LinkedIn can be a powerful component in a social media and pull marketing strategy. This presentation covers five specific ways you can use LinkedIn to build your business.

1. LinkedIn Marketing
Five Ways You Can Get
Big Value From LinkedIn
Christopher Ryan
cryan@fusionmarketingpartners.com

2. The Pull Marketing Mix
• Social media is a key component of a viable
pull marketing mix and should be part of most
companies’ go-to-market strategy.
• The first and most important social media tool
for B2B marketers is LinkedIn marketing.

3. • FMP owes several of our client relationships to
their relationship with us on LinkedIn.
• LinkedIn is a great tool for driving revenue
through client and prospect relationships.
• Deals generated through LinkedIn often close
faster with less price resistance.
1. Drive Revenue

4. 2. Become Better Known
• Assuming you post interesting thoughts and
content, some of your musings will be shared
or commented upon by your contacts. You
might even go viral.
• This enhanced exposure can only help you
when it comes to boosting the levels of
marketplace exposure.

5. • The best way to use LinkedIn to establish
brand authority is to consistently post
updates that reinforce your area of expertise
and differentiation.
• For example, share your blog
posts, articles, white papers, etc., plus
comment and share others’ updates that are
related to your key messages.
3. Establish Brand Authority

6. 4. Keep In Touch
• LinkedIn is a great platform to let your
business contacts know what you are up to
without one-to-one communication.
• Contacts you haven’t talked to in years may
contact you about your products or services
after seeing your LinkedIn updates.

7. 5. Stay Top of Mind
• Being known is often more important than sales
acumen when it comes to driving revenue.
• Wikipedia’s definition of Top of mind awareness
(TOMA): "The first brand that comes to mind when a
customer is asked an unprompted question about a
category.”
• When the user of your product or service is
researching or evaluating purchase options, you want
to be the company name that pops into his/her mind.
• Market awareness can help you compete with large
competitors.

8. About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead generation
You Get This:
Much greater levels of awareness
Higher quantities of qualified leads
Ability to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)
info@fusionmarketingpartners.com
719-357-6280