University of Bradford assessment guidance

1. INTRODUCTION TO PUBLIC HEALTH AND HEALTH
PROMOTION
ASSIGNMENT GUIDANCE
Dr Masoud Mohammadnezhad
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2. Assignment Task 1
Closed Book Exam
SHORT ANSWER QUESTIONS
Answer and 5 questions out of 6 given.
Submission date: 24.11.22
Time: 1 hour
Where: Venue TBC
Weight: 40%
Marks and feedback: released on 22.12.22, online via canvas
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3. Assignment Task 2
Demonstrate a critical understanding of the principles of public health
and health promotion and apply these to a current public health issue
Submission date: 06.01.23 by 12:00 noon
Where: online via canvas
Weight: 60% Word count: 2500
Marks and feedback: released on 03.02.23, online via canvas
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4. Module Aims
1. To develop an in-depth critical awareness of public health and health
promotion in practice and to synthesise theory and knowledge of public health
and health economic principles in informing public health interventions.
2. To synthesise theoretical frameworks and research knowledge to explore the
influence of socioenvironmental factors on improving health through health
promotion.
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5. Learning Outcomes – What are they?
• Learning outcomes (LOs) are designed to ensure you can develop your
knowledge to meet the aims of the module
• Learning outcomes are used to underpin the taught content and the
assessment/assignment
• Your assignment is designed to enable you to demonstrate your knowledge and
understanding
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6. Learning Outcomes for IPHHP Module
01 - Critically analyse the history, knowledge base, theories, ethics and ideological debates underpinning public
health, health promotion and health economics, and the impact on policy, practice and provision.
02 - Critically appraise the principles underpinning the practice of public health and health promotion and the
role of public health practitioners as agents of change.
03 - Critically research and evaluate health promotion strategies and methods used in promoting health to
individuals, groups and communities.
04 - Critically analyse and synthesise the theoretical underpinnings associated with health behavior and apply
issues of ethics and power to promoting health.
05 - Develop skills of reflection, synthesis and articulate sound argument for identifying public health needs
and evaluating public health interventions in practice.
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7. Using the Learning Outcomes
• When planning and writing your assignment, refer to the learning outcomes to
direct your thinking, study, and critical discussion.
• If you become confused with your assignment refer to the LOs for direction – see
the module handbook
• Once you think you have completed your assignment check the LOs to ensure you
have demonstrated your knowledge of each one.
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8. Marking Rubric
• These are used to standardise the marking to ensure that it is consistent and
comparable.
• Please familiarise yourself with the rubric which can be found on canvas: canvas –
IPHHP module – Rubric on the menu bar
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9. The Rubric – 3 main sections
• Structure and academic style: style, expression, presentation, graphics, spelling,
grammar, referencing – is it easy to understand? Does it flow? Does it make sense?
Has the work been correctly referenced? Up to 20 marks.
• Learning outcomes, application and relevant content: relevant content, application
of knowledge, key issues addressed, application to practice. Up to 40 marks
• Level of reasoning, intuition and perception: Critical analysis, synthesis, perspective
and argument. Up to 40 marks
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10. Constructing your assignment
Always include:
 An introduction
 Main body/discussion and
 Conclusion
• Should be written in the 3rd person (formal style)
• Fully cited and referenced using the Harvard referencing system

11. The introduction
• This is designed to inform the reader of the content of the paper/write-up. It is used
to set the scene, almost like a road map
• Outline the public health principles and contemporary issue; and provide
background information to set the scene. This may include the demographic and
social characteristics of a population, group or community; provide a rationale for
the prioritization of the chosen population group and health need
• Finalise the introduction when you have completed the main discussion and
conclusion. It is at this point that you will know what you wish to sign post to the
reader

12. Main discussion
Treat the reader as non subject specialists; this will enable you to be clear about your
assignment direction.
• This assignment is assessing your critical understanding of the principles and
ideologies of Public Health and Health Promotion
• It is NOT assessing your knowledge of your chosen public health issue
• Needs to be underpinned with fully referenced theory

13. Main Discussion
Contemporary PH Issues:
https://www.gov.uk/government/collections/health-matters-public-health-issues
• Principles and ideologies of public health and HP:
• Public health practice is based on the principles of protection, prevention and the promotion of health. Also
vital are equity, fairness and inclusiveness, empowerment, effectiveness and evidence-based practice. Health
promotion principles include non-maleficence, multi-sectoral, holistic, beneficence, health maximisation,
efficiency, respect for autonomy, and justice
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14. Main Discussion
 The key principles of PH and application to the public health issue
o Discuss selected principles one at a time with reference to the issue
o Support narrative with relevant theories, models of health promotion and/or
relevant policies
o Conclude your critical discuss of each key principle with a reflection on the
implications for practice
o Use academic sources to support your arguments and reference all statements
of facts and statistics
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15. Conclusion
• The conclusion summarises and brings the discussion/write-up together and draws
it to a close
• Provide an overall conclusion to your discussion recapping the key points of your
essay
• It should not contain any new information
• It should be fully referenced

16. General advice
 You are being assessed on your knowledge of the principles of public health and health promotion;
therefore, do not place too much emphasis on your chosen topic.
 Apply referenced models and theories to your discussion/critique.
 Do not exceed the word limit. The word limit will exclude bibliographies, reference lists, diagrams
and tables, tables of contents, footnotes and appendices of data. However, it does include the
references citied in the assignment.

17. General advice cont…
 Ensure your work is theoretically underpinned and referenced throughout. Ask yourself ‘where did
this information come from?’ If it is not your own opinion it must have a reference. If it is your own
opinion make this clear using a caveat such as ‘it could be argued that…’
 Only put references into the bibliography if you have citied it in your assignment.
 Write your assignment as an essay not a report. It should contain fully punctuated sentences and
paragraphs; do not use bullet points and lists. If you are struggling with this contact the Language
center https://unibradfordac.sharepoint.com/sites/language-centre-intranet

18. Word Count
• The University imposes penalties for work that exceeds a specified maximum permitted length. Work is
subject to a penalty deduction of marks equivalent to the percentage of additional words over the limit. For
example, where the maximum permitted length of an essay is 2400 words, a 3000 word essay (25% over the
limit) will be marked, and then have 25% of the mark deducted i.e. if the essay had a mark of 70% then 25% of
the mark would be calculated = 17.5% thus the adjusted new mark would be 52.5% to give the mark for
consideration by the Assessment Committee.
• There is no penalty for writing less than the word limit. However, it is unlikely that you will be able to meet
the assessment criteria in substantially fewer words than the limit allowed.
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19. Reference list
• Only include the reference for those used in the assignment
• Should be in alphabetical order regardless of the source
• To be constructed according to the Harvard referencing guide.
• Do NOT use wikipedia, free dictionary etc as a referenced source.

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