This document provides guidance on using Facebook and Pinterest for business purposes. It outlines key reasons to use these platforms, including building brand awareness and fostering sales. Basic tasks are described, such as creating business pages and posts. Engagement tactics like posting regularly and interacting with others are also covered. Advanced techniques involving ads, analytics and rich pins are mentioned. Examples of successful business pages on each platform are listed for inspiration.

2. Social Media Essentials
Facebook & Pinterest
Jamie Jamison Adams
Flower Shop Network

3. Why You Need Social Media
“Conversation among members of your
marketplace happen whether you like it or
not. Good marketing encourages the right
sort of conversations” - Seth Godin
Social Media Platforms are where
conversations take place.

4. Why Facebook?
Still Growing with 665M Daily Users
& 751M Monthly Mobile Users
All Demographics Use Facebook
Predominantly 25 to 50 Year Olds & Women
Allows for real time communication making it
a natural for discovery and customer service

5. Marketing Objectives For Facebook
Build Brand Awareness
Create & Build Loyal, Engaged Community
Establish Authority & Showcase
Knowledge
Foster Sales

6. Brand Awareness

7. Create & Build
Loyal Engaged Community

8. Establish Authority &
Showcase Knowledge

9. Foster Sales

10. Basic Facebook Must Do’s

11. Create A Business Page

12. Cover Picture and Branded Logo

13. Christy Whitehead, JaxPhotographer.com
created different cover images for A Fantasy in Flowers.
All of the images have one crucial element
- the use of a branding feature.

14. Create a Detailed About Us

15. Learn to Use Facebook as a Page
Be aware at all times whether you are acting
as the business Page or your own
personal Page.

16. Engagement Must Do’s
Post a Minimum of 3 Times a Week
Share Photos & Tag People
Promote Your Website
Like Others Pages of Authority
(Chamber of Commerce, SAF, Other Local Businesses)

17. Pay Attention to Insights

18. Build Your Audience
● Invite Email Contacts
● Invite Friends
● Share Page
● Encourage People Who Like Your Page to
Share With Others
● Give Facebook Page URL to Customers
● Promote It

19. Tips and Tricks
● Schedule Posts & Vary Post Types
● Use Facebook as Business Page
● Include Links to Your Website
● Ask Engaging Questions
● Share or Like Your Posts Personally
● Let Customer Know About Your Page
● Respond to Comments – Either Directly
or Privately

20. Advanced Techniques
● Create Personalized Tabs
● Create Events
● Create Offers
● Use Hashtags
● Promoted Posts
● Facebook Ads
● Apps

21. Examples Of Good Facebook Business Pages
● Flower Shop Network https://www.facebook.com/FanFSN
● Mayesh Wholesale www.facebook.com/MayeshWholesale
● Bentley Florist www.facebook.com/bentleyflorist
● Something Sweet www.facebook.com/somethingsweet126
● Trigs Floral www.facebook.com/trigsfloral
● Monday Morning Flowers & Balloons www.facebook.com/localflorist
● Lake Forest Flowers
www.facebook.com/pages/Lake-Forest-Flowers/78860412040
● Boulder Blooms www.facebook.com/boulderblooms
● William Sonoma www.facebook.com/WilliamsSonoma

22. Why Pinterest
● Appeals to Women, Under 50, College
Educated, Higher Incomes
● Average Time Spent On Site Greater than Other
Social Media Sites
● Can be Used Online & In-store as a Portfolio
● Higher Referral Traffic than Other Social Media

23. Marketing Objectives For Pinterest
● Brand Awareness
● Product Awareness
● Foster Sales

24. Brand Awareness

25. Product Awareness

26. Foster Sales

27. Basic Pinterest Must Do's

28. Create A Page

29. Create Boards

30. Board Details Are Important
● Provide Board with a
Name that Resonates
with Your Target Market
● Provide a Description that
Peaks Interest
● Select a Cover Image that
Garners Interest
● Select a Category for
Board

31. Organize Your Boards

32. Pinning –
Adding Images to Pinterest
● You Can Pin Your Own Images
● You Can Pin Someone's Images
● You Can Repin Someone's Images
It is essential that you give credit where
credit is do. Don't pin someone's
photos without giving them credit.

33. Pinterest Must Dos
● Develop Boards Based on Target Markets
● Organize Boards
● Organize Pins Into Appropriate Boards
● Formulate an In-Store Usage Plan
● Formulate a Plan to Coordinate with
Facebook Marketing Plan
● Promote Page
●
Verify Website

34. Must Dos When You Pin
Your Own Images
● Pin Great Pictures
or Images
● Include a Detailed
Description with Keywords
● If Possible, Include a
Call-to-Action.
● Link to the Appropriate
Page on Your Website
● When Relevant, Use
Hashtags

35. Must Do's
Pinning Others' Images
● Follow the
Copyright
Policies on
Their Website
● Give Credit &
Link to Their
Website.
When You Pin Someone's Video or Photos

36. ● Follow the Link
Before You
Repin
● Don't Edit the
Original Source
● Place in Your
Appropriate
Board
When You Repin Someone's Image, Video or Photos
Must Do's
Repinning Others' Images

37. Engagement Must Do's
● Make Your
Website
Products Easy
to Pin
● Promote Your
Website
● Showoff Your
Designs
● Follow Others

38. Build Audience
● Follow People in Your Area
● Let Customers Know You Are on Pinterest
● Create Group Boards
● Invite Others to Pin to Selected Boards

39. Pinterest Tips, Tricks & Uses
● Use High Quality Photos
● Create Boards Based on Interest
● Keep Boards Organized, Fresh & Current
● Set-up Boards for Brides
● Use as an In-store Selection Guide or Portfolio
● Use During Wedding Consultations
● Be Descriptive & Add Calls-to-Action
● Get Brides to Share a Private Board with You

40. Advanced Techniques
● Rich Pins - information about the product, like its
name, price and availability.
● Evaluate Analytics
● Wait For More

41. Examples of Good Pinterest Pages
● Flower Shop Network
www.pinterest.com/flowershopnetwork
● TCU Florist pinterest.comTCUFlorist
● Zenplicity www.pinterest.com/zenplicity
● Mayesh Wholesale Florist www.pinterest.com/mayesh/
● Allan's Flowers & More www.pinterest.com/allansflowers/
● Middle Sister Wives www.pinterest.com/middlesiswines/
● Wedding and Party Network
http://www.pinterest.com/wpnetwork/

42. Questions? Contact Me
Jamie Jamison Adams
SEO/Inbound Marketing Manager
jadams@flowershopnetwork.com
Facebook.com/jamie.j.adams