A collection of 2012 case studies from Kedge.

2. Types of Client Engagement
Strategy
Culture & Change Management
Learning & Development
Innovation

3. Client Industry & Sector Key
Travel & Tourism
Financial Services Size
Private Sector
Size in # of Employees
Early Childhood Learning
Size
Public Sector
Size in # population
Media & Entertainment
Theme Parks

4. Assumption and Bias Exploration >10K
iSee Workshop
One of the world’s largest investment management companies leveraged one of Kedge’s
unique workshops to create an immersive learning experience that helped broaden the
perspective of their recruitment professionals.
The organization sought Kedge’s expertise in
order to expand their leadership’s field of vision
around the possibilities of the future so that they
make better maps and decisions in the present.
We helped them become more adaptive,
resilient and transformational, adopting the
cycle of “learn - unlearn - relearn” as a critical
part of their organization’s culture.
After participating in our iSee workshop, attendees at their annual
recruitment summit gained the skills to identify and capitalize on
emerging trends, weak signals, and changing patterns.
Participants also received tangible models and reusable templates
that allowed them to apply their learnings immediately.

5. The Future of Unions >100K
Scenario Development
The Vice President of Labor Relations, facing an increasingly This is War!
challenging union environment, requested a scenario
workshop for his senior leadership team. Kedge created
and facilitated a half-day session which included an in-depth
discussion of the macro trends impacting the union
environment as well as the unveiling of three unique and
powerful narratives (see visuals) set with the client’s
organization as the backdrop.
The workshop was successful in broadening the thinking of the
labor relations organization and insights were immediately
applied to re-write position descriptions for open leadership roles
in the department.
The New Workers’ State
Months later, the material was leveraged once again as
business case support for the strategic reorganization of
the labor relations organization.

6. Future of the Employee Value Proposition >100K
Trend Analysis and Clustering
A Kedge client requested our research support in an effort
to evaluate their existing portfolio of employee offerings.
They sought to answer the question, “What will future
employees be looking for?”
After conducting extensive
environmental scanning, we
then created meaningful
patterns from the trend
information that the client
could use to determine if
their EVP was future-fit.
The result was a complete overhaul of the
organization’s employee value proposition, with
the focus shifting to a more holistic “whole me”
concept. To begin the transformation, the firm
re-tooled its learning and development strategy
and included wellness as a critical element of
their offerings.

7. The Future of Talent Management >150K
Scenario Development
When a Fortune 100 entertainment and media giant Interviews from the People Cloud
was launching an effort to integrate talent
management strategies across the enterprise, they
turned to Kedge to ensure their solutions were future-
fit. We worked with over 50 executives to develop a
holistic approach to recruitment, development,
retention, and compensation.
In addition to a trend analysis and presentation on the
Future of Talent and Learning, we facilitated a one-of-a-
kind experiential scenario session leveraging three
immersive narratives about the future of talent.
Leveraging video, social media, and design fiction, the
scenarios were successful in transporting the project
Reality is Gamified
team 15 years into the future.
The Great Reframe
The project team’s final strategy solutions and
recommendations were largely driven by the material we
presented. Kedge was asked to return and facilitate a
similar session with the Learning & Development leads
in which we developed the first ever enterprise-wide L&D
strategy for the organization.

8. Prototyping the Future >100K
Design Fiction
When NASA and Intel recently hired science fiction writers to help them narrate possible futures for
their products and services, the world-renowned creative division of this global media and
entertainment company was considering the same approach. Once they heard about Kedge’s Design
Fiction workshop, however, they realized their own teams could do a much better job narrating AND
prototyping their organization’s future.
Design fiction is an approach to strategic foresight that speculates about new ideas through storytelling
and prototyping. It allows practitioners the benefit of experiencing scenario building from an immersive
perspective, creating artifacts from the future that demonstrate the impacts and outcomes of such a
trajectory in a tangible fashion. The process of creating and experiencing possible futures in a way that
employs all the senses can dramatically improve the benefits of a strategic foresight exercise.

9. Developing a Future-Fit Organization <10K
Foresight Ecosystem
Facing aggressive growth targets coupled with a need to significantly increase their workforce, an
international division of a media and entertainment organization partnered with Kedge to establish a
foresight competency across their global regions. Through the creation of a global futures team and
the roll-out of an extensive training program, Kedge was able to equip this organization with the tools
to create the culture change necessary for lasting change.
The global futures team is The combined impact of focused
the core of the ecosystem resources, executive support, and
and is responsible for the a powerful toolkit results in a truly
long-term development of transformative effect, redefining
The Tools
creative ideas, technological legacy processes and challenging
roadmapping, innovation, and conventional thinking to create a
strategic design. more resilient organization.
The Transformation
The Team Kedge has created a toolkit that includes
uniform strategic foresight methods as
well as our unique results-focused
approaches. These methods offer both a
systematic and creative way for a team
to develop a futures thinking culture
across the organization and produce an
action-oriented platform

10. <10K
C-Suite Futures Retreat
Trend Analysis and Clustering
Kedge led the senior leadership team responsible for the number one foreign language
series for children through their first ever C-Suite Futures Retreat. Some on the Board
were skeptical, after all they already had what they thought was a sound 5-year strategy
– “go digital” – and they were fearful we would tell them they were wrong.
While we couldn’t promise that our trend analysis would support their existing
strategies, we knew that by leveraging their subject matter expertise and combining it
with our research of the external market (societal, economic, technological,
environmental and political) we could ensure their 5 year plan would be more robust
and resilient regardless of what the future held.
During the Kedge C-Suite Futures Retreat, the
leadership team brainstormed a whole new strategic
acquisition that was made a reality within months of our
session. All agreed that the idea would not have
developed where it not for the session content and
approach.

