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Harness the Power of Google
 Search within Oracle UCM
Fishbowl Solutions Google Search Appliance
              for Oracle UCM
Agenda

 The Need for Search
 Google‟s Philosophy
 GSA Overview
 Fishbowl‟s GSA Connector
   What‟s Included
   Implementation
 Case Study
 Demonstration
 Summary – Q & A
About Fishbowl Solutions

 Specializes on portals & content management
 Customers throughout North America & EMEA
 Enterprise wide consulting services
 Packaged solutions based on Oracle E2.0
 700+ E2.0 & related deployments
  in last 2 years alone
 Google Enterprise Partner
 Officially certified Oracle ECM
  & WebCenter Specialized Partner
 North America Public Sector
  E2.0 Pillar Partner
The Need for Search


               Can you do without your phone/computer?
Productivity   1 GB of data created per user annually
               91% use multiple search tools, 86% unhappy


               K-workers spend 25% time to find information
Cost           Self-serve customer service is cheaper
               Fast-fail saves $1B in drug cost


               30-40% leaders find it hard to get
Intelligence   information for company-wide decisions
               Keep track of industry, competition
ECM Search Frustration


 Can‟t find the content
 after check-in
 Makes users feel like the
 system doesn‟t work
 Can‟t remember
 metadata
 Decreased Adoption
 Unhappy Users
Search: The Starting Point for Navigating the Web
Search: Mandatory for Navigating Your Website
Google’s Search Philosophy

              Highly relevant
User          Easy to use and intuitive
              Fast

              All information
Reach         „Real-time‟ answers
              On the ground ... in the cloud

              Highly secure architecture
Security      Standards-based
              Leverage existing security

              Large corpus search
Scale         Cross-enterprise management
              Flexible infrastructure
Organizations Need search on
                 Both Sides of their Firewall


Private Cloud                                   Public Cloud
Content                                         Content
•   Gmail, Calendar                             •   Website
•   Docs, Speadsheets                           •   Shopping
•   Sites                                       •   Self service




• Unstructured             Private Content
• Structured              within the Firewall
• Secure
Overview: Google Search Appliance




Secure Universal Search For Your Intranet
Universal Search - Cloud to Ground




 File       Intranets   Databases    Enterprise      Content
shares                              applications   Management
GSA Product Models


 GB-7007
   Supports 500,000 to 10 million
    documents
   Multiple units can be linked together


 GB-9009
   Search up to 30 million documents out
    of the box
   Built-in redundancy and failover



 Google Mini
    Ideal for small businesses
    Search up to 300,000 documents
    Not open to “connector” development
Relevance

• Google’s search experience
   o Billions of searches                     “Right out of the box, without
                                              any tweaking at all, the Google
   o 1000s of search engineers                Search Appliance was more
   o Leverage technology                      effective than the system we'd
                                              been working on for a year and
                                              a half.”

• Enterprise ranking                                     – Brad Hochhalter
                                                         Kaiser Permanente
   o Numerous relevance factors
   o More than PageRank
   o Social signals - self-learning
     scorer
   o Language bundles


         Over 50% of Google customers surveyed switched to Google
            due to poor relevance from their prior search provider
Dynamic Navigation
Additional GSA Features

 User Experience
    Self-Learning Scorer
    Query Suggestions
    Automatic Spellcheck
    View as HTML

 Content & Collaboration
    220+ Supported File Types
    Continuous Crawler

 Administration & Customization
    Real-Time Diagnostics
    Advanced Reporting
Connector Manager: Enterprise Integration
The Evolution of Search: Oracle UCM


         HIGH




                                                                                      GSA Connector
                   Verity                OracleTextSearch       OracleTextSearch      • In-context search
                   • Local               • Powerful but a lot   – 11g                 experience
                   • Configurable        of administrative      • Extremely           • UCM websites
                   • Millions of items   overhead               powerful but still    and repositories
                                                                high level of admin
    USER
                                         Secure Enterprise      overhead
SATISFACTION                             Search

                                         • Restricted use
                                         license
                                         •Secure crawling,
                                         indexing &
                                         searching
                                         • Improved
                                         manageability
                                         • Functionality
                                         overlap

         LOW




                                                YEAR
GSA Connector for Oracle UCM: Overview


 Provide alternative to native Oracle
 UCM database search

 Integrate websites, intranets,
 content repositories

 Features:
    Search multiple UCM instances
    Search, text, date and integer metadata
    Process SiteStudio sites
    Include or exclude metadata fields
    Custom search result templates and interfaces
    UCM 10 and 11g support
Fishbowl’s Packaged Offering

