Boost Traffic and Sales Using Social Media - ICCFA
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This document provides tips on how to boost traffic and sales using social media. It discusses how Zachary Garbow, co-founder of Funeral Innovations, will teach attendees how to master social media, drive more traffic to their website, and monetize that traffic. Specific social media platforms that will be covered include Facebook, Twitter, search engine optimization (SEO), and blogging. The goal is to provide attendees with an engaging online presence to inform, engage and sell to customers, with examples given of how some funeral homes have increased revenue through these strategies.
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Boost Traffic and Sales Using Social Media - ICCFA
- 1. Boost Traffic & Sales Using Social Media Zachary Garbow Co-founder, Funeral Innovations
- 2. Do you want more web site traffic? Do you want to make money from your site as you sleep? Do you know how?
- 4. Software Engineer, IBM Research
- 5. 100+ Patents Pending
- 6. IBM Master Inventor
- 7. Co-founder, Funeral InnovationsCase Management Web Strategy Monuments
- 8. (Silicon Valley )Experience Matters
- 9. Change is coming to this industry… Will it pass you by?
- 10. You will learn: How to master social media How to drive more traffic How to monetize that traffic
- 11. In the last year, on average, companies with high levels of social media activity experienced an18% increase in revenue – American Marketing Association, 2009
- 12. 600 Million
- 13. Becoming a Social Media Black Belt Engaging Web Presence Facebook/Twitter Search Engine Optimization (SEO) Blogging Analytics
- 14. “Real” Web Presence Brand Convenience Inform Engage Sell
- 15. Facebook
- 16. Can Facebook Deliver Traffic?
- 17. Double Your Traffic! Social Obituaries
- 18. Twitter - What to tweet? Obituary Notices Community News Company Announcements Personal statuses & opinions
- 19. Search Engine Optimization (SEO) Google PageRank in a Nutshell Authority Inbound Links Domain Stability Performance Content Page structure Keywords Original content URL Link text No Guarantees!
- 20. Keywords in title Keywords in URL Good content Keywords in header Sharing
- 21. Top Result is Critical!
- 22. Blogging
- 24. The Future is Free! The Future is Free! Online Revenue Formula Free traffic + Free obituaries = Profit!
- 25. Online revenue - the sweet spot Traffic Buying Intent Products/Services Web Sales!
- 27. 2. Charge for Services, not Obits
- 28. 3. Online Leads
- 29. How effective? “I asked Kathy several questions after we had completed the order. She Googled us, looked at our site and used the monument designer, then came in and completed the deal. She said it was "fun” not an adjective you hear real often in this business! “ - John Heerma, Owatonna Granite
- 30. Summary Master(social media) 2. Distribute(your content) 3. Monetize(your traffic)
- 31. Your new office
Editor's Notes
- SEO & PageRankThe critically important topic that everyone likes to spout advice on, even if they don’t actually understand
- Virtual Goods – Zynga?