11. Harnessing Complexity for Creativity >100K
Wicked Opportunities
Wicked Opportunities are the unique and unseen possibilities that are created by the
new, developing, and complex situations presented through wicked problems. This
trademarked Kedge offering recently helped leaders in the creative division of a large
multinational company to embrace the increasing complexity as a birthplace from which
to create new ideas, new products and services, and new solutions to global business
challenges. Teams from across multiple disciplines showcased the power of meshing
those different areas of expertise to create the “sweet spot” that’s only possible from
transdisicplinary collaboration.
The Sweet Spot Wicked Intentions
Wicked Connections
Wicked Designs

12. Strengthening Benchmarking >100K
Environmental Scanning System
With the proliferation of social media, the expansion
of the blogosphere, and just the general availability of
data, there is little reason for large companies to
subscribe to research services. In fact, one of the
key components of an in-house corporate foresight
team is the creation of an environmental scanning
system. Kedge helped a client build such a system in
two, half-day sessions which covered everything from
assumption and bias modeling to the launching of an
on-line repository for their research.
With our guidance, the client went from a haphazard
benchmarking of competitive intelligence (data about
what their competitors are doing now) to a
sophisticated system for collecting and interpreting
futures intelligence (powerful insight into what their
competitors will be doing next). In addition, we
trained their teams in pattern and sense-making, the
critical skill that takes trends from useless headlines
to meaningful opportunities.

13. >30K
Developing Generative Cities
Design Futures
When a dying city with a non-diversified economy was losing its workforce to two
surrounding metropolitan areas, they sought to reframe and energize their community.
Their desire was to draw creative individuals and businesses to the city, and transform
their stagnant educational system and local government.
Recognizing that the success of such a deep-seeded change process meant shifting the
culture of the community and local leadership, they called on Kedge to create new
foundational stories of change, adaptation, and resilience that would lead to the creation
of new ideas, business models, and community planning efforts to market the city as a
center for creative economic development.
Kedge worked alongside the city leaders to not only create these experiential scenarios,
but to also use them as action-oriented roadmaps for new products and services that
could revitalize the city. Community members were involved in the process as well,
developing a new career program for the local high school, a community-wide learning-
magazine for entrepreneurs, and several new businesses unique to the region that also
served as new opportunity incubators.

14. Future of Travel & Tourism >150K
Trend Analysis and Clustering
One of the world’s largest resort and lodging companies wanted to explore the trends and emerging
issues around travel and tourism, leveraging this information in order to find new opportunities and
develop unique properties and services to accommodate the changing needs of guests in the 21st
Century.
To help them move beyond the obvious trends
that were already being exploited by their
competitors, Kedge utilized its expertise in
“futures intelligence,” using horizon scanning
to identify weak signals and early-stage ideas
that indicated areas that had yet to be
recognized or leveraged by their competition.
We then created a “Cluster Map” that
highlighted the larger patterns being formed
by these converging trends, helping them to
see the new products, experiences, and
services that consumers and guests would
be looking for in areas such as adventure
travel, fitness, stress-free design, enhanced
technology, and purpose-driven experiences.
The company then used this research in order to implement new guest-facing strategies, as well as
the development of new lodging designs and experiences over the next decade.

15. About Kedge, LLC
Kedge is a minority-owned foresight, innovation, creativity, and strategic design consultancy. We help our clients to
thrive in a world of complex ideas and practices, uncover emerging trends on the horizon that will impact their
business, and discover unseen opportunities for strategic advantage and development.
Yvette Montero Salvatico, Partner/Principal
Holding a bachelor’s degree in Finance and an MBA from the University of Florida, Yvette has over 15 years of
corporate experience with large, multi-national firms such as Kimberly-Clark and The Walt Disney Company. Before
becoming a partner at Kedge, she lead the effort to establish Future Workforce Insights at the Walt Disney Company,
identifying future workforce trends and leveraging foresight models and techniques to assess potential threats and
impacts, emerging ideas, and exciting opportunities for the organization. Yvette is an experienced speaker,
addressing large audiences on topics such as business policy, diversity, and foresight.
Frank Spencer, Partner/Principal
Prior to founding Kedge, Frank worked for 15 years as a leadership coach and developer with entrepreneurs, social
communities, networking initiatives and SMEs, helping them to advance human development, local and global
innovation, and open-source collaboration. He holds a Master of Arts in Strategic Foresight from Regent University,
and is a member of the Association of Professional Futurists and the World Futures Studies Federation. With a
strong background in both business and academic foresight, Frank taught a course on futures and foresight for
developing solutions to wicked problems at the Duke TIP Institutes; is on the organizing team that is developing an
MSc in Foresight and Innovation at ISTIA/The University of Angers in France; and has worked on strategic foresight
projects for companies such as Kraft, Mars, Marriott, and The Walt Disney Company.
Yvette Montero Salvatico Frank W. Spencer, IV
Principal, Kedge, LLC Principal, Kedge, LLC
2905 Boat Dock Road 12 Drake Drive
Kissimmee, Florida 34746 Savannah, Georgia 31406
407-973-1172 912-660-6726
e-mail: yvette@kedgefutures.com www.kedgefutures.com e-mail: frank@kedgefutures.com