WideNoise is the iPhone and iPod Touch application that samples decibel noise levels, and displays them on a worldwide interactive map. This presentations explains the why's and how's of the WideTag's WideNoise project.

1. WideNoise
Infrastructure for an Open Internet of Things
Inc.
Social environmental noise spime

2. Why WideNoise?

3. TODAY TOMORROW
Mobile 2.0: iPhone + Android. Connected objects and sensors will
Social electronics. evolve in a global realtime Internet
Social networks as aggregators. of Things.
Shift from hardware to software.

4. Both machines and people are required as core elements of the next
generation infrastructures.
The Internet of Things will be anticipated by an Advanced Mobility
phase where mobile phones are equipped with sensors.

5. Bruce Sterling defined a spime as:
SPIME = SPace + tIME
A new category of objects
aware of their surroundings.
(SPACE) POSITION: GPS
(TIME) MEMORY: Local + Cloud
COMMUNICATION: Near Field + Internet
SENSES: Hardware sensors

6. What is WideNoise?

7. Noise is pollution as well.
An often ignored form of pollution.
We live surrounded We are accustomed Still, we feel relieved
by all kinds of sound to this continuous when that stressful
around us. background noise. noise disappears.

8. WideNoise helps you
better understand the
soundscape around you.

9. WideNoise is an early form of SPIME.

10. Distributed on the
Apple App Store

11. How is WideNoise designed?

12. CORE DESIGN DRIVERS:
Ergonomy
Green
Social
Simplicity

13. Ergonomy
Appealing, but not too much to harm the results.
Reporting UI calibrated Reading UI designed
to minimize “test” to be nice and to aid
behavior and fake comprehension of
results. noise.

14. Green
WideNoise raises awareness on noise pollution.
Read the
See with your own Share the noise
aggregated noise
eyes the noise you’re getting on
data from all the
around you. social media.
world.

15. Social
The data is social, shared in the cloud.
Take a noise
sample. blogs

16. Simplicity
Everything happens at the push of a button.
Noise GPS
analysis Location
Cloud Social
uploading sharing
Seems simple... because it’s designed to be simple.

17. Each sound level is represented
as a symbolic noise emitter:
10db 20db 30db 40db 50db 60db 70db 80db 90db 100db 110db 120db
Nobody knows how much noise is “65db”,
but everyone knows the noise level of a TV!

18. A sleeping cat and a A TV and a yellow A car and an orange
green hue: living hue: I will stay just hue: I will probably
here will be nice. as long as I need to. try to avoid this area.

19. What is the platform?

20. WideNoise is a spime: it’s based on the next
generation computing paradigm.
Platform Order of
PCs ~ 108
Mobiles ~ Humans ~ 109
Spimes > 1010

21. A platform optimized for extremely large
sensor networks and massive data collection,
supporting distributed parallel data processing.

22. Social Networks
INTERNET
WideNoise
SPIMES
Data Aggregators
INTERNET
WideSpime
CLOUD PLATFORM
Semantic Web
INTERNET

23. All the generated data can be analyzed and re-aggregated.

24. Who designed WideNoise?

25. Davide
Design & Visual & UI Development
Casali
Aaron
Design & Audio Development
Brancotti
Leandro
Vision & Design
Agrò
Roberto Platform Design & Development
Ostinelli
Luisella
Visual
Brustolon

26. Who talks about WideNoise?

27. Core77.com
DESIGN MAGAZINE (USA)
2009-01-27

28. NYTimes.com
NEWS (USA)
2009-08-10

29. Reuters
NEWS (ITALY)
2009-08-19

30. TheDailyBit.net
TECHNOLOGY MAGAZINE (ITALY)
2009-08-27

31. CNN.com
NEWS (USA)
2009-09-17

32. ReadWriteWeb.com
TECH NEWS (USA)
2009-12-08

33. Twitter
SOCIAL NETWORK (WORLD)

34. FOR MORE INFO:
widetag.com/widenoise
Infrastructure for an Open Internet of Things
Inc.
widetag.com