The most essential elements of a brand are rarely listed in the brand guide. In order to accurately represent a brand online we must go a step deeper than pantone 375c or Futura Light with a kerning of -45. Getting to the core of the brands we represent is not an easy task, Dave will use real world examples to share the process of effectively telling brand stories that turn customers into brand ambassadors. By discussing the the process from brand construction to site launch we will help you convey your clients brand and 'create great experiences’.

1. meta taTAtTioIOnN
A M E T A T I V E P R E S E N T A T I O N
TELLING YOUR BRAND STORY ONLINE
CREATING GREAT “ONLINE BRANDED” EXPERIENCES
FITC TORONTO
APRIL 29, 2014
FOWD NEW YORK
NOVEMBER 4, 2014

2. @metajive

3. CREATE GREAT
EXPERIENCES
DIGITAL BRANDED

5. CREATE GREAT
EXPERIENCES
CREATE METAJIVE’S MISSION IS TO
GREAT
EXPERIENCES
FOR USERS, CLIENTS AND EMPLOYEES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
my ‘why’

6. We are an independently
owned interactive studio
focused on partnerships to
create great experiences.

7. We are an independently
owned interactive studio
focused on partnerships to
create great experiences.

8. CREATE GREAT
EXPERIENCES
CREATE METAJIVE’S MISSION IS TO
GREAT
EXPERIENCES
FOR USERS, CLIENTS AND EMPLOYEES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
metajive’s mission is to:
for users

9. CREATE GREAT
EXPERIENCES
CREATE METAJIVE’S MISSION IS TO
GREAT
EXPERIENCES
FOR USERS, CLIENTS AND EMPLOYEES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
metajive’s mission is to:
for users, for our clients

10. CREATE GREAT
EXPERIENCES
CREATE METAJIVE’S MISSION IS TO
GREAT
EXPERIENCES
FOR USERS, CLIENTS AND EMPLOYEES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
metajive’s mission is to:
for users, for clients & for employees

11. Tip #1: understand
the brand

12. origins of branding

13. sure logos are important
but why….

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$35

15. Today’s Value:
$15,000,000,000

17. Tip #2: Leave Nothing
To Chance

19. Tip #3: Be Different

20. 'Be yourself; everyone else is
already taken.’
-oscar wilde

22. Tip #4:
communicate authentically
to your audience

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24. glassy baby brand

25. glassy baby brand

26. glassy baby brand

27. glassy baby brand

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29. Tip #5: Make It All Cohesive

31. APP GEAR PROJECT

32. APP GEAR PROJECT

33. Tip #6: Use Stories?

34. A good story connects the
brands values with your own

35. Tip #7: Let The Content
Guide You

36. Tip #8: Keep It Simple

37. Tip #9: Organize your
experience in small pieces

39. “You should be able to cover up
the logo and still identify the
company because the look and
feel is so distinctive.”
— Michael Bierut

40. Tip #10: Create
Something Memorable

42. Tip #1: Understand The Brand
Tip #2: Leave Nothing To Chance
Tip #3: Be Different
Tip #4: Communicate Authentically to Your Audience
Tip #5: Make It All Cohesive
Tip #6: Use Stories?
Tip #7: Let The Content Guide You
Tip #8: Keep It Simple
Tip #9: Organize Your Experience In Small Pieces
Tip #10: Create Something Memorable

43. THthAaNnKk Y yOoUu
dave@metajive.com 858.259.5483 @metajive.com