Over weblogs (en journalistiek)

Slide 1: Over weblogs Een bloemlezing

Slide 2: • I look at it as a hybrid medium somewhere between broadcast and print. • It strives for the immediacy of broadcast, with the elegance and accessibility of print.

Slide 3: • Four cool things about Weblogs: – Creative freedom. – Instantaneity – Interactivity – Lack of marketing constraints

Slide 4: www.onemanandhisblog.com • I can hardly believe it, but today is the fifth anniversary of this blog ….. • One Man & His Blog is more important than ever to me, because it's my outboard brain; where I think aloud about the issues that are upmost in my mind at work, articulate them, and share them.

Slide 5: www.onemanandhisblog.com • A textbook case of how traditional media people can get the new social media almost 100% wrong. • What he's not doing is talking to the audience, he's talking at them. • If this had been in print, it would probably have worked fine. • But it's not in print. It's on a blog. • All of which leads us to one conclusion: he's not blogging, he's writing. And therein lies the problem. It's the other classic old media mistake of pushing an old media concept into a new media format without really understanding it.

Slide 6: www.onemanandhisblog.com • What should journalists be bringing to blogging that's different to the mainstream blogger? What should we expect to see from a journalist blogger's blog? 1. Inform 2. Explain 3. Connect 4. Entertain • So, when you post anything to your website, ask yourself - which of these four does the post fulfil. If it manages all four, fantastic. If it manages two, great. One is OK, but don't do that too much... And if, from your reader's perspective, it does none of the above, why are you bothering?

Slide 7: www.onemanandhisblog.com • "The bottom line is that blogging is like sex. You can't fake it. You can't fake passion. You can't fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.” • Good journalists care about their audience. Good journalists talk to their audience. Once they see how blogs fit into that, then they really get the idea.

Slide 8: Blogging at The Washington Post • adrianmonck.blogspot.com/2007/11/how-to- blog-for-washington-post.html

Slide 9: Mijn “5 cents” • De post in plaats van een post • Check (“de”) – Is dit (het onderwerp en/of de manier waarop ik het onderwerp bekijk) iets dat iemand nog zou kunnen interesseren? – En: zegt deze post hier iets over dat ik (bijna) nergens anders kan lezen? (Test: Google)