 SOFTWARE
 HARDWARE
 SERVICES




                  +                                 +
“Google is pleased to add Fishbowl Solutions to the Google Enterprise
Partner program. We’re looking forward to Fishbowl Solutions extending
the power and reach of the Google Search Appliance by offering content
connectors for Oracle UCM to customers.”
Brent VerWeyst, Search Partner Lead for Google Enterprise
GSA Provided Software & Services

 GSA Device
     GB-7007 & GB-9009
     Resell, support



 GSA + GSA Connector Jumpstart
     Install, configure, use, support
     40 hours consulting services


 GSA + GSA Connector + Custom Consulting
     Project scoping, statement of work
     Connector “tuning”
GSA Connector for UCM: Index-Time Process



UCM/GSA
            1   Add
 Admin


  GSA           2     Schedule             5    Process   6   Index




Fishbowl                                  Format
Connector                             4




 Oracle
                                 3   Traverse
  UCM
GSA Connector for UCM: Query-Time Process



End Users   1   Query        3     Forward                            7   Results




                                                      Search/
  GSA           2   Authenticate                 5   Authorize




Fishbowl
Connector



 Oracle                                                          Authorize/
                                       4     Check          6     Restrict
  UCM
Case Study: Enhanced Website Experience

 Business Problem                          Component Testing and Sensor
    Internet looked “dated”                Solution Provider
    Complaints regarding web
     searches                                Results
                                                  Increased site visits
    Site analysis showed high
     bounce rates and short site                  Decreased bounce rate
     visits                                       Increased average time on site
                                                  Decreased complaints regarding
                                                   “findability”

 Fishbowl Solution
    GSA Connector for UCM
         Website searches facilitated by
          GSA
    Consulting Services
         Upgraded UCM 7.5 SiteStudio
          system to 10gR4
Fishbowl Solutions GSA Connector for Oracle UCM

DEMONSTRATION
Summary

 The Importance of Search
   Navigation
   Knowledge sharing
 The Power of Google
   GSA delivers inside the firewall
   Similar features to Google.com
 Fishbowl‟s GSA Connector
   Extending the power of Google Search to UCM
   Quick time to value
 Available today and in production!



                     +                       +
Why Fishbowl?

 Single provider
    GSA Hardware, Software and Services


 Deep domain expertise with Oracle ECM
   Oracle UCM and WebCenter Value Add Products
   Version upgrades
   SiteStudio and SSXA expertise


 End-to-End Consulting Services
    Project Scoping, Health Checks, Staff Augmentation,
     Development
Additional Resources – Q & A

Presentation recorded and made available:
  www.fishbowlsolutions.com/News

1 on 1 Demonstration
   sales@fishbowlsolutions.com
   +1.952.465.3426
APPENDIX
Search: Everything and Everywhere
Google Site Search




Google.com relevance out-of-the box for public web content
Site Search: Relevant, Ultra-Custom
              Hosted Search
•   Google.com ranking
•   Hosted, easy to use and manage
•   Metadata: Restrict, Sort, Range
•   Promotions, synonyms, boosting
•   Customizable themes and rendering
•   Custom Auto-complete
•   On-demand indexing




• Adobe Community Help (CS5)
• Orbitz, Travelocity, UK Parliament, etc.
Self-learning Scorer:
Leveraging Social Signals
Language Bundles

                                                           Chinese

                                                           Japanese

                                                           Thai

                                                           Korean




• World-class contextual query expansion and spell-checking dictionaries
• Automatically recognize word breaks (even without spaces)
• Improves search quality
Social - User Added Results




                       Users can add and
                       modify key results
User Experience - Clustering and
        Related Search
Cloud Connect and People Search
Social - Query Suggestions
Automated suggestions
based on user queries
and enterprise content

