2. FSN is an advocate for real local florists.
We provide the following services just for florists:
● Online Local Florist Directory ● Florist-to-Florist Transfer
● E-commerce Websites ● Free Marketing Resources
● E-mail Campaigns ● Social Media Assistance
3. “Visual selling has become
very important because of
the whole boom in retail, as
it immediately attracts the
customer.”
― Vikram Sharma
4. Pinterest
Pinterest is an photo sharing, social media
tool used to create and manage theme-
based image collections.
It is a visual portfolio you can tailor to your potential
audience.
5. Why Pinterest?
● It's a custom-made visual storyboard or
portfolio for your potential audience.
● More than social media, Pinterest is a social
tool you can use online and in store.
● Visually show customers what you have done,
can do, and also what you want to do.
6. Who's On Pinterest?
21 million active users in the United States alone.
82%
Female
18%
Male
Demographics of Pinterest
7. Pinterest – Getting Started
● Use a separate Business Account for your shop,
instead of a personal profile.
● Choose a profile picture and stick with it. Use your logo
or shop photo, something memorable.
● Fill out your Business Information completely and
consistently, including a verified link to your website. (May
need to get help from a webmaster to verify.)
● Find businesses who do Pinterest well, and follow their
lead.
8. Pinterest Lingo
● Pin - An image added to Pinterest.
● Boards - A board is a collection of
pins.
● Pinning – Adding a Pin to a board.
● Repinning – Pinning an existing pin to
a board.
● Following – Refers to following
boards. Pins from these boards show up
in your Pinterest home feed. You can
Example of a Pin choose to follow all of a person's boards,
or just a select few.
9. What To Do On Pinterest?
● Pin great photos.
Inspire ● Make a range of Boards to
appeal to all visitors
If you could build your ● Use good Pin descriptions with
own selection guide,
what chapters (boards) keywords.
would you use? ● Use calls-to-action when linking
to your website. (Click to see more of
our Mother's Day selection...)
● Be Active – aim to add new pins
once a week. (Use mobile app to
make it more convenient.)
10. What To Do On Pinterest?
Always Give ● Pin pictures of your own
Due Credit arrangements with links back to
your website.
Never strip the credit
link from pins, unless ● Repin pictures of designs you
they are wrong and
WANT to create from others in the
you are correcting
them.
industry.
● Use the mobile app to easily upload
your own photos and pin on the go!
11. What NOT To Do on Pinterest
Keep it ● Don't edit pins that aren't yours
to link to your website.
Relevant
Keep the recipes ● Keep boards organized, don't
and beach pictures post a bunch of cookie recipes to
to your personal your red roses board.
Pinterest.
● Don't ignore the descriptions.
Using good descriptions with
keywords helps get your pins
found.
12. Board Example: Wedding
Purple Wedding Country Wedding Wedding Reception
Pin by color – Pin by style - Pin by occasion –
Group your Group pins based Create boards based
favorite wedding on different style on wedding
weddings, such as components, such as
colors or color
Country Wedding, Wedding Bouquet,
scheme. Wedding Reception
Traditional, Flowers, Wedding
Modern, etc. Ceremony Flowers.
13. Bride Specific Wedding Boards
● Make a Board For
Specific Brides
● Use the board to plan
and inspire all
wedding flowers
● Invite the bride to
add her own Pins
under Edit Board.
14. Board Example: Events & Occasions
Pin By Events & Occasions Florist Board Ideas
You can organize boards as simply or specifically as
you want, for instance you might have a Sympathy ● Prom Corsage
board, or you might have it separated into Casket
Sprays, Sympathy Arrangements, Custom ● Everyday Designs
Tributes, etc.
● Seasonal Boards
● Holiday Boards
● Sympathy Flower Boards
● Designer's Choice Board
v
● New Baby Flowers Board
● Wedding Boards
● Gift Ideas Board
Corporate Gift Ideas For The Home Spring Floral Design ● Birthday Ideas Board
15. Tips & Tricks
Make Your Boards Flourish
● Best Foot Forward –
Move your best boards to
the top.
● Keep It Fresh – Move
current holiday/seasonal
boards to the top.
● Tempting Board Covers
– Edit Board Covers
strategically to make them
look their best throughout
the year.
16. Pinterest - Followers
● Concentrate on local followers; they are more likely to
become customers.
● Inviting – Invite friends, family and staff to follow your
boards. You can also find followers by G-mail, Yahoo,
Facebook and by E-mail.
● Following Others – Follow profiles of authority in your
industry. (Many websites have a 'Follow Us On Pinterest'
link.)
● Use Keywords – Use keywords in descriptions when
posting your own work, especially your shop's name and
location. They will help you get found locally.
17. Pinterest – Who's Who
TCU Florist, Fort Worth TX
pinterest.com/TCUFlorist
Allan's Flowers & More, Prescott AZ
pinterest.com/allansflowers
Monday Morning Flowers, Princeton NJ
pinterest.com/flowershopnetwk
Flower Shop Network,
pinterest.com/flowershopnetwk
18. Pinterest - Resources
Pinterest Basics
http://about.pinterest.com/basics/
What Is Pinterest & How Can It Work For Florists?
http://www.flowershopnetwork.com/blog/pinterest/
