The true value of content is its ability to be easily found, accessed, and shared. Without these traits, web pages and other enterprise content cannot be surfaced to the users that need them most. Click the video to learn about Fishbowl Solutions' Google Search Appliance (GSA) Connector for Oracle Universal Content Management (Oracle UCM). This connector enables organizations to harness the power of the world’s most powerful search engine inside their firewall, providing users with fast, relevant, continuously updated search results for Oracle UCM and UCM powered applications, websites and business systems.
1. Harness the Power of Google
Search within Oracle UCM
Fishbowl Solutions Google Search Appliance
for Oracle UCM
2. Agenda
The Need for Search
Google‟s Philosophy
GSA Overview
Fishbowl‟s GSA Connector
What‟s Included
Implementation
Case Study
Demonstration
Summary – Q & A
3. About Fishbowl Solutions
Specializes on portals & content management
Customers throughout North America & EMEA
Enterprise wide consulting services
Packaged solutions based on Oracle E2.0
700+ E2.0 & related deployments
in last 2 years alone
Google Enterprise Partner
Officially certified Oracle ECM
& WebCenter Specialized Partner
North America Public Sector
E2.0 Pillar Partner
4. The Need for Search
Can you do without your phone/computer?
Productivity 1 GB of data created per user annually
91% use multiple search tools, 86% unhappy
K-workers spend 25% time to find information
Cost Self-serve customer service is cheaper
Fast-fail saves $1B in drug cost
30-40% leaders find it hard to get
Intelligence information for company-wide decisions
Keep track of industry, competition
5. ECM Search Frustration
Can‟t find the content
after check-in
Makes users feel like the
system doesn‟t work
Can‟t remember
metadata
Decreased Adoption
Unhappy Users
8. Google’s Search Philosophy
Highly relevant
User Easy to use and intuitive
Fast
All information
Reach „Real-time‟ answers
On the ground ... in the cloud
Highly secure architecture
Security Standards-based
Leverage existing security
Large corpus search
Scale Cross-enterprise management
Flexible infrastructure
9. Organizations Need search on
Both Sides of their Firewall
Private Cloud Public Cloud
Content Content
• Gmail, Calendar • Website
• Docs, Speadsheets • Shopping
• Sites • Self service
• Unstructured Private Content
• Structured within the Firewall
• Secure
12. GSA Product Models
GB-7007
Supports 500,000 to 10 million
documents
Multiple units can be linked together
GB-9009
Search up to 30 million documents out
of the box
Built-in redundancy and failover
Google Mini
Ideal for small businesses
Search up to 300,000 documents
Not open to “connector” development
13. Relevance
• Google’s search experience
o Billions of searches “Right out of the box, without
any tweaking at all, the Google
o 1000s of search engineers Search Appliance was more
o Leverage technology effective than the system we'd
been working on for a year and
a half.”
• Enterprise ranking – Brad Hochhalter
Kaiser Permanente
o Numerous relevance factors
o More than PageRank
o Social signals - self-learning
scorer
o Language bundles
Over 50% of Google customers surveyed switched to Google
due to poor relevance from their prior search provider
17. The Evolution of Search: Oracle UCM
HIGH
GSA Connector
Verity OracleTextSearch OracleTextSearch • In-context search
• Local • Powerful but a lot – 11g experience
• Configurable of administrative • Extremely • UCM websites
• Millions of items overhead powerful but still and repositories
high level of admin
USER
Secure Enterprise overhead
SATISFACTION Search
• Restricted use
license
•Secure crawling,
indexing &
searching
• Improved
manageability
• Functionality
overlap
LOW
YEAR
18. GSA Connector for Oracle UCM: Overview
Provide alternative to native Oracle
UCM database search
Integrate websites, intranets,
content repositories
Features:
Search multiple UCM instances
Search, text, date and integer metadata
Process SiteStudio sites
Include or exclude metadata fields
Custom search result templates and interfaces
UCM 10 and 11g support
19. Fishbowl’s Packaged Offering
SOFTWARE
HARDWARE
SERVICES
+ +
“Google is pleased to add Fishbowl Solutions to the Google Enterprise
Partner program. We’re looking forward to Fishbowl Solutions extending
the power and reach of the Google Search Appliance by offering content
connectors for Oracle UCM to customers.”
Brent VerWeyst, Search Partner Lead for Google Enterprise
21. GSA Connector for UCM: Index-Time Process
UCM/GSA
1 Add
Admin
GSA 2 Schedule 5 Process 6 Index
Fishbowl Format
Connector 4
Oracle
3 Traverse
UCM
22. GSA Connector for UCM: Query-Time Process
End Users 1 Query 3 Forward 7 Results
Search/
GSA 2 Authenticate 5 Authorize
Fishbowl
Connector
Oracle Authorize/
4 Check 6 Restrict
UCM
23. Case Study: Enhanced Website Experience
Business Problem Component Testing and Sensor
Internet looked “dated” Solution Provider
Complaints regarding web
searches Results
Increased site visits
Site analysis showed high
bounce rates and short site Decreased bounce rate
visits Increased average time on site
Decreased complaints regarding
“findability”
Fishbowl Solution
GSA Connector for UCM
Website searches facilitated by
GSA
Consulting Services
Upgraded UCM 7.5 SiteStudio
system to 10gR4
25. Summary
The Importance of Search
Navigation
Knowledge sharing
The Power of Google
GSA delivers inside the firewall
Similar features to Google.com
Fishbowl‟s GSA Connector
Extending the power of Google Search to UCM
Quick time to value
Available today and in production!
