The document discusses the growth of big data and social media. It notes that over 800,000 petabytes of data were created in 2009 and data generation is growing 40% annually. While demand is growing for people who can analyze big data, with needs for 140,000-190,000 more analytical talent positions and 1.5 million more managers. It also provides statistics on social media usage, with 30 billion pieces of content shared daily on Facebook and 250 million tweets per day. The key takeaways are that data is important for advertising, it is more usable online than other mediums, and brands should map their data graphs in 2012 to stay competitive.