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GSA Webinar - June 2, 2011

  • 1. Harness the Power of Google Search within Oracle UCM Fishbowl Solutions Google Search Appliance for Oracle UCM
  • 2. Agenda  The Need for Search  Google‟s Philosophy  GSA Overview  Fishbowl‟s GSA Connector  What‟s Included  Implementation  Case Study  Demonstration  Summary – Q & A
  • 3. About Fishbowl Solutions  Specializes on portals & content management  Customers throughout North America & EMEA  Enterprise wide consulting services  Packaged solutions based on Oracle E2.0  700+ E2.0 & related deployments in last 2 years alone  Google Enterprise Partner  Officially certified Oracle ECM & WebCenter Specialized Partner  North America Public Sector E2.0 Pillar Partner
  • 4. The Need for Search Can you do without your phone/computer? Productivity 1 GB of data created per user annually 91% use multiple search tools, 86% unhappy K-workers spend 25% time to find information Cost Self-serve customer service is cheaper Fast-fail saves $1B in drug cost 30-40% leaders find it hard to get Intelligence information for company-wide decisions Keep track of industry, competition
  • 5. ECM Search Frustration  Can‟t find the content after check-in  Makes users feel like the system doesn‟t work  Can‟t remember metadata  Decreased Adoption  Unhappy Users
  • 6. Search: The Starting Point for Navigating the Web
  • 7. Search: Mandatory for Navigating Your Website
  • 8. Google’s Search Philosophy Highly relevant User Easy to use and intuitive Fast All information Reach „Real-time‟ answers On the ground ... in the cloud Highly secure architecture Security Standards-based Leverage existing security Large corpus search Scale Cross-enterprise management Flexible infrastructure
  • 9. Organizations Need search on Both Sides of their Firewall Private Cloud Public Cloud Content Content • Gmail, Calendar • Website • Docs, Speadsheets • Shopping • Sites • Self service • Unstructured Private Content • Structured within the Firewall • Secure
  • 10. Overview: Google Search Appliance Secure Universal Search For Your Intranet
  • 11. Universal Search - Cloud to Ground File Intranets Databases Enterprise Content shares applications Management
  • 12. GSA Product Models  GB-7007  Supports 500,000 to 10 million documents  Multiple units can be linked together  GB-9009  Search up to 30 million documents out of the box  Built-in redundancy and failover  Google Mini  Ideal for small businesses  Search up to 300,000 documents  Not open to “connector” development
  • 13. Relevance • Google’s search experience o Billions of searches “Right out of the box, without any tweaking at all, the Google o 1000s of search engineers Search Appliance was more o Leverage technology effective than the system we'd been working on for a year and a half.” • Enterprise ranking – Brad Hochhalter Kaiser Permanente o Numerous relevance factors o More than PageRank o Social signals - self-learning scorer o Language bundles Over 50% of Google customers surveyed switched to Google due to poor relevance from their prior search provider
  • 15. Additional GSA Features  User Experience  Self-Learning Scorer  Query Suggestions  Automatic Spellcheck  View as HTML  Content & Collaboration  220+ Supported File Types  Continuous Crawler  Administration & Customization  Real-Time Diagnostics  Advanced Reporting
  • 17. The Evolution of Search: Oracle UCM HIGH GSA Connector Verity OracleTextSearch OracleTextSearch • In-context search • Local • Powerful but a lot – 11g experience • Configurable of administrative • Extremely • UCM websites • Millions of items overhead powerful but still and repositories high level of admin USER Secure Enterprise overhead SATISFACTION Search • Restricted use license •Secure crawling, indexing & searching • Improved manageability • Functionality overlap LOW YEAR
  • 18. GSA Connector for Oracle UCM: Overview  Provide alternative to native Oracle UCM database search  Integrate websites, intranets, content repositories  Features:  Search multiple UCM instances  Search, text, date and integer metadata  Process SiteStudio sites  Include or exclude metadata fields  Custom search result templates and interfaces  UCM 10 and 11g support
  • 19. Fishbowl’s Packaged Offering  SOFTWARE  HARDWARE  SERVICES + + “Google is pleased to add Fishbowl Solutions to the Google Enterprise Partner program. We’re looking forward to Fishbowl Solutions extending the power and reach of the Google Search Appliance by offering content connectors for Oracle UCM to customers.” Brent VerWeyst, Search Partner Lead for Google Enterprise
  • 20. GSA Provided Software & Services  GSA Device  GB-7007 & GB-9009  Resell, support  GSA + GSA Connector Jumpstart  Install, configure, use, support  40 hours consulting services   GSA + GSA Connector + Custom Consulting  Project scoping, statement of work  Connector “tuning”
  • 21. GSA Connector for UCM: Index-Time Process UCM/GSA 1 Add Admin GSA 2 Schedule 5 Process 6 Index Fishbowl Format Connector 4 Oracle 3 Traverse UCM
  • 22. GSA Connector for UCM: Query-Time Process End Users 1 Query 3 Forward 7 Results Search/ GSA 2 Authenticate 5 Authorize Fishbowl Connector Oracle Authorize/ 4 Check 6 Restrict UCM
  • 23. Case Study: Enhanced Website Experience  Business Problem Component Testing and Sensor  Internet looked “dated” Solution Provider  Complaints regarding web searches  Results  Increased site visits  Site analysis showed high bounce rates and short site  Decreased bounce rate visits  Increased average time on site  Decreased complaints regarding “findability”  Fishbowl Solution  GSA Connector for UCM  Website searches facilitated by GSA  Consulting Services  Upgraded UCM 7.5 SiteStudio system to 10gR4
  • 24. Fishbowl Solutions GSA Connector for Oracle UCM DEMONSTRATION
  • 25. Summary  The Importance of Search  Navigation  Knowledge sharing  The Power of Google  GSA delivers inside the firewall  Similar features to Google.com  Fishbowl‟s GSA Connector  Extending the power of Google Search to UCM  Quick time to value  Available today and in production! + +
  • 26. Why Fishbowl?  Single provider  GSA Hardware, Software and Services  Deep domain expertise with Oracle ECM  Oracle UCM and WebCenter Value Add Products  Version upgrades  SiteStudio and SSXA expertise  End-to-End Consulting Services  Project Scoping, Health Checks, Staff Augmentation, Development
  • 27. Additional Resources – Q & A Presentation recorded and made available: www.fishbowlsolutions.com/News 1 on 1 Demonstration sales@fishbowlsolutions.com +1.952.465.3426
  • 30. Google Site Search Google.com relevance out-of-the box for public web content
  • 31. Site Search: Relevant, Ultra-Custom Hosted Search • Google.com ranking • Hosted, easy to use and manage • Metadata: Restrict, Sort, Range • Promotions, synonyms, boosting • Customizable themes and rendering • Custom Auto-complete • On-demand indexing • Adobe Community Help (CS5) • Orbitz, Travelocity, UK Parliament, etc.
  • 33. Language Bundles Chinese Japanese Thai Korean • World-class contextual query expansion and spell-checking dictionaries • Automatically recognize word breaks (even without spaces) • Improves search quality
  • 34. Social - User Added Results Users can add and modify key results
  • 35. User Experience - Clustering and Related Search
  • 36. Cloud Connect and People Search
  • 37. Social - Query Suggestions Automated suggestions based on user queries and enterprise content

