Do you remember the old days of clipping coupons out of magazines, newspapers, and other print media? Well, coupons are still popular, except now they come in user-friendly digital formats. These small discounts carry a powerful punch when it comes to attracting shoppers to your store. Best of all, mobile coupons are easy to make, and the rewards outshine the costs. - See more at: http://fitsmallbusiness.com/mobile-coupon-marketing/

1. How to Implement
an Effective
Mobile Coupon
Strategy

2. Do you remember the old
days of clipping coupons out
of magazines, newspapers,
and other print media?
Well, coupons are still popular, except
now they come in user-friendly digital
formats. These small discounts carry
a powerful punch when it comes to
attracting shoppers to your store.

3. Design Your
Marketing Strategy
Mobile coupons usually come in three formats.
Each format option works for different types of
mobile applications.

4. Text Message
Subscriptions
They aren’t new on the scene, but
they are handy for SMS marketing.
They are a great way to reward loyal
customers who sign up for SMS
notifications, and they work will with
mobile devices such as smartphones
and tablets.

5. Text Message
Subscriptions
Try sending your customers an
SMS notification containing a code
that they must provide at
checkout. This kind of discount
can be applied to a variety of
products and services.

6. Visual
Coupons
Work in a visual format. These are
perfect for social media marketing;
they’re easy to create with basic
graphic design software. They can
be easily shared on social media
platforms like Facebook for
additional exposure for your
business, products, and services.

7. Visual
Coupons
With the world moving toward a
broader technology focus, there is
no better way to interact with
consumers. Utilize social
networking with images and
sponsor your posts. With images,
networks like Pinterest and
Instagram are within your realm of
interest.

8. Web-Based Coupons
They work well on business websites and local directory sites such as
Google Places. Create web-based coupons using HTML code, and use
them for either a traditional web page or mobile web page users. These
small ads will attract attention to users based on their Google searches.

9. Distribute Your
Mobile Coupons

10. Mobile is becoming a
broad marketplace for
advertising.
With the new craze on the all-new
smartphones this holiday season, it’s
no wonder that techies everywhere
are getting more and more attached
to their phones. What a perfect place
to market!

11. Phones, like the iPhone 6
Plus, have great screen
resolution.
Once you’ve designed and planned
your mobile coupon strategy, you
need to reach your customers. If you
are using an SMS campaign, have
customers sign up with their phone
numbers to receive text message
notifications for coupons and special
offers.

12. If you are on the web,
ask them to input an
email address, phone
number, or both.
With web-based coupons, be
sure to direct visitors to your
site or include a special
coupon as a link to the
product page.

13. Implement Your Mobile
Coupon Strategy

14. Mobile applications are
all about creating a
response from the
consumer.
If you want customers to use
your coupons, be sure to
make them user-friendly. Have
your customers present
mobile coupons visually, by
showing the coupon on their
phone or tablet during the
checkout process.

15. Clickable phone numbers
make it easier for mobile
shoppers to connect with
businesses
And coupons help to incentivize that
process. Making your site mobile-friendly
is the best way to interact
with your customer base. Take for
example Dominoes’ ordering
platform. They have a mobile app,
but their website is also geared
toward smartphone users.

16. The best rule of thumb is
to keep mobile coupons
simple.
If consumers have to jump through
too many hoops, they will likely
decide to shop elsewhere. If your
customers call in to purchase your
products and services, make sure
they know to mention the coupon
code to receive the discount.

17. Measure Your Return
on Investment

18. Mobile coupons can generate a tremendous
return on investment (ROI) for your business.
• Statistics show that 39 percent of smartphone users redeem
mobile coupons as they shop in stores.
• As of 2014, there are approximately 125 million smartphone
owners in the United States.
• The estimated redemption value of mobile coupons used in
2013 is over $10 billion.

19. Mobile coupons can generate a tremendous
return on investment (ROI) for your business.
• As recently as 2011, 21 percent of in-store shoppers used
their mobile phones to search for a mobile coupon while
shopping.
• Also in 2011, 33 percent of men and 47 percent of women
collected mobile coupons via social media platforms like
Facebook.

20. Are you one of the 47.1 million
people who used a mobile
coupon in 2014?
Chances are, you’ll be one of
the many next year to take
up this practice. While
traditional paper coupons
still hold a larger portion of
the coupon clipping market,
mobile coupons are
becoming the next big thing.

21. Join The Community:
www.FitSmallBusiness.com
Click here to tweet
this presentation.
See the full article here