+ +
26. Why Fishbowl?
Single provider
GSA Hardware, Software and Services
Deep domain expertise with Oracle ECM
Oracle UCM and WebCenter Value Add Products
Version upgrades
SiteStudio and SSXA expertise
End-to-End Consulting Services
Project Scoping, Health Checks, Staff Augmentation,
Development
27. Additional Resources – Q & A
Presentation recorded and made available:
www.fishbowlsolutions.com/News
1 on 1 Demonstration
sales@fishbowlsolutions.com
+1.952.465.3426
31. Site Search: Relevant, Ultra-Custom
Hosted Search
• Google.com ranking
• Hosted, easy to use and manage
• Metadata: Restrict, Sort, Range
• Promotions, synonyms, boosting
• Customizable themes and rendering
• Custom Auto-complete
• On-demand indexing
• Adobe Community Help (CS5)
• Orbitz, Travelocity, UK Parliament, etc.
33. Language Bundles
Chinese
Japanese
Thai
Korean
• World-class contextual query expansion and spell-checking dictionaries
• Automatically recognize word breaks (even without spaces)
• Improves search quality
34. Social - User Added Results
Users can add and
modify key results
37. Social - Query Suggestions
Automated suggestions
based on user queries
and enterprise content
Editor's Notes
Search: the starting point for navigating the web1. Search is navigation. They are not separate things.2. The goal in the enterprise is to get to the answer and search is about finding answers. 3. One box technology is how real time results are delivered on Google.com (see example screenshots on right hand side of screen). Likewise, real time answers are available on the Search Appliance by plugging into any real time systems to which you have access.
Google Mini:As anyone who’s worked in a corporate environment knows, a fruitless search for a single missing document can paralyze progress for hours as ongoing operations grind to a halt. Knowledge workers need to search their corporate network to get work done, and solutions must be simple for employees to use and fast for administrators to deploy. Quick access to information is equally important on public websites as consumers have grown accustomed to web search engines that return relevant results instantaneously. This directly impacts your profitability because 80% of visitors will leave a site if they’re dissatisfied with the search experience.Enterprise search solutions have typically been expensive and complicated, but the Google Mini makes search technology affordable and easy for small businesses. It works with more than 220 different file types – including HTML, PDF, Microsoft Office and Adobe Illustrator – and indexes and searches up to 300,000 publicly-posted or internal documents stored on servers, file shares, or shared network drives.
User Experience:Self-Learning Scorer Uses advanced statistical regression to analyze and score specific links and user behavior, making results increasingly precise even without admin intervention.Query suggestions The GSA search box suggests query refinements, helping users to type less and navigate quickly.Automatic spellcheck Guide users to accurate results, even with typos or mispellings. GSA automatically suggests corrections, even on company-specific terms and phrases. Works in English (US & UK), French, Italian, German, Spanish, Portuguese, and Dutch.Content & Collaboration:
To begin generating the initial index of repository content, the connector manager starts a connector instance, which traverses the repository on a defined schedule. The connector manager formats the content and any associated metadata for a feed to the Google Search Appliance, which then creates an index of the documents. The following diagram shows these events in sequence: 1. The administrator uses the Admin Console to add a connector, define the traversal schedule, and set other parameters.2. The connector manager starts the connector instance on the schedule defined for the instance.3. The connector instance traverses the repository.4. The connector manager formats the documents and data for a feed to the Google Search Appliance.5. The feeds application programming interface (API) processes the document data.6. The Google Search Appliance indexes the documents and metadata.
For public content in a repository, searches work the same way as they do with web and file system content. The Google Search Appliance searches its index and returns relevant results to the user without any involvement by the connector. To authorize access to private or protected content from a repository, the Google Search Appliance creates a connector instance at query time. The connector instance forwards authentication credentials to the repository for authorization checking. This diagram shows the event flow at a high level: 1. The end user submits a query to the Google Search Appliance.2. The Google Search Appliance prompts the end user for authentication credentials.3. The end user enters credentials, which are forwarded through the Google Search Appliance and connector manager to the repository. 4. The repository checks the user's credentials.5. The Google Search Appliance searches the index for relevant results. If the search results include protected documents, the connector instance contacts the repository to perform an authorization check.6. The repository performs an authorization check and restricts the result set to the documents to which the end user has access. 7. The end user views a page of the restricted results. The URL displayed depends on the connector instance configuration. Typically, the URL opens a repository summary page for the document.