim
VP, Business Development, Jumptap. @atowvim
#FutureMKargo

3. What are the trends in video
consumption in terms of type of video
and time spent and
how will advertisers
capitalize on them?
#FutureMKargo

4. THE FACTS!
ALL WEB ENABLED DEVICES
Nearly 25% of Americans view videos on the web from some connected device more
than once every day. 13% watch web videos at least once daily
TABLET
28%have accessed video content with a tablet at some point in the month, and
4% do so more than once per day
SMARTPHONE
21% consume video content on their smartphones more than once
per day
TRADITIONAL TELEVISIONS
Meanwhile, Traditional television use is declining, with Neilson reporting
a loss of 1 million+ traditional TV setups in American homes this year,
and a nearly 2% decrease from 2010 to 2011 in traditional TV viewership.
Neilson predicts that trend to steadily continue.
(Source: Neilson)
#FutureMKargo

5. How do marketers get
consumers attention..
?
and why are the dollars
still so concentrated on
television as a medium?
#FutureMKargo

6. WHERE ARE U.S. VIDEO AD DOLLARS SPENT?
Video Ad Spend (Mobile not visible due to scale)
Sources: eMarketer, Forrester, Kantar Media, Coady Diemar
#FutureMKargo

7. TRENDING NOW:
“Go where your customers have gone,”
Google chairman Eric Schmidt
(Referring to the need to advertise, video, on
web-enabled devices)
When asked (in August 2012) how they
anticipate leveraging digital formats, 69% of
agency respondents expect their clients to
increase spending on video, and 68% expect
them to increase spending on mobile.
(marketingcharts.com)
#FutureMKargo

8. How can marketers maximize the
return of video advertising investments
across multiple screens?
#FutureMKargo

9. Who are the winners and losers
in the coming decade
given these trends?
#FutureMKargo

10. THANK YOU FOR COMING- PLEASE STAY IN TOUCH
HARRY KARGMAN
CEO, KARGO
Harry@kargo.com
212.979.9000
36 E 12th Street, 6th Floor
New York, NY 10003
www.kargo.com
Local Contact:
AMY LIPTON
VP, STRATEGIC ACCOUNTS, KARGO
amy@kargo.com
617.470.1578
#FutureMKargo