This Title Matters More Than My Talk, Speaker — Peter Koechley (Upworthy)
1. This Title Matters More
Than My Talk
or, The Completely Obvious, Almost Always
Overlooked Secret To Virality
Peter Koechley
Co-founder and Curator-in-Chief, Upworthy
@peterkoechley | peter@upworthy.com
7. What headlines work best?
Obama Blasts
Obama Says Now THIS Is Why
Obama's Evasive
Same-Sex Marriage I Voted For
Stance On Gay
Should Be Legal Barack Obama
Marriage
11. • Zach Wahls Speaks
About Family
(~1M views)
• Two Lesbians Raised
A Baby And This Is
What They Got
(~15 million views)
13. • The PERFECT Argument For
Gay Marriage
• Watching This Video Is Like 10
Years In Therapy
• They Fight. They Love. They
Live. Also, They’re Gay.
• If This Makes You
Uncomfortable, You Make Me
Uncomfortable
14. WINNER:
• The PERFECT Argument For
Gay Marriage
• Watching This Video Is Like 10
Years In Therapy
• They Fight. They Love. They
Live. Also, They’re Gay.
• If This Makes You
Uncomfortable, You Make Me
Uncomfortable