Editor's Notes

  1. Search: the starting point for navigating the web1. Search is navigation. They are not separate things.2. The goal in the enterprise is to get to the answer and search is about finding answers. 3. One box technology is how real time results are delivered on Google.com (see example screenshots on right hand side of screen). Likewise, real time answers are available on the Search Appliance by plugging into any real time systems to which you have access.
  2. Google Mini:As anyone who’s worked in a corporate environment knows, a fruitless search for a single missing document can paralyze progress for hours as ongoing operations grind to a halt. Knowledge workers need to search their corporate network to get work done, and solutions must be simple for employees to use and fast for administrators to deploy. Quick access to information is equally important on public websites as consumers have grown accustomed to web search engines that return relevant results instantaneously. This directly impacts your profitability because 80% of visitors will leave a site if they’re dissatisfied with the search experience.Enterprise search solutions have typically been expensive and complicated, but the Google Mini makes search technology affordable and easy for small businesses. It works with more than 220 different file types – including HTML, PDF, Microsoft Office and Adobe Illustrator – and indexes and searches up to 300,000 publicly-posted or internal documents stored on servers, file shares, or shared network drives.
  3. User Experience:Self-Learning Scorer Uses advanced statistical regression to analyze and score specific links and user behavior, making results increasingly precise even without admin intervention.Query suggestions The GSA search box suggests query refinements, helping users to type less and navigate quickly.Automatic spellcheck Guide users to accurate results, even with typos or mispellings. GSA automatically suggests corrections, even on company-specific terms and phrases. Works in English (US & UK), French, Italian, German, Spanish, Portuguese, and Dutch.Content & Collaboration:
  4. To begin generating the initial index of repository content, the connector manager starts a connector instance, which traverses the repository on a defined schedule. The connector manager formats the content and any associated metadata for a feed to the Google Search Appliance, which then creates an index of the documents. The following diagram shows these events in sequence: 1. The administrator uses the Admin Console to add a connector, define the traversal schedule, and set other parameters.2. The connector manager starts the connector instance on the schedule defined for the instance.3. The connector instance traverses the repository.4. The connector manager formats the documents and data for a feed to the Google Search Appliance.5. The feeds application programming interface (API) processes the document data.6. The Google Search Appliance indexes the documents and metadata.
  5. For public content in a repository, searches work the same way as they do with web and file system content. The Google Search Appliance searches its index and returns relevant results to the user without any involvement by the connector. To authorize access to private or protected content from a repository, the Google Search Appliance creates a connector instance at query time. The connector instance forwards authentication credentials to the repository for authorization checking. This diagram shows the event flow at a high level: 1. The end user submits a query to the Google Search Appliance.2. The Google Search Appliance prompts the end user for authentication credentials.3. The end user enters credentials, which are forwarded through the Google Search Appliance and connector manager to the repository. 4. The repository checks the user's credentials.5. The Google Search Appliance searches the index for relevant results. If the search results include protected documents, the connector instance contacts the repository to perform an authorization check.6. The repository performs an authorization check and restricts the result set to the documents to which the end user has access. 7. The end user views a page of the restricted results. The URL displayed depends on the connector instance configuration. Typically, the URL opens a repository summary page for the document.