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A Conversation about Twitter
      in 140 characters or less


  to tweet       or   not to tweet




     Part Two: Why should I join?
There’s a lot going on in
 the “twittersphere,” but I
still don’t see why I should
             join

   Meet Twitter Tom
Well, let’s talk about how
 Twitter can help you!


            Meet Twitter Tina
Yeah, but I already have my own ways
to communicate. Not sure I have the
        time for another one
It can take time, but that’s because it
     has so many unique benefits!
One of my friends said it’s a colossal
  waste of time, but absolutely
    necessary?! I don’t get it
Well, let me share 7 examples of how
    joining the “twittersphere” can
       help you, and even become
         “absolutely necessary!”
1) For one, it’s used for breaking
news, much like how people first
    heard of the NY plane crash
           in the Hudson
             read more
Because people re-tweet (RT) others’
 messages, there is a viral effect that
helps you get the real news before it
               breaks
             read more
2) Twitter is also used for finding
                 jobs
Slow down... A job?! Really? How
       does that work?
Well, there are multiple career and
job experts on Twitter that post new
opportunities and share great advice
             read more
But the real power comes from
connecting with the people you want
to meet and having real conversations
             with them
             read more
Are you really suggesting that if I
 follow and tweet a CEO that
    that could lead to a job?
Absolutely! Conversations or
questions on Twitter can definitely
      initiate good job leads
And as it is often said on Twitter, “it’s
not who you know, but who knows
         you (follows you)”
By sharing what you know or do
   best, it’s a great way to get
recognized in the job market for
   what you know or do best
In fact, a few of the authors of this
    series “A Conversation about
Twitter” first connected on Twitter!
But honestly, who really cares about
     what you or I have to say?
You never know who will take
   interest in your tweets...friends,
family, businesses, and even strangers.
   This leads me to my next point
3) Twitter can help you keep in
 touch real-time with friends,
   family, acquaintances, groups,
communities, companies, and more
Twitter’s real-time communication
 exchange can help you in real-life
    situations, even disastrous
           circumstances
Yeah right! Disastrous circumstances?
        Give me an example...
James Karl Buck’s one word tweet
 helped him escape an Egyptian jail
            read more
Wow...that is powerful...but it’s
probably just a rare occurrence for
            one person
Maybe, but likely not. Twitter can
facilitate communication at a much
  larger level as well, such as with
           national protests
              read more
But why use Twitter for personal
messaging or group messaging as
 your communication medium?
It’s free, personal, and quick; messages
   (or tweets) are transmitted over a
 variety of open web channels as well
     as over SMS on mobile devices
                read more
And don’t forget how fast important
 messages can spread. Re-tweeting
      powers viral messages!
            read more
Moreover, by adding a “hashtag”
   #tagslooklikethis to a tweet,
messages are easy to organize and
track to keep interested parties in
               sync
4) It’s no wonder Twitter is used for
        connecting live and
       conversing at events
People at the same events, such as
concerts, speeches, conferences, and
 presentations, can read and share
     tweets about that event
Like what?
Like during the Obama inauguration
               speech
             read more
So people converse during live
events. What ever happened to
          listening?
They are listening, but also
responding and conversing about the
 message simultaneously. I think you
   could call that active listening!
Even some churches are using Twitter
 to add another level of interaction
       during their sermons!
            read more
Fascinating, but don’t you think this
    can go too far sometimes?
Maybe, but remember its just an open
 communication platform open for
       everyone’s creative use
5) Because its open to everyone,
tapping the “twittersphere” is great
 for asking specific questions
   and getting answers and
              advice
How does that work?
You can tweet a question to a specific
 expert or directly email a follower.
  Most Tweeple are good at getting
            back to you
OK, so you can proactively converse
  with others but without initiating
how do people find you on Twitter or
     come across your Tweets?
People search for key words or
conversations that relate to them. As
  I said earlier, Twitter is a massive
  search engine for conversations
6) Moreover, you don’t need any
 qualifications to talk to others
You don’t have to be someone
famous to talk to someone famous
Does that mean anyone can talk to
me? What if I don’t want to talk to
              them?
There’s no obligation to respond, but
 it is common Twitter etiquette to
     engage with your followers!
How do I know I’m even talking to
the real people they say they are?
That’s a fair question
There are applications to confirm
 identities, but like almost all other
online networking it can be difficult
        to verify authenticity
              read more
I’ve heard of people faking the
identities of companies and famous
      people, like the Dalai Lama
               read more
It’s unfortunate, but this shouldn’t
   stop you from enjoying all the
      benefits Twitter can offer
7) For example, Twitter can also help
you gather feedback or creative
    ideas by posting open-ended
             questions
Let me guess, because there is so
much “mindsharing” on Twitter you
    can gain dozens of different
perspectives and ideas on just about
              anything
Yep, especially from your followers
I think you are starting to understand
   how Twitter can help you connect
    and get value from the immense
   amount of information out there
Yeah, I guess I can see why a personal
 Twitter account might be handy, but
  why would my business need an
                account?
There are lots of Twitter uses for
businesses...but lets save that topic
 for next time since that’s a whole
        other conversation!
Sure, in the mean time, what if I have
       more questions for you?
You can reach our team on Twitter
@freshconsulting or feel free to email
  us at team@freshconsulting.com
     before our next discussion
5 PART Twitter educational series by the team at:




ALL RIGHTS RESERVED
contact us for your business use

Authors
@jeffdance
@syamaguchi
@brentdance

FreshConsulting.com | 206.801.0961

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Part Two - A Conversation About Twitter

