Personal Branding for developers: it’s more important than you think. Do you think personal branding is not for you? Why should you care about your brand? After all, it’s not like you are an actor or the lead singer for a rock band. In fact, it’s never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career. You’ll find better jobs or become the “go-to guy” in certain situations. You’ll become known for your expertise and leadership; people will seek your advice and point of view. You’ll get paid better to speak, write, or consult. As a developer, there are many tools you can use to scale, and this presentation will help you understand how to get visibility, make a real impact, and achieve your goal. No need to be a marketing expert or a personal branding guru: be yourself and get your dream job or get to the next level of your career.

1. Personal Branding for developers
Frédéric Harper
@fharper
http://outofcomfortzone.net
Sr. Technical Evangelist @ Immun.io
West Island Developers and Entrepreneurs Meetup – 2015-07-29
CreativeCommons:https://flic.kr/p/bGbCkP

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getting out of the crowd

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personal branding

4. what

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can you recognize this brand?

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and this one?

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the goal is [kind of] the same

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best [programming language] dev?

9. Paul Irish, Google Chrome advocate
personal branding
[Personal branding is] the art of consistently
presenting, online and offline, the essence of
how you stand out from the crowd.

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it’s about you

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who you are

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who you wants to be

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how you wants to be seen

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what you know

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what you are doing

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what you did

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your tribe

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what you like

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what you don’t like

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it‘s about everything that defines you

21. why

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is personal branding important?

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it’s critical

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you already have one

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a personal story

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it‘s not about being that rock star

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you aren’t indispensable

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new opportunities ahead

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better paycheck

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recognition

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« just » getting a job or internship

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you deserve to be successful

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my precious…

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it‘s for everyone

35. how

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define your goal

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define your brand

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who are you

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who do you want to be

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be authentic

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do epic shit

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make it art

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do what you love

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make your own rules

45. HOW

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the secret ingredient

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get visibility

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if you aren’t on Google…

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start a blog

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be on social media

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speak at conferences

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start an user group

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think Open Source

54. help others

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write some doc or report bugs

56. show your design skills

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do a certification

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get industry recognition

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network, network, and network

60. when

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now is too late

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it’s an investment

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you can start while at work

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you are the expert

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leave your mark on everything you do

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we scratched the surface

67. http://j.mp/personalbrandingbook

68. Frédéric Harper
fharper@immun.io
@fharper
http://outofcomfortzone.net
http://j.mp/personalbrandingbook
http://immun.io