What is working to get in front of the decision maker in 2012

1. Randy Block
www.randyblock.com
randy@randyblock.com

2.  Be yourself!! Everyone else is taken.
-- Oscar Wilde
Always be yourself: No one can tell you that
you are doing it wrong.
-- Kathy Simmons
CEO of NETSHARE

3.  WHAT IS IT?
 WHY IT’S IMPORTANT?
 WE USE A BRAND FOR:___?
 REVIEW OF 2 STEPS TO GET STARTED

4. “The art of articulating and communicating
your skills, personality and values so that
others seek you to help them solve a
problem.”
Dan Schawbel; author of Me 2.0

5.  Enhance recognition as experts in their field
 Establish reputation and credibility
 Advance careers
 Builds self-confidence.
 Brand is a pre–qualifier
 Acts as a framework to begin establishing a
relationship.

6.  Career building
 Job search
 Increase your name recognition
 Build your reputation
 Promote your employer
 Increase your social standing
 Further your beliefs

7. ESTABLISH : ANSWER QUESTIONS:
 An inventory of core  Who needs to know about
competencies you
 Your expertise  What need are you best
 Demonstrated abilities positioned to fill
 Existing level of  What differentiates you
recognition. from others in your field or
space?

8. 1. Value & Beliefs: What do you stand for?
2. Differentiation: What makes you stand out?
3. Marketability: What makes you compelling?
Your are now a business of one.

9.  Write down your 3 biggest achievements
since 2001 (soon 2008)
 What is the commonality in terms of the
problems that you solved?
 Now write 2 to 3 sentences that answer the
question: “What do you do?”

10.  We don’t use titles
 We don’t say “how” we do it
 First word starts with “I”
 Followed by a verb and an object

11.  Team-Player  Strong Work Ethic
 Communication Skills  Bottom-Line Focused
 Proven Track-Record  Responsible For …
 Problem Solver  Self-Motivated
 Results Oriented  Fast-Paced
Environment

12.  I create winners in a losing environment
 I help the world stay in focus
 I help professionals transform their
values, strengths and talent into revenue
 I move brand strategies forward for your
business success
 I take care of the details so you can do what
you do best
 I turn Red To Black

13.  Write down your 3 biggest achievements
since 2001 (soon 2008)
 What is the commonality in terms of the
problems that you solved?
 Now write 2 to 3 sentences that answer the
question: “What do you do?”

14.  Call 6 of your closest associates.
 Ask them, “When I am not around and my
name comes up, what immediate
impressions do you have of me both
personally and professionally?”
 Compare their feedback with your sentences
 Rewrite your brand and test it with the six.

15.  Personal Branding To Market Yourself Over
The Age of 50
 Contract, Consulting, Freelance and Part
Time Jobs
 Executives and
Managers, Networking, Forum and Jobs

16. “It’s never too late to be what you might have been”
-- George Eliot