  • 1. A Conversation about Twitter in 140 characters or less to tweet or not to tweet Part Two: Why should I join?
  • 2. There’s a lot going on in the “twittersphere,” but I still don’t see why I should join Meet Twitter Tom
  • 3. Well, let’s talk about how Twitter can help you! Meet Twitter Tina
  • 4. Yeah, but I already have my own ways to communicate. Not sure I have the time for another one
  • 5. It can take time, but that’s because it has so many unique benefits!
  • 6. One of my friends said it’s a colossal waste of time, but absolutely necessary?! I don’t get it
  • 7. Well, let me share 7 examples of how joining the “twittersphere” can help you, and even become “absolutely necessary!”
  • 8. 1) For one, it’s used for breaking news, much like how people first heard of the NY plane crash in the Hudson read more
  • 9. Because people re-tweet (RT) others’ messages, there is a viral effect that helps you get the real news before it breaks read more
  • 10. 2) Twitter is also used for finding jobs
  • 11. Slow down... A job?! Really? How does that work?
  • 12. Well, there are multiple career and job experts on Twitter that post new opportunities and share great advice read more
  • 13. But the real power comes from connecting with the people you want to meet and having real conversations with them read more
  • 14. Are you really suggesting that if I follow and tweet a CEO that that could lead to a job?
  • 15. Absolutely! Conversations or questions on Twitter can definitely initiate good job leads
  • 16. And as it is often said on Twitter, “it’s not who you know, but who knows you (follows you)”
  • 17. By sharing what you know or do best, it’s a great way to get recognized in the job market for what you know or do best
  • 18. In fact, a few of the authors of this series “A Conversation about Twitter” first connected on Twitter!
  • 19. But honestly, who really cares about what you or I have to say?
  • 20. You never know who will take interest in your tweets...friends, family, businesses, and even strangers. This leads me to my next point
  • 21. 3) Twitter can help you keep in touch real-time with friends, family, acquaintances, groups, communities, companies, and more
  • 22. Twitter’s real-time communication exchange can help you in real-life situations, even disastrous circumstances
  • 23. Yeah right! Disastrous circumstances? Give me an example...
  • 24. James Karl Buck’s one word tweet helped him escape an Egyptian jail read more
  • 25. Wow...that is powerful...but it’s probably just a rare occurrence for one person
  • 26. Maybe, but likely not. Twitter can facilitate communication at a much larger level as well, such as with national protests read more
  • 27. But why use Twitter for personal messaging or group messaging as your communication medium?
  • 28. It’s free, personal, and quick; messages (or tweets) are transmitted over a variety of open web channels as well as over SMS on mobile devices read more
  • 29. And don’t forget how fast important messages can spread. Re-tweeting powers viral messages! read more
  • 30. Moreover, by adding a “hashtag” #tagslooklikethis to a tweet, messages are easy to organize and track to keep interested parties in sync
  • 31. 4) It’s no wonder Twitter is used for connecting live and conversing at events
  • 32. People at the same events, such as concerts, speeches, conferences, and presentations, can read and share tweets about that event
  • 34. Like during the Obama inauguration speech read more
  • 35. So people converse during live events. What ever happened to listening?
  • 36. They are listening, but also responding and conversing about the message simultaneously. I think you could call that active listening!
  • 37. Even some churches are using Twitter to add another level of interaction during their sermons! read more
  • 38. Fascinating, but don’t you think this can go too far sometimes?
  • 39. Maybe, but remember its just an open communication platform open for everyone’s creative use
  • 40. 5) Because its open to everyone, tapping the “twittersphere” is great for asking specific questions and getting answers and advice
  • 41. How does that work?
  • 42. You can tweet a question to a specific expert or directly email a follower. Most Tweeple are good at getting back to you
  • 43. OK, so you can proactively converse with others but without initiating how do people find you on Twitter or come across your Tweets?
  • 44. People search for key words or conversations that relate to them. As I said earlier, Twitter is a massive search engine for conversations
  • 45. 6) Moreover, you don’t need any qualifications to talk to others
  • 46. You don’t have to be someone famous to talk to someone famous
  • 47. Does that mean anyone can talk to me? What if I don’t want to talk to them?
  • 48. There’s no obligation to respond, but it is common Twitter etiquette to engage with your followers!
  • 49. How do I know I’m even talking to the real people they say they are?
  • 50. That’s a fair question
  • 51. There are applications to confirm identities, but like almost all other online networking it can be difficult to verify authenticity read more
  • 52. I’ve heard of people faking the identities of companies and famous people, like the Dalai Lama read more
  • 53. It’s unfortunate, but this shouldn’t stop you from enjoying all the benefits Twitter can offer
  • 54. 7) For example, Twitter can also help you gather feedback or creative ideas by posting open-ended questions
  • 55. Let me guess, because there is so much “mindsharing” on Twitter you can gain dozens of different perspectives and ideas on just about anything
  • 56. Yep, especially from your followers
  • 57. I think you are starting to understand how Twitter can help you connect and get value from the immense amount of information out there
  • 58. Yeah, I guess I can see why a personal Twitter account might be handy, but why would my business need an account?
  • 59. There are lots of Twitter uses for businesses...but lets save that topic for next time since that’s a whole other conversation!
  • 60. Sure, in the mean time, what if I have more questions for you?
  • 61. You can reach our team on Twitter @freshconsulting or feel free to email us at team@freshconsulting.com before our next discussion
  • 62. 5 PART Twitter educational series by the team at: ALL RIGHTS RESERVED contact us for your business use Authors @jeffdance @syamaguchi @brentdance FreshConsulting.com | 206.801.0961