B2B Marketing works best when you take action. This slide presentation covers five specific ways you can overcome inactivity and stagnancy in marketing.

1. B2B Marketing: It’s Better to Act
than Wait
Five Ways To Overcome
Inactivity in Marketing
Christopher Ryan
cryan@fusionmarketingpartners.com

2. Postponing Decisions
• The more often you postpone a decision, the
easier it becomes to postpone the next
decision, and the next decision.
• Over time, non-action becomes an insidious
habit.
• Why do people fail to act? Following are five
primary reasons.

3. • No one wants to make a poor decision.
– This fear can be mitigated by testing
your campaigns with smaller budgets
before making larger spending commitments.
• Every new initiative teaches you something so
you either get great results or great
feedback—a win either way.
1. Fear of Making a Bad Decision

4. 2. Lack of Expertise
• The marketing world changes rapidly and even
those of us who do this for a living can’t keep
up with every new technique.
It doesn’t hurt to hire experts,
who will usually save you
more than they cost.

5. • Marketers often wait until they have all the
data they deem necessary to launch into a
new market or with a new media.
• The problem is that more
data doesn’t always mean
better results.
3. Lack of Data

6. 4. Lack of Budget
• In past decades, lack of dollars to spend on
marketing was a huge inhibitor.
– However, the growth of pull marketing and social
media have provided even the smallest
companies with ways to get the message out.
Doing even a few small things
on a consistent basis will have
positive impact

7. 5. Lack of Time
• Peter Drucker made the observation
“Any business enterprise has two—and
only two—basic functions: marketing
and innovation. All the rest are costs.”
• It is essential that you not ignore Mr.
Drucker’s advice by neglecting one of the two
essential functions of business.

8. About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead generation
You Get This:
Much greater levels of awareness
Higher quantities of qualified leads
Ability to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)
info@fusionmarketingpartners.com
719-357-6280